Shubham Srivastava Email & Phone Number

Toronto, Ontario, Canada

▪ Increased B2B accounts through lead generation (Adwords), email marketing campaigns; established ABM and key account management practices ▪ Successfully placed retail products in retail stores across Greater Toronto Area through active outreach and negotiation with brokers and distributors▪ Built and relaunched the website – incagoldorganics.com (WordPress); managed the marketing agency, and development of brand story and guide

Gurgaon, India

▪ Collaborated with Sales, Product Management and led Go-to-Market, built buyer personas and buyer journey▪ Developed and implemented training material and learning sessions to help internal and external stakeholders with product, features, and sales SOP▪ Established positioning for product, drove messaging and content, built annual marketing plan, supervised marketing agencies▪ Executed multi-channel demand generation campaigns, tracked ROI for improvements and initiatives▪ Ideated and developed sales enablement tools: Presentations, Product Demo, Templates, Videos, Case Studies

Gurgaon, India

ParallelStack is a Search and Personalization Platform, with powerful REST APIs and multi-language libraries, which enables developers to build and deploy fully featured search and recommendations for their websites and apps, very very quickly. I joined Parallelstack at an early product development stage and had since defined the sales process, implemented the CRM, Support, Communication and Sales tools, researched the market, competitors and prospective industries to define the product features, strategized and implemented the go-to-market strategy.

Gurgaon, India

Women's empowerment remains a top priority in development, yet little is done to address one of the most significant areas of concern – reproductive health.At Nysa Health, we empowered women and aimed to transform how their reproductive health care is delivered and experienced. I believe this transformation can be achieved through data, knowledge and transparency in system & services.We built two linked products: Best of the Bump and FLO+, connecting all the stakeholders, bringing them on a single platform and ensuring transparent and prompt services.

Gurgaon, India

At CoCreate 3D we strived to nurture creativity coming from professional designers to amateurs alike and showcase it to the world. CoCreate 3D was an online portal where one can make, customize, buy, gift and sell 3D printed products!We built an easy to use platform to turn projects and design concepts into 3D printable designs, enabling every individual to exhibit and sell his/her ideas, concepts and products. We also helped multiple organizations with their prototyping needs by 3D printing their product prototypes, saving them a significant amount of time and money.

New Delhi Area, India

Flareum Technologies provided Solar Energy Solutions, primarily cooking, to religious establishments, educational institutions, business organizations and households.It was an exciting opportunity where I was responsible for managing Key Accounts and establishing Sales and Marketing channels and processes for the company in NCR, West Uttar Pradesh and North-East India.I quickly set up a very effective Channel Partner Network in designated areas, linked up with Project Officers at these places for quick release of subsidy, serviced the existing Key Accounts, on-boarded more key accounts and achieved the highest sales in the year.I conceptualized and executed B2B and B2C marketing campaigns. In addition, I conducted training workshops for Channel Partners and their teams, introduced the monthly intelligence report, to help us in gauging the opportunities and strategizing, on-boarded non-core product suppliers after cost-benefit, quality and after sales service analyses.It was a great learning by doing experience; I was awarded Certificate of Excellence for exemplary performance.

Catchment Study and Competition Analysis of Lucknow Catchment:• Conducted extensive market research entailing analysis of the data obtained from personal interviews and offline surveys to recommend expansion in products and product features• Conducted a Competitive Analysis of MNC banks in the catchment to identify customer attraction and retention practices• Recommended personalized complaint resolution system improving Turnout Time and Customer Satisfaction for SCB

Master Of Business Administration - Mba, Marketing And Strategy

Activities and Societies: Placement Committee Placement Committee Coordinator: • Led the Placement Committee which achieved 100% final.

B.Tech., Electronics & Instrumentation

• Received Academic Scholarship for exemplary curricular performance in my branch in the 2nd year of curriculum.

Hsc, Mathematics, Physics, Chemistry, Computer Science And English

• Certified best in Lucknow and Meritorious Nationally in Intelligence, Aptitude & Scholastic Test by Indian Institute of Personality.