Samantha F.

Samantha F. Email and Phone Number

Strategic partnerships and go-to-market leader ► Driving revenue growth & customer success through strategic partner development @ Fujitsu
Samantha F.'s Location
San Francisco Bay Area, United States, United States
Samantha F.'s Contact Details

Samantha F. personal email

n/a

Samantha F. phone numbers

About Samantha F.

Partnerships enable companies to reach new markets, accelerate innovation and achieve competitive advantages. I’m passionate about creating and reinvigorating partner ecosystems focused on customer outcomes to drive business growth. On reviewing my profile you will see I have deep experience working in complex, ambiguous and competitive scenarios; delivering partnership strategy, vision and execution resulting in meaningful sales growth, business outcomes and/or acquisition. My style is collaborative working with executive leadership and key stakeholders to define a partnership and go-to-market strategy that delivers the right partner ecosystem aligned with business objectives.My specialties include:Customer focus ► a deep understanding of customer strategy, vision and pain is crucial when defining partner strategy and prioritization goals.Opportunity identification ► engage customers, partners and stakeholders to define market opportunity, unique value proposition and formulate the highest probable partnership opportunity to deliver customer benefit and mutual partner value.Partner development ► initiate and cultivate partnerships resulting in multi-year, multi-million-dollar agreements driving meaningful revenue impact or acquisition.Agreements ► define, negotiate and deliver complex partner, OEM and resale agreements.Building teams ► assemble multi-discipline teams both direct and virtual. Provide inspiration with strong direction, enabling individual ownership and accountability resulting in heightened collaboration and transparency.Execute plans ► deliver clear, concise results-oriented plans. Obtaining executive sponsorship from all parties throughout the process to enable successful outcomes.Deliver results ► show tangible customer value and benefit; along with revenue and strategic value to the company.

Samantha F.'s Current Company Details
Fujitsu

Fujitsu

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Strategic partnerships and go-to-market leader ► Driving revenue growth & customer success through strategic partner development
Samantha F. Work Experience Details
  • Fujitsu
    Head Of Strategic Alliances, Americas
    Fujitsu Apr 2024 - Present
    Jp
  • Cloud Software Group
    Managing Director, Global Gtm & Business Development
    Cloud Software Group 2021 - Apr 2024
    Fort Lauderdale, Fl, Us
    Created and executed global Citrix business unit GTM strategy with AWS partnership. Role expanded to encompass all business units to ensure stability and consistency of partnership across Cloud Software Group and included leading Cloud Software Group’s participation in Vista Private Equity’s OneVista program with Amazon.Select accomplishments:• Delivered proactive co-sell programs and mitigated compete scenarios with improved messaging focused on customer outcomes and value, increasing co-sell pipeline >200% in 1st year of engagement.• Aligned internal stakeholders and led virtual team encompassing product, marketing, operations, and regional teams to expand impact, adding Citrix DaaS solution in AWS Marketplace and driving >$XXM ACV in Marketplace business in first 12 months.• Negotiated improved marketplace fee structure for all Cloud Software Group business units, delivering savings.
  • Citrix
    Sr. Director, Business Development - Isvs
    Citrix 2019 - 2021
    Fort Lauderdale, Fl, Us
    Directed team to enable ISV partner integration and interoperability with Citrix Workspace; later expanded to include full Citrix portfolio and GTM priority.Delivered partnerships and agreements with Atlassian, Salesforce, SAP, ServiceNow and Workday, enabling integration and interoperability with Citrix Workspace, and support launch of new intelligent microapp functionality.
  • Citrix
    Senior Director, Business & Market Development
    Citrix 2017 - 2019
    Fort Lauderdale, Fl, Us
    Championed change to prove agile partnering, focused on incubation, and innovation could deliver net new revenue, with minimal engineering requirements. Launched 2 projects, delivering results <6 months and established new team to expand scale.
  • Unidesk (Acquired By Citrix, January 2017)
    Vp Channel & Business Development
    Unidesk (Acquired By Citrix, January 2017) 2014 - 2017
    Marlborough, Massachusetts, Us
    Led strategic partnership strategy and GTM to deliver business resilience and create new pipeline opportunities. Expanded to include channel partner ecosystem programs and recruiting to invigorate sales.
  • Citrix Systems
    Sr. Director, Market Development - Client Virtualization
    Citrix Systems 2012 - 2014
    Fort Lauderdale, Fl, Us
    Focused on a product developed for the US public sector market. Engaged the customer and key development partners to evangelize the solution both, internally and externally; enabled sales team engagement by assigning a technical product evangelist/architect; developed and delivered clear consistent go-to-market strategy and solution vision. This resulted in pipeline increase for this product in just one vertical from $7M to $19M in less than 12 months, and execution of a resale agreement for the solution with Dell.
  • Citrix Systems
    Sr. Director, Strategic Alliances & Business Development
    Citrix Systems 2010 - 2012
    Fort Lauderdale, Fl, Us
    Built the business case and strategy, including plans to address areas of competition and concern, to remove barriers and to enable sales engagement plans to proactively resolve conflict. Recruited executive sponsorship within Citrix and Cisco, drove framework development, and led the negotiation team. Concurrently, built a global virtual team from two to 35+ people to grow technical and go-to-market engagement.

Samantha F. Skills

Business Alliances Go To Market Strategy Virtualization Cloud Computing Partner Management Saas Enterprise Software Strategic Partnerships Sales Enablement Citrix Strategic Alliances Solution Selling Business Development Vdi Channel Partners Professional Services Sales Process Data Center Software As A Service Complex Sales Product Marketing Integration Demand Generation Product Management Salesforce.com Storage Isv Pre Sales Managed Services Software Industry Global Alliances Cisco Technologies Storage Virtualization Multi Channel Marketing Partner Programs Program Management Channel Sales Enterprise Storage Xen Channel Strategy Lead Generation Unified Communications Paas Enterprise Architecture Solutions Marketing Mobile Devices Marketing Automation Service Providers Cross Functional Team Leadership

Samantha F. Education Details

  • The College, Bournemouth & Poole
    The College, Bournemouth & Poole
    Management - Sales & Marketing

Frequently Asked Questions about Samantha F.

What company does Samantha F. work for?

Samantha F. works for Fujitsu

What is Samantha F.'s role at the current company?

Samantha F.'s current role is Strategic partnerships and go-to-market leader ► Driving revenue growth & customer success through strategic partner development.

What is Samantha F.'s email address?

Samantha F.'s email address is in****@****you.com

What is Samantha F.'s direct phone number?

Samantha F.'s direct phone number is (678)-627*****

What schools did Samantha F. attend?

Samantha F. attended The College, Bournemouth & Poole.

What skills is Samantha F. known for?

Samantha F. has skills like Business Alliances, Go To Market Strategy, Virtualization, Cloud Computing, Partner Management, Saas, Enterprise Software, Strategic Partnerships, Sales Enablement, Citrix, Strategic Alliances, Solution Selling.

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