We had a crazy idea to build a tour company outside of an established destination. A few years later and Pursuit has grown from a ski bus in Red Deer to a collection of adventures that share the best of the Nordegg & Abraham Lake region.We relocated from Red Deer to Nordegg in the spring of 2020 to better focus our operations. Our goal is to inspire our guests to play outside and help them experience their adventures so that they can discover the natural beauty, people and culture of the region. We do this across five brands: Pursuit Adventures, Explore Nordegg & Abraham Lake, the Nordegg Canteen, The Nordegg Provisions Co. and Crafting Outstanding Experiences.While I love spending days on the river or guiding ice walks on Abraham Lake for our guests, most of my time is spent developing new experiences, creating content about our region and working with partners to grow our destination.Don't hesitate to reach out to connect about outdoor adventures and tourism in the Nordegg and Abraham Lake region. The best way to contact me is by email (jp@pursuitadventures.ca) or stop by the Nordegg Canteen.
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Owner And CeoNordegg AdventuresAlberta, Canada -
Owner & CeoNordegg Adventures Aug 2010 - PresentClearwater County, Alberta, CanadaWe’re an independent, locally-owned tour company established in 2010 and based in Nordegg, Alberta. Our goal is to inspire you to play outside and help you experience your adventures so that you can discover the natural beauty, people and culture of the region.We do this across five brands: Pursuit Adventures, Explore Nordegg & Abraham Lake, the Nordegg Canteen, The Nordegg Provisions Co. and Crafting Outstanding Experiences.Most of my time is spent developing new experiences… Show more We’re an independent, locally-owned tour company established in 2010 and based in Nordegg, Alberta. Our goal is to inspire you to play outside and help you experience your adventures so that you can discover the natural beauty, people and culture of the region.We do this across five brands: Pursuit Adventures, Explore Nordegg & Abraham Lake, the Nordegg Canteen, The Nordegg Provisions Co. and Crafting Outstanding Experiences.Most of my time is spent developing new experiences, creating content about our region and working with partners to grow our destination. Show less -
Explore Nordegg & Abraham LakePursuit Adventures May 2020 - PresentThe Explore Nordegg brand focuses on partnerships with other providers to encourage visitors to spend more time in the region.The website provides a growing selection of trail guides, activity guides, itineraries and regional information for visitors along with central booking and packaging options. -
The Nordegg Canteen & The Nordegg Provisions Co.Pursuit Adventures May 2020 - PresentFood is part of all great adventures. It keeps us fueled on the trail, helps us slow down to enjoy the moment over lunch, and gives us an excuse to get together and share the memories we’ve made along the way.The Nordegg Provisions Co. brand features some of our favourite outdoor-inspired food like handcrafted ice pops, marshmallows, graham crackers, hot chocolate, granola, soups, cabin meals and more.The pre-packaged items are made in our kitchen and are available at the… Show more Food is part of all great adventures. It keeps us fueled on the trail, helps us slow down to enjoy the moment over lunch, and gives us an excuse to get together and share the memories we’ve made along the way.The Nordegg Provisions Co. brand features some of our favourite outdoor-inspired food like handcrafted ice pops, marshmallows, graham crackers, hot chocolate, granola, soups, cabin meals and more.The pre-packaged items are made in our kitchen and are available at the Nordegg Canteen. Prior to the pandemic they were also sold at various farmers' markets throughout Central Alberta and we are looking at options to partner with other retailers in the future.The Nordegg Canteen is our latest addition, featuring fun food to celebrate adventures and our region. We try to balance healthy options to take on the trail with more indulgent options to enjoy while celebrating afterward.The Canteen is open year-round, offering take-out with the option for our guests to enjoy their meal in our yard with great views of the mountains. Show less -
Crafting Outstanding ExperiencesPursuit Adventures Mar 2019 - PresentOur way of sharing some of the things we’ve learned along the way. The blog features behind-the-scenes stories on how we build adventures and is our way to help others develop memorable experiences for our guests to enjoy when they visit the region.The website is primarily a way for us to organize ideas about operating an adventure company, experience development and guide training to share with our staff and partners. We decided to make this public, hoping that they can help others in… Show more Our way of sharing some of the things we’ve learned along the way. The blog features behind-the-scenes stories on how we build adventures and is our way to help others develop memorable experiences for our guests to enjoy when they visit the region.The website is primarily a way for us to organize ideas about operating an adventure company, experience development and guide training to share with our staff and partners. We decided to make this public, hoping that they can help others in the same way we benefit from brands sharing their experience.Potential products include experience development and guide training, building on the Outdoor Council of Canada courses we currently offer. Show less -
