PTG is an industry-leading talent management firm exclusively managing influential women of color in the Social Media Marketing & Entertainment Industries.Brand Services:Strategy BuildingWe leverage industry research and analysis to develop or refine your digital marketing strategy to successfully and authentically target consumers of color.CastingWe review your goals and KPIs and then pair you with the top recommendations from our pre-vetted, collectively… Show more PTG is an industry-leading talent management firm exclusively managing influential women of color in the Social Media Marketing & Entertainment Industries.Brand Services:Strategy BuildingWe leverage industry research and analysis to develop or refine your digital marketing strategy to successfully and authentically target consumers of color.CastingWe review your goals and KPIs and then pair you with the top recommendations from our pre-vetted, collectively managed, and widely diverse roster of talent.Project ManagementWe simplify the process, managing programs from start to finish with one point of contact and one consolidated payment.Content ProductionWe guide our Influencers to help them produce high-quality, authentic & impactful content based on audience data.Content Distribution & Media PartnershipsWe combine the impact of paid digital advertising with traditional media buy to amplify your brand story.Talent Services: Inbox & CalendarWe manage your inbox while you maintain full visibility into all opportunities – from paid collaborations, to gifting and PR events. Your calendar will be kept up-to-date in real time with all deadlines and important dates.Brand OutreachWe work side-by-side with you to create an outreach strategy and pitch that reflects your brand.Campaign ManagementWe handle all of the administrative aspects of a campaign: the negotiations, contract review, invoicing, briefing, approval process, go-live schedule, and reporting.Press ManagementWe pitch you for Speaking Engagements, Event Appearances, and Publication Features to grow your personal brand.Legal & AccountingWe coordinate all legal and accounting matters on your behalf to ensure contracts are in your best interest and that payments are made on time. Show less

Directly managed the full SaaS lifecycle for over 120 SMB (Small to Midsize Business) accounts, including but not limited to onboarding, customer success, strategy, support and upsell and churn. Interfaced with SMB verticals including but not limited to Beauty, Fashion/Apparel, Lifestyle, Fitness, Retail. Led the SMB onboarding process, acting as the primary point of contact and liaison on behalf of AspireIQ for all things pertaining to SMB clients. Managed the customer… Show more Directly managed the full SaaS lifecycle for over 120 SMB (Small to Midsize Business) accounts, including but not limited to onboarding, customer success, strategy, support and upsell and churn. Interfaced with SMB verticals including but not limited to Beauty, Fashion/Apparel, Lifestyle, Fitness, Retail. Led the SMB onboarding process, acting as the primary point of contact and liaison on behalf of AspireIQ for all things pertaining to SMB clients. Managed the customer success objectives for each SMB client newly boarding the AspireIQ Influencer Marketing Platform to ensure that each client was equipped with the technical information to become experts at navigating the customer-facing side of the platform.Owned the SMB digital marketing and sales strategy process, acting as the lead strategist to understand each SMB's business objectives, goals, and other key performance indicators to create customized recommendations that increase their ROI.Provided first-stop technical/trouble shooting support to all SMB and enterprise clients as well as the internal AspireIQ departments for platform malfunctions, errors, and other technical issues. Engaged SMB clients to upgrade their SLA and deterred efforts to churn from the platform by understanding the misalignment and resetting/reworking goals and expectations. Show less

Executed competitive social media marketing strategies for world-renowned brands, including Morphe Brushes, Torrid, and Paul Mitchell.Provided SaaS client success through all steps of the account lifecycle.Conducted extensive analysis and supporting key elements of campaign management to certify win-win outcomes, streamlined client communication, and effective asset management.Liaised customers by creating reports and sharing insights with internal teams.

Led team of three to execute digital marketing strategies for an affordable luxury housing startup.Evaluated competitor market data to pinpoint opportunities to improve CE/CSDrafted copy for various company advertising efforts, including email marketing, website landing page, and social media posts.

Functioned as the day-to-day point of contact for over 100 client accounts for a health administration company.Fostered close working relationships with industry contacts to achieve quarterly goalsDocumented comms processes, strategy, and measured ROIUtilized a variety of data management systems to research, modify, and document stakeholder information and interactions.

Co-lecturer, Human Relationships Psychology CourseFunctioned as a liaison between the professor and approximately 70 students to advance student preparedness and success. Identified feedback + insights to the professor to help develop more effective teaching methods and lecture plans