Lisa Ford

Lisa Ford Email and Phone Number

Marketing and Digital Executive | Customer Experience Minded | Entrepreneur Proponent | Teacher | Outdoorsman @ Capital One
Lisa Ford's Location
Wilmington, Delaware, United States, United States
About Lisa Ford

Built a career focused in many aspects of marketing and management. My niche as an empathetic leader is connecting to others and building relationships to complete transformative projects and build customer focused products. A key focus is on strategic development and implementation of new tools and the adoption of them to create best in class marketing campaigns. Experienced in multiple digital disciplines ranging from web to mobile to social media. Enjoy giving back to the community through volunteer service and sharing marketing best practices with others. Spent several years teaching at the University of Delaware and mentoring start-up companies.

Lisa Ford's Current Company Details
Capital One

Capital One

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Marketing and Digital Executive | Customer Experience Minded | Entrepreneur Proponent | Teacher | Outdoorsman
Lisa Ford Work Experience Details
  • Capital One
    Vice President Bank Marketing Operations
    Capital One Jul 2022 - Present
    Mclean, Va, Us
  • Capital One
    Senior Director Bank Marketing Operations Lead
    Capital One Jan 2022 - Present
    Mclean, Va, Us
  • Capital One
    Senior Director Of Marketing Technology And Digital Experience
    Capital One Jan 2020 - Aug 2022
    Mclean, Va, Us
    Head of MarTech for Bank Marketing including AdTech, Data and Agency Management. Leads, facilitates and teaches the vision of how Marketing Operations works across owned and paid channels. A seamless customer experience is a passion. Cares for and teaches associates how to achieve their career goals. Board Member for the Horn Program in Entrepreneurship at the University of Delaware.
  • Capital One
    Director Of Digital Marketing Strategy
    Capital One Jan 2015 - Jan 2020
    Mclean, Va, Us
    Managed the brand conversion from Capital One 360 to Capital One for customers, associates and converged websites experiences. Began a multi-year journey to build a digital first marketing technology stack with a mix of carefully selected and proprietary built products and systems. Board Member, VP and President (2019) for Wilmington Garden DayBoard Member for the Horn Program in Entrepreneurship at the University of DelawareUniversity of Delaware Adjunct Professor - MBA University of Delaware Adjunct Professor - Professional Studies Social Media Certificate Program, Award winning in 2016Panel Speaker - Yext Onward Annual conference on Location Based Marketing2019 Gramercy Institute 20 Rising Stars in Financial Marketing Award
  • Capital One
    Sr. Manager Digital Marketing Strategy
    Capital One Jan 2014 - Jan 2015
    Mclean, Va, Us
    From Social Media and Social Products like Refer a Friend to Cross Sell on the Website including IT marketing management, we are engaging prospects and customers on and off the website. Constantly looking for innovative ways to drive consumer bank experiences that will be memorable deepen relationships.
  • Capital One
    Social Media
    Capital One Mar 2012 - Jan 2014
    Mclean, Va, Us
    Social Media lead for Capital One Bank Marketing focused on the ING Direct to Capital One brand conversion. Ongoing managed customer service, proactive and reactive strategies and analytics. Led the expansion of our bank referral product to include more features and functionality. University of Delaware Adjunct Professor in Professional Studies Social Media Certificate Program
  • Ing Direct
    Online Marketing
    Ing Direct Dec 2007 - May 2012
  • Managing Editor Inc
    Director Of Marketing
    Managing Editor Inc Sep 2006 - Dec 2007
    Jenkintown, Pa, Us
  • The News Journal/Gannett
    Online Manager
    The News Journal/Gannett 1999 - 2006
    New York, Ny, Us

Lisa Ford Education Details

  • Alfred Lerner College Of Business & Economics At University Of Delaware
    Alfred Lerner College Of Business & Economics At University Of Delaware
    Mba
  • Alfred Lerner College Of Business & Economics At University Of Delaware
    Alfred Lerner College Of Business & Economics At University Of Delaware

Frequently Asked Questions about Lisa Ford

What company does Lisa Ford work for?

Lisa Ford works for Capital One

What is Lisa Ford's role at the current company?

Lisa Ford's current role is Marketing and Digital Executive | Customer Experience Minded | Entrepreneur Proponent | Teacher | Outdoorsman.

What is Lisa Ford's email address?

Lisa Ford's email address is lf****@****ned.com

What is Lisa Ford's direct phone number?

Lisa Ford's direct phone number is +171829*****

What schools did Lisa Ford attend?

Lisa Ford attended Alfred Lerner College Of Business & Economics At University Of Delaware, Alfred Lerner College Of Business & Economics At University Of Delaware.

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