Hired as the first VP of Marketing and built out a performance driven team of nine Marketers including Demand Generation, Field Marketing, Product Marketing, Content Marketing and Community● Helped company grow 70% YoY● Increased SQL creation by 65%● Built out full funnel metrics and reporting and established SQL creation as the North star for Marketing● Built out the organization from zero, starting with Director level hires who were not afraid to get their hands dirty to drive material results● Worked closely with sales and rolled out Account Based Marketing approach for all top tier accounts including a robust field marketing/events playbook● Brought on content Marketing and redefined the PERSUIT Story and mission● Brought on Product Marketing and rebuilt the website, established product launches and enablement and drove customer case studies and referrals

Rebuilt Marketing team, structure and strategy including Demand Generation, Product Marketing, Digital Marketing,Content Marketing and PRRESULTS● Increased Marketing sourced revenue by 40%● Built out a Digital Marketing function focused on SEO and Paid Media. Increased traffic by 20% and drove 3X ROASORG STRUCTURE● Grew team from a headcount of five to sixteen under five Directors● Created and defined new to the org functions such as Customer and Content Marketing● Built out Marketing tech stack and analytics function

Responsible for all areas of Marketing globally. Key areas of focus include: Demand Generation, Content Marketing, PR, Sales Enablement, Events, Vertical Marketing and Creative.- Transitioned Marketing from a B2C to a B2B Metrics driven organization. - Aligned messaging and communication structure across the organization for the two main Business verticals (Professional Industries and Education)- Built the Demand Generation function from the ground up, from data and attribution to a paid strategy that delivered a 5x return on investment. - Restructured the team, built a strong middle management layer within the organization and hired and developed the talent needed to drive success- Developed strong ties with sales, aligned on targets and worked closely to optimize lead flow and funnel management- Established a clear focus for PR around product launches, thought leadership, and media outreach - Created the first online certification program for customers and drove sales of over 2,500 training seats within the first 6 months

Schoology is a SAAS based Learning Management System (LMS) focused on the education Marketplace. As The Director of Demand Generation, responsibilities cover all lead generation efforts including Digital, SEO/SEM, E-mail Nurture, Webinars, Content Strategy, Social, Customer Advocacy and Marketing Operations.• Develop and execute the marketing strategy encompassing every area of Demand Generation• Creating a metrics driven approach with a focus on customer acquisition• Hiring and developing a team of marketing professionals • Re-defining core messaging and creating a comprehensive content plan to cover each marketing channel• Developing and fostering relationships with key stake holders in Sales and Client Services and aligning messaging and marketing efforts• Improving Marketing Operations - Streamlining daily operations and processes utilizing Marketo and SalesForce - Creating and documenting a processes for lead handling from creation to close - Working with the management team to define and deliver key metrics for all marketing efforts• Aligning Social Media and Blog tactics with Demand Generation• Strengthening customer advocacy and referral efforts

MarcomCentral Inc. A SaaS provider and software developer of Enterprise Marketing Asset Management, and Marketing Personalization technologies.Based on strong performance over the previous three years, was given the opportunity to lead all marketing for the company including the management of a team of seven and a $1.5 million budget.• Established a disciplined and agile approach to strategy development including a 180 day planning cycle • Rebranded company and rebuilt web presence • Established key metrics and analytics for every area of marketing from demand generation to revenue creation • Completely revamped inbound and out bound lead generation tactics resulting in a 64% YOY increase in new opportunities • Built out technology and data strategy covering all areas of marketing operations – Key technologies include Marketo, SalesForce, Insight Squared and Sales Predict• Implemented a predictive lead gen model which delivered a 3X increase in sales opportunities • Expanded content strategy and developed social media strategy to drive brand awareness and inbound lead generation• Optimized spend and effectiveness of Display Remarketing, Google PPC, SEO, Linked In, Facebook etc. • Implemented a branding/PR and analyst Relations strategy• Drove an aggressive event plan including an annual user conference, industry events and regional road shows

Based on successful results in managing the strategic channel, was given additional responsibilities in July, 2013 to include the leadership of all sales and marketing for the service provider and agency markets. Owned full responsibility for meeting revenue targets and managing the P&L. Accountable for sales and territory management encompassing funnel management, compensation structure, sales process and pricing strategies. Developed and implemented cost effective marketing strategy with a focus on lead generation, marketing automation, web content and digital marketing.• Transformed a declining business and grew revenue by 23% Year over Year• Lead all marketing efforts and changed the approach to automated e-mail campaigns, trade shows, advertising, digital and website content• Implemented a structured approach for sales process, forecasting and pipeline management• Assisted sales team when necessary in closing large opportunities such as Shutterfly and the PGA

Managed the strategic relationship with Ricoh Corporation and helped to build the business case for acquisition, which took place in November of 2014. Responsibilities included the management of three direct reports covering both North America and Europe.. Lead contract negotiations, created pricing and go-to-market strategies, managed sales and pipeline activity and fortified relationships at both the executive and local market levels.• Drove a 71% increase in sales• Expanded global footprint in Europe and Asia• Successfully launched MarcomCentral products in seven targeted European countries• Restructured pricing and bundle strategies to meet individual market needs and maximize revenue and profitability• Created effective sales tools and training initiatives to empower local sales teams• Implemented a structured approach to pipeline management and sales forecasting• Created effective sales tools and training initiatives to empower local sales teams• Designed a team sales approach identifying key pre- and post- visit activities to effectively maximize opportunity and presence in each market• Implemented a structured approach to pipeline management and sales forecasting

ResponsibilitiesCreation and implementation of the go-to-market strategy for Canon’s high end professional printing solutions totaling over $100 million in sales annually Direct all marketing activities for a third party alliance program focused on complimentary software, hardware and business consulting servicesDrive all lead generation activity including cross media campaigns, advertising and participation in over 15 key industry events and trade shows annually Drive AR/PR activities and represent Canon at press conferences and industry eventsResponsible for a $4 million marketing budget, sales forecasting and promotional program creationDevelop new channels of distribution and grow business within the existing dealer channelsHire, develop and evaluate a staff of eight for both Product and Field Marketing Results Managed all aspects of Canon’s entry into the production marketplace with the launch of imagePRESS products and achieved 30% market share and over $80 million in annual revenueStreamlined the launch process for new products resulting in decreased time to market, improved sales channel buy-in and expanded adoption Created a Field Marketing team and rolled out a nationwide strategy resulting in a 34% YOY increase in sales within new marketsRedefined the approach to direct marketing campaigns incorporating social media, e-mail, banner ads, search and direct mail

Managed $100,000 budget and all marketing activities for a $3.5 million industrial scale manufacturerDeveloped expanding network of distributors in new markets with projected sales of $500,000 in 2001Represented DIGI at key industry trade shows and presented product workshops Created promotional pieces for entire product line including press releases, product literature and advertisementsInitiated and coordinated on-going direct mail campaign to targeted market segments

Directed entire survey research process including survey programming, sampling, coding and data processing activitiesTrained, monitored and debriefed interviewers during the field periodManaged $1 million HUD study; responsible for staff of 15 interviewers, coordinated 1,500 in-person studies and prepared final data set and survey summary