Digital Performance Consultantancy catering to travel companies, luxury resorts, e-tourism startups, tour operators, DMCs & travel platforms but also real estate platforms, real estate development and other ventures worldwidehttps://www.formatnull.com/Core skills: SEM-& pro level Google Ads Account audits & analysisStrategy, set-ups, management & optimization of Google Ads (Adwords) campaignsROI-based campaign managementKPI driven performance optimization across GDN- & Search & Youtube networksCross channel retargetingGA / GTM & advanced conversion tracking Advanced bid-management using filter techniques & automated rulesA/B testingBudget controllingGoogle Ads Editor3rd party tools & scriptsStaff training & consultingGoogle Analytics implementationUX/UI- & conversion path optimization, landing-page designGoogle Ads staff training & consultingReportingBeyond SEM:Cross-functional campaign developmentMarket research, target group identification, competition analysisTravel product management SWOT AnalysisWork out of USPsBrand development & strategiesOnline marketing strategiesProduct strategy & -marketingContent strategies & marketingContent ManagementROI / ROAS / KPI optimization Marketing & budget planningBudget management & evaluationTravel technology consultingSales trainingQuality managementProject managementFunnel designWordpress & EditorX

With Real Estate digital Marketing being one of my core specialties with multiple year experience managing campaigns for a top german realtor Im proudly announcing another project where I was granted a lead position managing digital strategy, webdesign, performance marketing and tracking.https://www.panamize.me/

https://www.rootsrealestatepanama.com/

Remote.Work.Escape

Head of Digital Marketing position with this leading Vietnamese travel company, partner of Vietnam AirlinesSuccessful tasks: Website strategy from scratchContent strategyBrand developement Digital marketing managementKPI & financial planningDevelop & manage SEM strikesSales trainingConversion path optimsationConversion trackingGoogle Analytics Manage UX and web dev teamCRM implementation Lead generation

Management role w/ a "GOOGLE Premier Partner' Agency serving ~100 clients in travel industry, e.g.:Hong Kong Tourism BoardVentura Travel | ViventuraTravel Expert Technologies | Trip.meMemphis Tours EgyptGlobetrotter Travel Service CHMeininger Hotels...Skills & Services: Account analysis, strategy, set-ups, management & optimization of Google Ads (Adwords) campaigns ROI-based campaign managementKPI driven performance optimization across GDN- & Search & Youtube NetworksRetargeting, set-up conversion tracking using Google Analytics, GTM & Global Site Tags. Bid-management using advanced filter techniquesA/B testingBudget controllingAdwords EditorGoogle Analytics3rd party tools & ScriptsStaff training & consultingUX-& conversion path optimization, landing-page design

Affiliate Marketing Project Management in coop. with EMIRATES AirlinesGoogle Adwords Campaign Management both inhouse & in coop. with MAIRDUMONTCampaign set-ups & KPI-driven management of Adwords campaigns for domestic- (DACH) & intl. travel markets across all destinations ROI-based digital marketing planning & KPI-optimisation, budget control UX, landingpage design & conversion-path optimizationCross functional growth

Travel product management Frontend / backend managementB2B-sales training Sales strategy optimisationProduct-& competition analysisTravel market research

Testing the limits of backpacking, scuba diving, tour-leading, self-drive overland-camper-truck travel, studying languages & other global nomad adventures across Europe, Asia & northern Africa