Ford Mcalexander, Mba Email & Phone Number

Indianapolis, IN, US

Indianapolis, Indiana, United States

Creates and updates product roadmaps with a well-balanced set of initiatives to grow revenue and margin that meet market, operational, and customers' needs.Communicates the product strategy to the organization, working closely with functional leaders to secure alignment.Prioritizes new products and technical, commercial, or operational product improvement.

Indianapolis, Indiana, United States

Assisted in cross-team projects involving sales, marketing and operations for new product viability. Tasks included market research, pricing analysis, marketing copy and general input on product needs.Created a new process for price evaluation and price implementation projects. Afterwards, set another new process for reviewing product margins, pricing and.

Kansas City, Missouri

Manage territory opportunities by generating leads through sales calls, trade events, and relationship building with customer account baseCoordinated several fresh marketing programs with Lucas customers to launch new products Addressed stagnant relationships with buyers to improve Lucas Oil’s importance to their category Organized account follow-up.

Indianapolis, Indiana Area

Coordinated brand management activities for 7 NAPA AUTO PARTS brands such as creating content, organizing graphic design schedules, and developing new plans to reach target customers.Executed sponsorship activation plans across the country featuring over 500 unique events with 3 primary drivers. Plans included rewards trips and entertaining VIP.

Indianapolis, Indiana Area

Created numerous SOP’s and data tracking programs for the purchasing and building departments.Managed a team responsible for the execution of company purchasing objectives and administrative responsibilities such as shipping and receiving, returns, and purchasing documentation. Reviewed proposals for price, delivery time, and quality and then advised on.

Indianapolis, Indiana Area

Coordinated, measured, and maintained all marketing campaigns across multiple marketing channels including direct mail, pay-per-click, and emails.Created the first electronic marketing campaign for the company with e-newsletters, symposium outreach, e-advertisements, and webinars.Utilized Adobe Photoshop and InDesign to create basic initial sales and.

Tracked advertisements, mass email, and website effectiveness by using programs from ExactTarget and Salesforce.com to provide data for future marketing campaigns as well as examples of the effectiveness of the software product as an Intern.Wrote a daily blog featuring my business knowledge about the SEO industry to aid the company's efforts in being found.

Organized confidential test files weekly to prepare professors for their exams as a student assistant Created advertising pieces to promote future COPHS events such as Homecoming, Opening of a Building Extension, and weekly Dean's Q&A sessions

Interned as a marketing specialist organizing overall marketing efforts by analyzing target segments, product elements, and competitive environments in a start up subsidiaryMaintained standard and control measures for overall company through weekly meetings

Assumed supervisory responsibilities in the absence of the Head Pro by delegating tasks to approximately four other co-workers to ensure events were conducted efficiently, customers were satisfied, etc.Promoted to Cart Operations Manager in May of 2007 and created weekly work schedules for approximately twelve cart workers while handling financial.

Master Of Business Administration (Mba)

Bachelor Of Science, Marketing

Activities and Societies: Lambda Chi Alpha, Alpha Kappa Psi