Leveraging the company’s rich motorcycling legacy, I led a full rebrand to modernize the visual language, retail / YouTube set environment, and apparel design. I collaborated with external vendors to develop a new identity system and related digital assets, including building signage, motion graphics, illustrations, and apparel. I collaborated with the CEO on the redesign of the website and e-commerce platform and created motion graphics, iconography, and navigation elements. I provided art direction and managed resources to produce all-new photo and video assets for the website and social media.• Designed and built out a 15,000sq.ft. retail space (all aspects: floor plan design, service design, wayfinding, custom fixtures, signage, customer flows, loss prevention solutions)• Generated a 33% conversion boost for the website and commerce platform redesign• Activated a 12x increase in YouTube viewership• Created 60% year-over-year revenue increase

I’m a strategic thinker with a passion for developing authentic and innovative brand strategies that resonate with both startups and established corporations. Whether targeting niche markets or broad demographics, I have a proven ability to build brands that connect deeply with their intended audiences. My diverse creative journey spans collaborations with small agencies and angel projects, as well as contributing my expertise to Silicon Valley giants and purpose-driven nonprofits. This varied background has given me a unique perspective and the flexibility to adapt my creative approach to the specific needs of each project. I’m driven by the thrill of new challenges and am always eager to push the boundaries of design. From ideation to execution, I’m committed to delivering exceptional results that exceed expectations.

Sisense Inc. (Remote) Creative DirectorBusiness Intelligence and Data Analytics (SaaS)I led the creative vision by collaborating directly with the Executive Leadership Team on high-level messaging campaigns and design strategy across various external and internal communication channels for target audiences. I created decks for the CEO and CSO for the target audiences of large national and global conferences. • Implemented new style guide elements and aesthetics • Illustrated complex concepts and models in white papers and blog posts• Designed various peripherals for trade shows and conferences engaging the target audiences to drive increased sales of a range of products and services

Oniracom is a creative agency.They specialize in Innovative, Data-Driven Marketing Solutions for a wide variety of clients and across industries. I strategized with clients to develop the creative vision and created presentation decks with full brand identity systems. I collaborated with the Marketing team on user research and data to ensure the brand resonated with the target audience. I provided art direction on photo shoots to create all new content used for print and social media and to maintain consistency with the branding and led a team of photographers and production staff.
Creative Agency Specializing in Innovative, Data-Driven Marketing Solutions I strategized with clients to develop the creative vision and created presentation decks with full brand identity systems. I collaborated with the Marketing team on user research and data to ensure the brand resonated with the target audience. I provided art direction on photo shoots to create all new content used for print and social media and to maintain consistency with the branding and led a team of photographers and production staff.

Starting from a simple type treatment logo, I built out the full brand identity across web assets, manuals, and style sheets. I also expanded into the role of designing aspects of the product itself, creating schematics and physical prototypes for features to hand off to manufacturing partners including a semi-rigid roller bag storage system. Managed external illustrators to create branded apparel and promotional items Developed attachment feature to allow connection of DIY and 3rd party accessories Coordinated with external manufacturers in China to implement new features and ensure product quality and brand aesthetics
Starting from a simple type treatment logo, I built out the full brand identity across web assets, manuals, and style sheets. I also expanded into the role of designing aspects of the product itself, creating schematics and physical prototypes for features to hand off to manufacturing partners, including a semi-rigid roller bag storage and transport accessory system and a custom-designed rain fly for the Shoftpod III. Managed external illustrators to create branded apparel and promotional items Developed attachment feature to allow connection of DIY and 3rd party accessories Coordinated with external manufacturers in China to implement new features and ensure product quality and brand aesthetics

I collaborated closely with the founders, engaging in every facet of the brand, company tone, and product characteristics. To establish a cohesive brand identity, I developed brand guidelines, ideated and defined the brand narrative and roadmap, and created a range of print and promotional materials. In addition, I took the lead in the creation of decks and business development resources. My role extended to designing interior signage and environmental graphics for our offices and workspaces. I also oversaw the complete production of photo, audio, and video assets, ensuring a unified brand message. Alongside these responsibilities, I effectively managed multiple external vendors for various projects.

I orchestrated a comprehensive brand overhaul, encompassing logo and identity updates, while also managing the development of multiple online ad campaigns, radio content, promotional items, print projects, and ensuring brand consistency in the user experience and user interface (UE/UX). I also designed infographics, crafted assets for email campaigns, collaborated with external partners on various initiatives, and produced video content to support our PR efforts.

TripIt is a travel app that organizes all your trip details into a single, easy-to-access itinerary by automatically compiling your travel confirmations.I led a comprehensive brand overhaul, which involved revitalizing the company’s mark and identity through the development of a new style guide. I successfully planned and launched various online advertising campaigns, created engaging radio content, and produced promotional materials. In addition, I oversaw the development and execution of numerous print projects, ensuring a uniform brand presence within the user experience and user interface (UE/UX). I specialized in the creation of captivating infographics and the generation of assets for email campaigns. I collaborated closely with external partners on campaigns and micro-sites, and was responsible for producing video content to bolster our PR team’s initiatives.

I was a contract UX/UI Designer on the mobile UI team. My primary focus was on the refinement and launch of the 'Yahoo! Pulse' product—a social aggregation vertical. I also worked on UI stategies and assets for Yahoo! Games, various apps integrations, Interest-manager advertising hacks and integrations, and sharebox upgrades (and additions), as well as mobile UX options and directions as needed for internal and extrernal projects and products.

I was the first hire into the UX group and helped build out the department before later moving into an Art Director role on the Marketing team. I managed and evangelized most aspects of the offline visual identity for the company during a period of explosive growth that saw Yahoo! become one of the top 30 global brands. I defined and built style guides, managed licensed products, and wrangled partners and vendors of all stripe and scale. I hired designers and Associate ADs, and was fortunate to help grow and manage a very talented team of creatives. I collaborated daily with senior executive staff on multiple fronts, supported the Sales Team, Engineering, Surfers, BizDev, and HR (among others). I helped design many aspects of Yahoo! Campus including wayfinding, signage, public art, and environmental design. The roots of the generation of Yahoo's have grown into every major company in Silicon Valley we know today and that 'purple DNA' permeates every current major digital consumer and B2B product in the marketplace.