ChairTourism Red Deer Jan 2016 - Mar 2020Red Deer, AlbertaTourism Red Deer is the official Destination Organization for The City of Red Deer and Red Deer County, providing a collective voice for the industry as well as leading tourism marketing and development in Central Alberta. Projects have included:- Working closely with The City of Red Deer to develop a new Tourism Joint Venture setting the direction for the future of Tourism Red Deer.- Working as part of the Community Team hosting Travel Alberta's SHiFT program in Sylvan… Show more Tourism Red Deer is the official Destination Organization for The City of Red Deer and Red Deer County, providing a collective voice for the industry as well as leading tourism marketing and development in Central Alberta. Projects have included:- Working closely with The City of Red Deer to develop a new Tourism Joint Venture setting the direction for the future of Tourism Red Deer.- Working as part of the Community Team hosting Travel Alberta's SHiFT program in Sylvan Lake.- The development of a new long-term strategic plan and shorter-term action plans.- The review and improvement of the Board's governance practice, updated bylaws and increased representation from all industry sectors on the Board. Show less -
Tourism Joint Venture CommitteeTourism Red Deer Jan 2019 - Aug 2019We developed a new framework for The City of Red Deer and Tourism Red Deer to work together to grow the destination that was approved by city council. This included clear expectations for each role, focus areas and stable funding for the organization. -
Travel Alberta Shift Community Team - Sylvan LakeTourism Red Deer May 2018 - Mar 2019Part of the community team hosting Travel Alberta's SHiFT program in Sylvan Lake. -
ChairWaskasoo Environmental Education Society Nov 2015 - Mar 2020Red Deer, AlbertaThe Waskasoo Environmental Education Society (WEES) operates the Kerry Wood Nature Centre (including the historic Allen Bungalow and the Gaetz Lakes Federal Migratory Bird Sanctuary), Fort Normandeau and interpretive programs throughout the Waskasoo Parks under contract with The City of Red Deer.Projects during this time have included:- Hiring of a new Executive Director following the retirement of the long term Executive Director.- Development of a new strategic plan… Show more The Waskasoo Environmental Education Society (WEES) operates the Kerry Wood Nature Centre (including the historic Allen Bungalow and the Gaetz Lakes Federal Migratory Bird Sanctuary), Fort Normandeau and interpretive programs throughout the Waskasoo Parks under contract with The City of Red Deer.Projects during this time have included:- Hiring of a new Executive Director following the retirement of the long term Executive Director.- Development of a new strategic plan for the organization with focus on creating stronger brands for each property and expanding markets.- Development of new programs taking advantage of the improvements done in the previous 5 years, including the new exhibits at the Kerry Wood Nature Centre and Fort Normandeau as well as the Imagination Grove and Harmony Garden nature playgrounds. The latest addition is the Accessible Heritage Community Gardens that was open in 2018 thanks to the support of The City of Red Deer, EPSS and the TD Friends of the Environment Foundation.- Negotiation of a new long term operating agreement with The City of Red Deer. Show less
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Strategic Planning CommitteeWaskasoo Environmental Education Society May 2015 - Mar 2020Development of a new strategic plan for the organization focused on improving business operations, marketing of the properties and expanding into new markets.
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Policy & Personnel CommitteeWaskasoo Environmental Education Society Nov 2012 - Mar 2020Completed a review and update of all the policies and bylaws for the organization with a focus on simplifying the language and streamlining processes to ensure an effective governance structure for the society. This included an update of the society's bylaws.Developed a succession plan, performance review procedure and hiring process for a new Executive Director following the retirement of the organization's long term Executive Director.
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Vice ChairWaskasoo Environmental Education Society Nov 2014 - Nov 2015Served as Vice Chair as the society completed major capital improvements to the Kerry Wood Nature Centre, including new permanent exhibits and the addition of the Imagination Grove nature playground.
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DirectorWaskasoo Environmental Education Society Nov 2012 - Nov 2014Some of WEES projects during this period have included the design and building of new exhibits at Fort Normandeau, the implementation of the City of Red Deer master plan for the Waskasoo Parks and the creation of Red Deer's first nature playground.
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TreasurerTourism Red Deer Mar 2015 - Jan 2016 -
Managing DirectorPursuit Performance Consulting May 2010 - Dec 2014Red Deer, AlbertaWorked on a variety of projects involving web design, social media and management, primarily in the nonprofit and sport sectors.We continue to work with select clients on a consulting basis through Pursuit Adventures.
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DirectorAlberta Sport Development Centre - Central Jun 2010 - May 2011Red Deer, AlbertaThe main purpose of the ASDC network is to coordinate and enhance services available to Alberta's emerging athletes and coaches. These regional centres provide services to athletes and coaches residing in rural and urban areas allowing athletes to develop and train at a high level without leaving home.
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Managing PartnerOutdoor Program Consulting May 2004 - May 2010Edmonton And Red Deer, AlbertaWorked on a variety of ski/snowboard coaching and program development project, including with the Red Deer Ski Club.We restructured in 2010 to become Pursuit Performance Consulting and Pursuit Adventures.
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Learning Facilitator - Canadian Ski Coaches Federation (Cscf)Outdoor Program Consulting Jan 2005 - Apr 2010Conducted Entry Level and Development Level coach certification courses, professional development sessions and served as mentor/evaluator for the Entry Level and Development Level coach certification programs.
