Patrick Henley, Csm Email & Phone Number

• Oversee Payroll Operations for three retail locations, ensuring accurate and timely processing of employee compensation and benefits.
• Coordinate Support Ticket Systems, streamlining issue resolution processes and improving service efficiency.
• Manage Customer Engagement by responding to reviews on social media and Google, driving positive brand perception and customer satisfaction.
• Direct Social Media Strategy, including customization and regular updates to enhance brand visibility and engagement.
• Lead Job Posting Strategies, optimizing listings to attract and retain high-caliber talent and meet staffing needs.
• Develop Marketing Materials, including flyers, handouts, and print collateral, to support strategic promotional campaigns.

• Manage and Develop Website: Oversee website updates, implement SEO strategies, and enhance overall site functionality to improve user experience and search engine ranking.
• Update Social Media for Wright Plaza: Regularly refresh content and post updates related to new tenants and upcoming events, boosting engagement and visibility.
• Assist with Tenant Lease Process: Support the onboarding of new tenants, ensuring a smooth transition and adherence to leasing procedures.
• Conduct Tenant Research: Perform market research to identify and attract prospective tenants, contributing to the shopping center's growth and diversification.
• Oversee Reader Board Management: Manage and update reader board content to effectively communicate key messages and promotions to visitors.
• Meet with Landlord Regularly: Hold monthly and weekly meetings to review project statuses, address any issues, and plan upcoming projects to ensure alignment with overall goals and timelines.

• Developed custom loan application solutions using Test Driven Development and the Laravel Framework TALL stack and Vue.js.
• Served as WordPress admin to post company updates

Tallahassee, Florida, US

• Led discovery planning sessions to set the vision of projects from the end user's perspective.
• Worked with outside Agencies and Creative Vendors to bring projects to life.
• Gathered Requirements and led the development lifecycle communicating with clients and vendors to project completion.
• Developed over 50 custom Drupal and WordPress websites using SQL, MySQL, and PostgreSQL.
• Collaborated with clients to develop and execute comprehensive SEO strategies aligned with their business goals

• Equipped Franchise Owner (Team Leader) and Managers by implementing systems to improve efficiency, update technology, and incorporate automation for higher productivity.
• Increased store performance to generate $1 million in revenue across three franchise locations.
• Installed kiosk, POS system, TVs, and network equipment while ensuring security and PCI compliance.

• Moved home to Florida to help support aging father.

• Collaborated with Landlord, and external stakeholders to support shopping center development and marketing initiatives
• Created a new brand identity, logo, and website for the shopping center.
• Designed custom flyers and marketing materials for tenants’ promotional events.
• Developed and implemented local SEO strategies to increase online visibility and foot traffic for shopping center tenants

Mexico Beach, Florida, US

- Managed $50k per month SEM campaigns with Google AdWords, Pandora, and Spotify- Created Mockups and Wireframes for the Creative Department to develop creative website designs.- Converted PSD designs into custom WordPress websites built with semantic HTML5 to boost SEO.

Nashville, Tennessee, US

-Collaborated with creative designers and developers to build and execute new ideas.-Reported KPIs from our e-mail marketing campaigns, online store performance, and web traffic to the Executive Team weekly.-Worked with the Creative Director and Lead Engineer to bring innovative web solutions to help Students have a better camp experience.-Converted.

Birmingham, AL, US

- Developed custom web experiences amongst teachers and students and used web development and SEO to support corporate goals for increasing users and expanding ProctorU's footprint on campuses.- Led SEO efforts resulting in #1 Google rankings for highly competitive keywords: "Online Proctoring" and "Virtual Proctoring"- Conducted keyword research and.

Birmingham, AL, US

- Started as Virtual Test Proctor engaging students via chat as they connected to video before verifying their ID, and then granting them access to complete their test on time.- Promoted to Lead Proctor who guided other proctors by troubleshooting student connectivity and triaging PC issues, then providing quick solutions for students.

- Monitored and updated shopping center monthly media impressions in an Excel database.- Headed the design and developing for the company’s entry for the FPRSA award.- Worked with 50 plus tenants to create monthly content for the shopping center’s monthly shopper newsletter.

Atlanta, Georgia, US

- Managed the inventory spreadsheet for their internal merchandise shop.- Created Press Releases and RFP's for marketing initiatives.- Managed the Ning site for their Day for Kids initiatives and promoted a training webinar internally. and externally.-

Bachelors Of Science, Marketing

Nano Degree, Front End Development

Nano Degree, Intro To Programming

Masters Certificate Of Internet Marketing, Internet Marketing

Diploma, High School