As the Managing Partner and Chief Visionary of Powersports Management Concepts (PMC), Forrest leads the industry in delivering outsourced accounting and human resource solutions tailored to the powersports market. PMC is recognized as the go-to resource for expert training and implementation of the Lightspeed EVO dealer management system, ensuring dealerships maximize efficiency and performance.With professional certifications from the Human Resource Certification Institute (HRCI) and the Society for Human Resource Management (SHRM), PMC brings a proven standard of excellence to human resource services.Forrest has 28 years of progressive and comprehensive experience in the powersports industry, making him a trusted strategic partner for dealerships nationwide. His expertise spans dealership operations, best practices, and fostering strong relationships with key stakeholders to drive business success.A recognized thought leader in the powersports industry, Forrest is passionate about advancing the sector and championing innovation to help dealerships thrive in an ever-evolving market.Let’s connect to discuss how we can collaborate to drive success in the powersports industry!

I serve as a strategic accounting partner for Garage Composites, a renowned industry leader in peer review groups (20 groups/clubs), and training academies for the powersports, marine, and RV industries. My role involves supporting dealers in dealership accounting and dealer management systems, collaborating with industry leaders to provide strategic financial guidance, and implementing innovative solutions to streamline accounting processes and improve economic performance.

As an Adjunct Faculty member at the University of the People, I taught Accounting and Business Strategy courses online, focusing on equipping students with foundational knowledge in both fields. My role also involved aligning course content with the university's strategic goals, ensuring that students gained technical expertise and understood the broader business landscape. I contributed to fostering a learning environment that encouraged critical thinking and practical application of business strategy in a global context. The UOP's student body consisted of students from all over the world, which only enhanced the online learning environment but also supported a globally diverse student body.

• Provided original content on dealership operations, leadership, accounting, HR, and social media strategy in the powersports industry.• Developed engaging monthly articles for Powersports Business, catering to industry professionals.• Increased online engagement and readership by implementing SEO strategies and social media promotion.

As the General Manager of a dynamic, multi-line powersports dealership, you will oversee all aspects of dealership operations, focusing on financial performance, operational efficiency, and strategic growth. Key responsibilities include:Human Resources LeadershipDevelop and execute HR strategies aligned with dealership goals.Oversee recruitment, selection, onboarding, training, coaching, and performance management.Communicate and enforce dealership policies, procedures, and core values.Plan and implement compensation strategies to attract and retain top talent.Financial OversightTransition accounting functions from CPA-issued to controller-issued financial statements.Ensure the accuracy and reliability of financial data while managing the accounting function.Act as the primary liaison between the dealership and external CPA firm.Strategic and Operational LeadershipContribute to the development of organizational strategies by analyzing trends and providing recommendations.Establish operational strategies by evaluating dealership performance, defining critical metrics, and implementing productivity and customer service initiatives.Drive continuous improvement through the adoption of industry best practices.Marketing and Brand PromotionCreated and implemented marketing and advertising strategies, including partnerships with OEMs for co-op advertising.Promote the dealership through community engagement, event sponsorship, and targeted lifestyle market outreach.Dealership Operations ManagementManage the daily operations of a large multi-line dealership representing major OEMs, including Honda, Yamaha, Suzuki, Kawasaki, and Polaris.This role requires a results-driven leader with a deep understanding of dealership operations, financial acumen, and a commitment to driving success in a fast-paced environment.

As a specialist in Lightspeed Dealer Management System (DMS), I provided expert implementation, training, and consulting services, with a focus on financial reporting and front-end business operations. Key responsibilities included:Delivered on-site system implementation and consulting services tailored to dealership needs, ensuring seamless adoption of the Lightspeed DMS.Proficient in both UNIX and Windows/NXT platforms, offering advisory services to dealer principals based on specific dealership requirements.Conducted comprehensive classroom training sessions for dealership staff across parts, service, sales, and accounting functions in both UNIX and Windows/NXT environments.Recognized as an expert and power user of the Lightspeed DMS, providing advanced support and insights to maximize system effectiveness.Designed and developed training materials and interventions grounded in instructional design principles and adult learning theory to ensure effective knowledge transfer.Managed a remote training facility in Cleveland, OH, overseeing operations and ensuring high-quality training delivery.This role highlighted my expertise in systems implementation, dealership operations, and instructional design, enabling dealerships to optimize their business processes through the effective use of Lightspeed DMS.

In my first role out of college, I provided technical support and training to professionals in the industrial distribution industry. Key responsibilities included:Assisting clients with troubleshooting technical issues to ensure seamless operations.Delivering training sessions to enhance user proficiency with industry-specific tools and processes.Developing strong communication and problem-solving skills while supporting a diverse client base.This role served as the foundation of my career, allowing me to build expertise in accounting, technical support, client relations, and training delivery.