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Program Director & Head Coach - Red Deer Ski ClubOutdoor Program Consulting Aug 2008 - Mar 2010Red Deer, AlbertaDesigned and implemented training programs for athletes at the Fundamentals to Train to Train stages including coach mentoring, supervision and development.Involved in governance at the Board level and the design of governance policies for the organization. Club Management including registrations, grant applications and day to day operations as well as travel arrangements for the teams.Chair of the Race Organizing Committee for the events hosted by the Red Deer Ski Club.
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Various Positions (Outdoor Operations, Snowmaking Supervisor, Ski School, Guest Services)Canyon Ski Resort Sep 2009 - Apr 2010Red Deer, AlbertaWorked closely with the owners and management in various position throughout the season prior to the sale of the resort. These included:- Lift maintenance and fall preparations including lodge renovations, building and trail maintenance.- Snowmaking operations.- Lift operations.- Guest services, including ticket sales, group sales and daily administration.- Coordinating ski and snowboard instructors, lessons as well as teaching group lessons as required.
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Vice President - RacingAlberta Snowboarding Association Jun 2008 - Jun 2009Calgary, AlbertaWorked closely with the administrative staff to lead the calendar planning process and monitor event quality. -
DirectorAlberta Snowboarding Association Jun 2006 - Jun 2008Calgary, Alberta -
Program DirectorSnow Valley Ski Club Apr 2007 - May 2008Edmonton, AlbertaOversaw one of Western Canada's largest alpine racing program, with athletes competing at all levels from NGSL to FIS.Assisted with various projects as part of the senior management team for the resort.Served as North Zone K1 Programs (2007/08) and Coach Education (2008/09) Representative on the Alberta Ski Coaches Council. The ASCC was Alberta Alpine's forum for coaches to bring forward ideas on how to improve ski racing in Alberta and for the selection of athletes for events… Show more Oversaw one of Western Canada's largest alpine racing program, with athletes competing at all levels from NGSL to FIS.Assisted with various projects as part of the senior management team for the resort.Served as North Zone K1 Programs (2007/08) and Coach Education (2008/09) Representative on the Alberta Ski Coaches Council. The ASCC was Alberta Alpine's forum for coaches to bring forward ideas on how to improve ski racing in Alberta and for the selection of athletes for events such as K2 Nationals and Whistler Cup.Race chair for the K2 Western Championships hosted at Marmot Basin in 2008, FIS race held at Nakiska and for the NGSL Jasper Provincial Race. Show less -
Program Director - AdministrativeSnow Valley Ski Club Jul 2005 - Apr 2007Oversaw the entry level and regional programs, coach education and administrative side of the operations. Served on the Alberta Ski Coaches Council as the North Zone Entry Level (2003/07) and K1 Programs (2007/08) Representative.Race chair for the new Jasper Provincial NGSL Race held at Marmot Basin.Assisted with various projects as part of the senior management team for the resort. -
Ngsl Head CoachSnow Valley Ski Club Sep 2003 - Aug 2005Focused on the development of the racing programs for 4 to 10 year old, including the development of coaching plans, delivering training sessions, managing team travel as well as training and managing 15 coaches.Served on the Alberta Ski Coaches Council as the North Zone Entry Level Programs Representative (2003/07). -
Ngsl CoachSnow Valley Ski Club Nov 2001 - Sep 2003 -
Ski InstructorSnow Valley Ski Club Nov 1999 - Apr 2003 -
Visitor Services | Tunnel Mountain CampgroundsParks Canada Jun 1999 - Sep 2003Banff, AlbertaSeasonal employee at Tunnel Mountain Campground, working various shifts including facility maintenance and visitor services (campground check-in, etc). -
Visitor Services | Banff East GateParks Canada Oct 2002 - May 2003Banff, AlbertaWorked at the busy Banff East Gate, selling park passes and doing park pass compliance checks throughout the Banff Field Unit. -
Ski InstructorSunshine Village Ski & Snowboard Resort Nov 2002 - May 2003Banff, Alberta -
Lift OperatorBanff Gondola May 1999 - Jun 1999Banff, Alberta
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Ski CoachClub Alpine Mont-Bechervaise Jan 1996 - Mar 1999Gaspe, Quebec
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Lift OperatorBanff Gondola May 1998 - Sep 1998Banff, Alberta
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Trail CrewBanff Gondola Jun 1997 - Sep 1997Banff, Alberta
Jp Fortin Education Details
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Arts & Science -
Environmental Economics And Policy -
Sciences Pures
Frequently Asked Questions about Jp Fortin
What company does Jp Fortin work for?
Jp Fortin works for Nordegg Adventures
What is Jp Fortin's role at the current company?
Jp Fortin's current role is Owner and CEO.
What schools did Jp Fortin attend?
Jp Fortin attended Athabasca University, University Of Alberta, Cégep De La Gaspésie Et Des Îles.
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