John Whaley Email & Phone Number

Menlo Park, Ca, Us

• Currently leading design for Meta’s 1) LLM-powered business agents and 2) GenAI-powered Ad Creative tools in core ads products• Lead design team responsible for Meta’s AI Sandbox (https://www.facebook.com/business/news/introducing-ai-sandbox-and-expanding-meta-advantage-suite)• Lead a team of senior ICs responsible for all human-to-AI design innovations for Meta’s Ads and Business Products with a focus on Generative AI and Creator Ads Monetization.• Founding inventor of novel AI “Vibe Signature” technology (patent pending.) This tech functionally fills gap on signal loss for Personalization (User and Content Understanding.) A fully staffed ML team is currently goaled on innovating this technology forward and shipping to surface in Q1 2023.

Menlo Park, Ca, Us

• Responsible for shipping AI-powered shopping features to billions of users on FB and IG• Created the long-term vision for both AI-driven Ads and Commerce at Meta as a direct ask from Mark Z., unlocking increased investment and HC for both Pillars• Founded the AI Commerce pillar within AI Org as key design stakeholder in partnership with director-level PM and AI Applied Research leads• Oversee design for all novel AI for Commerce experiences across Meta’s portfolio of apps• Co-authored the collaboration model and long-term vision for AI for Product at both the team and Pillar level, in partnership with PM Directors and VP’s• Built out the long-term x-org strategy for Shops P13n, surfacing key initiatives around Social Shopping and Compatibility that partners now anchor on • Spearheaded the 2, 5, and 10-year vision for the Future of Shopping driven by Advanced AI• Consistent track record of “Greatly Exceeding” and “Redefining” expectations in performance reviews• Founded Pride@AI

Menlo Park, Ca, Us

• Lead design for FB’s AI Commerce pillar under Facebook AI Applied Research (FAIAR.)• Built XFN tiger teams and led four consecutive design-driven hacks in AI, robotics, and hardware; placed in the top 5-10% globally all four times; pitched f2f to Mark Zuckerberg, Schrep, and Deb Liu.• Led design for FB’s first-ever successful project to graduate its tech and experiences from AI New X into an official product pillar. Subset of features currently on path to ship in IG Shops.

Menlo Park, Ca, Us

• One of three key hires in Nascent Objects acquisition• Lead HW UX strategy for 2020 flagship telepresence products• Drove design sprints with vendor partners in Asia to develop functional prototypes for nascent AR/VR telepresence tech• Lead research in early adopter markets around the globe to validate early product hypothesis, identify user pain points, and inform ID, ultimately helping technical and design teams narrow in on ways to introduce unprecedented devices into people's lives• Created analytical frameworks for baseline human-to-device interaction requirements• Designed and facilitated ideation workshops for Facebook's first-ever Hardware Hackathon, enabling SWE's to design and hack fully-functional CE devices as part of Building 8's innovation funnel• Lead a team of seven XFN designers and engineers to develop an AI-driven, fully functional piece of robotics hardware, ultimately winning the #1 Audience Choice award at an internal hackathon; chosen to pitch directly to Mark Zuckerberg and M team• Pitched early-stage AR telepresence product concepts directly to Mark Zuckerberg, Boz and M team, owning the narrative for design and UX research. Got greenlit to product launch, but was ultimately killed.

• Acquired by Facebook• Envisioned and co-created Nascent's first-ever hardware incubator in partnership with Ammunition Design (Featured in FastCo.)• Designed Nascent's 1.0 web and mobile platforms• Designed and lead first-of-its-kind five-day workshop enabling senior-level Industrial Design students to launch fully functional hardware devices straight out of the classroom• Designed first-ever 3D-printed Voice Assistant as a collaboration with Mozilla, marking Nascent's first successful product shipped on the company's platform

• Envisioned, designed, branded, crowdfunded, manufactured and shipped modular travel bag globally• Learned the ins-and-outs of the cut-and-sew world, from prototyping to sourcing, and manufacturing to fulfillment• Listed by Forbes as #1 of "Top Five" must-haves for frequent fliers

• Owned vision, product strategy, design, branding, marketing, PR and fundraising to get Vervid off the ground• Featured as #2 "Best New App" in 30 countries (Apple App Store)• Featured in the New York Times (Print), the LA Times (Print), TechCrunch TV and Slate Magazine• The University of Oxford and the Reuters Institute for the Study of Journalism named Vervid #3 of ten start-ups to watch in 2016• Watch John's on-Camera TechCrunch interview here: https://youtu.be/6h16GkWXFRY• Watch John introduce Vervid at the Michigan Theater in Ann Arbor: https://youtu.be/_DnXTbNEGrs

• Laid the foundation for Kinestral's future product roadmap• Designed and conducted in-field ethnographic research on “Living with Light,” connecting Kinestral's technology and hardware to customer behaviors, needs and values• Hired and built a team internally to define and roll out industrial design and mobile app development• Guided Kinestral through transition from a technology company to a lifestyle brand

San Francisco, Ca, Us

• Mentored and guided students through Master’s program course work in UX and ID for a single semester

• Envisioned, designed and launched Instacube, raising over $623,000 in 30 days on Kickstarter (U.S. Patent D704457)• Led design on projects for Samsung, Qualcomm, Foxconn, Fluidmaster, National Semiconductor (Texas Instruments), Penumbra, Trend Micro, Zuvo Water, Milkshake Labs, Kapture and others• Brought in over $1M of client work• Consistently over 90% billable• Led rebranding from "Design to Manufacture" to "Design to Matter"

• Designed fashion accessories, POP and packaging concepts for a Dutch fashion accessories startup

Berkeley, Ca, Us

• Designed and shipped high-end commercial lighting fixtures on a 3-month internship under IDEO’s Frank Friedman

• Freelance Graphic Design and Industrial Design for clients such as Flex Watches, Aeropostale and Nickelodeon

• Print and digital ad design lead for Nevada’s largest news publication group

• Client work included NTT DoCoMo, Sony Music Japan, and Warner Music Japan

Lead designer for Collect One’s print and web campaigns

Santa Cruz, Ca, Us

• Taught a 23-student section called “Self and Society,” an introductory literature and writing CORE course for first-year humanities majors.

Bfa, Industrial Design (Consumer Product Design)

Study Abroad, Global Politics And Economics From A Japanese Perspective

Ba, Sociology (Focus: Nonverbal Communication, Language & Social Interaction)