Ford Mcalexander, Mba Email & Phone Number

Indianapolis, In, Us

Indianapolis, Indiana, United States

Creates and updates product roadmaps with a well-balanced set of initiatives to grow revenue and margin that meet market, operational, and customers' needs.Communicates the product strategy to the organization, working closely with functional leaders to secure alignment.Prioritizes new products and technical, commercial, or operational product improvement opportunities against risk mitigation needs, ensuring the largest impact to the product portfolio. Works closely with technical, marketing, and support teams to develop and launch new products and features.Monitors competitor, customer, industry, and supplier activities. Leverages secondary research and market growth forecasts.Maintains comprehensive understanding of all technical and operational aspects of the products. Expected to understand end-to-end processes from quote through design and manufacturing. Understands processes, activities, opportunities and challenges faced by each function to be an effective cross-functional leader.Analyzes financial, commercial, and operational performance KPIs to derive business insights.

Indianapolis, Indiana, United States

Assisted in cross-team projects involving sales, marketing and operations for new product viability. Tasks included market research, pricing analysis, marketing copy and general input on product needs.Created a new process for price evaluation and price implementation projects. Afterwards, set another new process for reviewing product margins, pricing and communicating change sets to stakeholders. I am intimately familiar with margin expectations for each product line and customer base.Participated in dozens of sales line reviews by providing data stories that increased top line revenue by adding new products with leading customers. This directly contributed to at least over $3 million in new product revenue. Moreover, shared data stories that maintained dollar share and shelf space for existing items that were under threat from promotions or competitor new products.Tasked with creating scorecards for evaluation of sales members that dynamically provided real-time feedback to sales management on total performance of each member.Independently completed various projects involving Salesforce, Tableau and other new platforms that empowered colleagues to be more efficient and increase company profitability. These new platforms required multiple trainings that I coordinated and recorded for future use.Completed continuing education programs to be a better team member via LinkedIn Learning, EDGE Mentoring program and Salesforce Trailheads. Led efforts to clean data within customers’ databases to ensure information was accurate and actionable. This responsibility is a continuous effort as our customers’ needs change frequently.

Kansas City, Missouri

Manage territory opportunities by generating leads through sales calls, trade events, and relationship building with customer account baseCoordinated several fresh marketing programs with Lucas customers to launch new products Addressed stagnant relationships with buyers to improve Lucas Oil’s importance to their category Organized account follow-up procedures to establish history of lead generation activities for use as historical data on success rate

Indianapolis, Indiana Area

Coordinated brand management activities for 7 NAPA AUTO PARTS brands such as creating content, organizing graphic design schedules, and developing new plans to reach target customers.Executed sponsorship activation plans across the country featuring over 500 unique events with 3 primary drivers. Plans included rewards trips and entertaining VIP customers.Managed social media channels for NAPA’s premium hand tool category with new engaging content which helped all channels audience base grow by 10% in 2016.Wrote and produced a national television commercial.Created and edited video content for educational and social media purposes.Monitored sponsorship budgets and ensured in-kind product trade credits were properly recorded.Generated relationships with key suppliers to help reduce costs of some sponsorship activities by selling exposure to VIP customers on rewards trips.

Indianapolis, Indiana Area

Created numerous SOP’s and data tracking programs for the purchasing and building departments.Managed a team responsible for the execution of company purchasing objectives and administrative responsibilities such as shipping and receiving, returns, and purchasing documentation. Reviewed proposals for price, delivery time, and quality and then advised on supplier relationships.Evaluated price trends for products and services. Researched and recommended sources of supply. Organized over 10 special events for 200+ employees and their families. Worked closely with the REI property management group.Addressed building maintenance and repair requests for over 70,000sq ft including ordering and supplying office furniture, office supplies, shipping and receiving materials, and kitchen supplies.Exercised exemplary customer service to employees and vendors.

Indianapolis, Indiana Area

Coordinated, measured, and maintained all marketing campaigns across multiple marketing channels including direct mail, pay-per-click, and emails.Created the first electronic marketing campaign for the company with e-newsletters, symposium outreach, e-advertisements, and webinars.Utilized Adobe Photoshop and InDesign to create basic initial sales and promotion deliverables.Reviewed market segment data to better position products against competitors which influenced direction of overall marketing strategy.Researched trade publications to analyze market trends and prepare for future growth in the target market.Organized the marketing campaign for the company’s regional user symposium resulting in large attendances and the largest number of people contacted about the event.

Tracked advertisements, mass email, and website effectiveness by using programs from ExactTarget and Salesforce.com to provide data for future marketing campaigns as well as examples of the effectiveness of the software product as an Intern.Wrote a daily blog featuring my business knowledge about the SEO industry to aid the company's efforts in being found online for future clients

Organized confidential test files weekly to prepare professors for their exams as a student assistant Created advertising pieces to promote future COPHS events such as Homecoming, Opening of a Building Extension, and weekly Dean's Q&A sessions

Interned as a marketing specialist organizing overall marketing efforts by analyzing target segments, product elements, and competitive environments in a start up subsidiaryMaintained standard and control measures for overall company through weekly meetings

Assumed supervisory responsibilities in the absence of the Head Pro by delegating tasks to approximately four other co-workers to ensure events were conducted efficiently, customers were satisfied, etc.Promoted to Cart Operations Manager in May of 2007 and created weekly work schedules for approximately twelve cart workers while handling financial statements which included daily deposits, cash flow statements, and open and closing of operations.

Master Of Business Administration (Mba)

Bachelor Of Science, Marketing

Activities and Societies: Lambda Chi Alpha, Alpha Kappa Psi