Ford Minton Email & Phone Number

• Leveraging the company’s rich motorcycling legacy, I led a full rebrand to modernize the visual language, retail / YouTube set environment, and apparel design. I collaborated with external vendors to develop a new.
• Designed and built out a 15,000sq.ft. retail space (all aspects: floor plan design, service design, wayfinding, custom fixtures, signage, customer flows, loss prevention solutions)
• Generated a 33% conversion boost for the website and commerce platform redesign
• Activated a 12x increase in YouTube viewership
• Created 60% year-over-year revenue increase

I’m a strategic thinker with a passion for developing authentic and innovative brand strategies that resonate with both startups and established corporations. Whether targeting niche markets or broad demographics, I have a proven ability to build brands that connect deeply with their intended audiences. My diverse creative journey spans collaborations with.

New York, New York, US

• Sisense Inc. (Remote) Creative DirectorBusiness Intelligence and Data Analytics (SaaS)I led the creative vision by collaborating directly with the Executive Leadership Team on high-level messaging campaigns and design.
• Implemented new style guide elements and aesthetics
• Illustrated complex concepts and models in white papers and blog posts
• Designed various peripherals for trade shows and conferences engaging the target audiences to drive increased sales of a range of products and services

Santa Barbara, California, US

Oniracom is a creative agency.They specialize in Innovative, Data-Driven Marketing Solutions for a wide variety of clients and across industries. I strategized with clients to develop the creative vision and created presentation decks with full brand identity systems. I collaborated with the Marketing team on user research and data to ensure the brand.

Napa, California, US

Starting from a simple type treatment logo, I built out the full brand identity across web assets, manuals, and style sheets. I also expanded into the role of designing aspects of the product itself, creating schematics and physical prototypes for features to hand off to manufacturing partners including a semi-rigid roller bag storage system. Managed.

San Francisco, CA, US

I collaborated closely with the founders, engaging in every facet of the brand, company tone, and product characteristics. To establish a cohesive brand identity, I developed brand guidelines, ideated and defined the brand narrative and roadmap, and created a range of print and promotional materials. In addition, I took the lead in the creation of decks.

New York, NY, US

I orchestrated a comprehensive brand overhaul, encompassing logo and identity updates, while also managing the development of multiple online ad campaigns, radio content, promotional items, print projects, and ensuring brand consistency in the user experience and user interface (UE/UX). I also designed infographics, crafted assets for email campaigns.

San Francisco, CA, US

TripIt is a travel app that organizes all your trip details into a single, easy-to-access itinerary by automatically compiling your travel confirmations.I led a comprehensive brand overhaul, which involved revitalizing the company’s mark and identity through the development of a new style guide. I successfully planned and launched various online.

I was a contract UX/UI Designer on the mobile UI team. My primary focus was on the refinement and launch of the 'Yahoo! Pulse' product—a social aggregation vertical. I also worked on UI stategies and assets for Yahoo! Games, various apps integrations, Interest-manager advertising hacks and integrations, and sharebox upgrades (and additions), as well as.

I was the first hire into the UX group and helped build out the department before later moving into an Art Director role on the Marketing team. I managed and evangelized most aspects of the offline visual identity for the company during a period of explosive growth that saw Yahoo! become one of the top 30 global brands. I defined and built style guides.

Mdes / Hci, Interaction Design

Bfa, Fine And Studio Arts