I manage merchandising for Men's Yoga & Men's Graphic Tees across Running, Training, and Yoga.

- Provided support for all facets of the Apparel Rebuy product process, over 1,200 styles that represented 55m units and over $1B in revenue.- Assisted managing the line planning, style creation and color creation for all Nike Factory Story apparel across 9+ categories- Managed the sample process including requests to PLMs, documentation, organizing closet, photos, fabric swatches, etc.- Line planning product strategies and briefing to the appropriate style/SKU level to optimize productivity, margin and revenue- Built seasonal deliverables & tools including VMLPs, line plans, classification sheets for all categories - avg. 310 styles/season- Successfully implemented several process efficiencies from idea to implementation – including improved VLP creation- Built seasonal fabric swatch sets for GEO Buyers; analyzing BOM, identify materials, utilizing materials library to create- Created seasonal analytics 1 pagers to analyze style count, revenue, and unit forecasts across all Geos and categories- Developed, maintained and fostered relationships with several key internal cross-functional teams on a daily basis

- Focused on consumer insights, assortment planning, Go to Market, and product management activities- Digitally created and maintained seasonal assortments for AP, FW and EQ; over 200 assortments/ season, 2K+ SKUs- Managed/coordinated all sport categories: Football, Baseball, Softball, Lacrosse, NFL, MLB, and NCAA- Stewarded the assortments for accuracy, timeliness and completeness to support critical deadlines in merchandising process- Supported key activities such as product line adoption, assortment building, product competitor analysis, among others- Developed seasonal product competitor 1 pagers to compare the product offerings in terms of pricing and colors offered- Conceptualized and executed focus groups of high school football athletes to gain consumer insights that informed the line

- Lead Merchandise Management; responsible for consolidations, markdowns, re-pricing, product testing, visual merchandising- Pulled and analyzed sell through sales data to develop & implement sales driving tactics using various creative strategies- Developed comprehensive sell through recaps, informing visual merchandising and community teams of key strategies - Combined sales data with creativity for visual merchandising on a weekly/daily basis to increase sales and guest experience- Developed and execute quarterly community marketing plans and strategies to connect with the local consumer

- Built relationships with local fitness instructors & supported their goals by conceptualizing and executing events/experiences- Elevated men’s business through community events and building relationships with male influencers for product testing- Strategically recruited in the community for in store product testing to increase brand awareness and create new customers- Organized & executed grassroots marketing initiatives in/outside the store to drive sales and increase brand awareness- Created invitation system to more authentically connect with and gain insights from the community using fit sessions

Created strategies for fan engagement, attendance, & in-game entertainment to enhance experience & increase attendance. Solely responsible for all sports marketing with women's Volleyball, with shared responsibility for other sports including men's Basketball. Increased total volleyball attendance by 35% and average attendance by 21%. Performed local market research and executed on/off-campus grassroots marketing to drive community engagement. Developed marketing and sales materials, advertising, in-game content, web content, and social media content.

Researched and conceptualized creative ways to improve Redskins social media platforms to increase fan engagement. Assisted with the management of sponsored content, fan contests and promotions. Managed and updated Redskins.com mini sites, including Health & Wellness, photo galleries, events, and other pages. Tracked and monitored digital initiative success using several analytic tools to produce daily, weekly and monthly reports.

Assisted Sports Information Director in the design and daily maintenance of the Athletics web site. Responsible for the writing, editing and distributing of press releases and game notes for all fall and spring sports. Coordinated all game day operations; including stats, live streaming, social media, photography, and video production. Responsible for design and production of brochures, social media content, media guides, flyers, and other promotional pieces.