Experienced in driving global business strategies and enhancing team competency. I specialize in helping companies in the Life Sciences, Biotechnology, Financial Services, and SaaS health tech industries achieve their growth objectives.With a proven track record of working with startups to multinational corporations, I excel at developing clear value propositions, identifying customer insights, and utilizing digital marketing techniques for brand building and market positioning. My strategic mindset and collaborative approach have resulted in long-term growth and measurable results for companies.Services offered:➙Strategic Marketing Leadership➙Business and Marketing Strategy Development and Execution➙Product Management and GTM Expertise➙Customer Insights and Value Proposition Development➙Market Positioning and Brand Building➙Digital Channel Strategy Development➙Advanced Presentation and Storytelling Expertise➙Builder of Internal Marketing Capacity and SkillsTarget Roles and Companies:➙Organizations in the Life Sciences, HealthCare, and Biotechnology industries➙Companies seeking strategies for growth, talent development, and coaching➙Roles include Marketing and Brand VP, Consultant, Fractional CMO - Both In-House and contract opportunities.

Engaged to lead the development and execution of the US Go-to-Market strategy for HawkCell, to enhance brand visibility and drive lead generation.➙Identified strategic partnerships and growth opportunities to maximize revenue streams.➙Directed business development initiatives to boost profitability and market presence.➙Crafted and implemented comprehensive marketing and sales strategies, including product roadmaps, sales enablement tools, and pricing models.➙Delivered pipeline in ~$2M in annual recurring revenue through effective tradeshow strategies.➙Recruited key talent to expand global sales operations and network.

Engaged as a consultant to craft a new global value proposition, strategize for the largest regional trade show, and gather crucial market insights and customer feedback to inform a robust go-to-market plan.

Selected to design and lead product marketing organization and drive expansion to a growth-centric business. Managed a $38M operating budget.➙Instituted analytical discipline resulting in data-driven decision-making across business segments and generated key business insights and more accurate forecasts and budgets. ➙Led complete product management and commercial marketing, including product life cycle, strategy development, end-to-end customer experience, and insight generation across service portfolios. ➙Executed a clear marketing strategy, new business operations, and a product development framework, providing product roadmaps, sales enablement tools, pricing strategies, and new digital channels. ➙Leveraged market research and developed new business strategy forecasted to generate 15% in annual CAGR.➙Revamped an existing brand, leading to 35% growth in a stagnant category by leveraging findings from customer research. ➙Bolstered use of existing products by 45% by establishing new product development initiatives. ➙Increased leads, website impressions, and LinkedIn connections by 30% through innovative digital marketing strategies.➙Designed and built a multi-functional product marketing organization and mentored and accelerated the success of team members resulting in three promotions in 12 months.

Empowered to handle the revitalization and transformation of the Commercial Learning and Development organization for the Companion Animal Group (CAG), representing 85%+ of company revenue. ➙Expertly managed an $8M North American training and events budget. ➙Established and implemented customer engagement strategies, virtual learning, and live experiences; increased revenue by 53% and engagement by 40%. ➙Led the evaluation and Implementation of new learning management systems (LMS) and learning technologies.➙Developed and orchestrated delivery of comprehensive internal and external audience education content and curriculum including webinars, live meetings, seminars, certifications, and e-learning.➙Expertly conceptualized strategies for national and regional tradeshows with engaging content to drive business growth and ensure seamless execution. ➙Spearheaded onboarding of sales professionals to generate over 70% growth in sales force expansion in six months by aiding the institution of a go-direct market strategy.➙Accelerated revenue by 25% on key objectives by creating sales training models with multi-mode delivery, first-ever live certification process; and personalized training by role type.➙Enhanced team by 40% by designing and constructing a new multi-functional commercial learning organization (40+ people) and mentored and accelerated the success of team members resulting in six promotions in 24 months.

Selected to lead North American Sales Training Organization to support professional development. Led organization through the rollout of training for Salesforce and territory management approach, that supported new go-direct strategy for North American sales organization. Responsible for creating overall training strategy and implementation of sales content, two annual live sale meetings (600+ attendees), virtual learning content, and national trade shows. Participated in the CAG IDEXX Diagnostic Advantage PMO and led sales training implementation and curriculum development by directing strategic sales efforts and core team. Developed KPIs to measure the completion and effectiveness of training content. Responsible for the development and implementation of annual Presidents Club trip and additional achievement incentives. Led a team of 20+ team members deploying learning experiences that delivered world-class satisfaction ratings, including receiving the first-ever 100% satisfaction rating.

Chosen to streamline and evolve program design across business lines for a centralized commercial marketing organization for the Companion Animal Group (CAG), representing 85%+ of company revenue. ➙Spearheaded more than 70% of all new business to support the organization’s products and services via ownership of design, development, and deployment of customer acquisition strategies.➙Built go-to-market program strategy to drive reoccurring revenue and increased customer YoY value by 15%. ➙Grew capital placements by 10% by supporting mixed sales models and launching an agency distribution framework, including contract negotiations.➙Amplified sales team engagement by 50% by creating a quarterly kickoff meeting cadence for an NA sales organization.➙Led strategic planning and drove commercial alignment across lines of business and the customer-facing organization. ➙Supervised, motivated, and developed a team of eight highly competent professionals.

Responsible for the development and deployment quarterly and annual commercial activities for In-house veterinary analyzers and supporting consumables, including development of sales compensation plan. Drove commercialization and launch of next generation LaserCyte Dx Hematology analyzer, which included new naming convention, analyzer skin redesign, customer financial programs and upgrade options. Led cross-functional team responsible for strategic planning activities to ensure the planning process was effective and efficient, delivered plans that assisted IDEXX in reaching its long-term objectives. Managed day-to-day activities to ensure successful launch of quarterly sales and marketing initiatives and provided leadership for the commercial marketing organization, including development of KPIs that measured effectiveness of customer incentive programs and progress tracking against quarterly sales goals.

Developed and managed overall product management and commercial marketing strategies for product line. Prepared and executed worldwide launch plans for new products and software, that including multiple equipment launches of Computed and Digital Radiography systems. Further defined brand identity through the development and implementation of equipment and software naming conventions and packaging that aligned with company brand guidelines. Directed brand management, PR, corporate positioning, advertising, sales enablement tools, and tradeshow marketing.

Selected to understand and quantify market opportunities and customer needs. Developed strategy and tactics to deliver revenue growth for Digital Imaging in Europe (Germany, France, UK, Benelux and Nordic Regions). Created market summaries for each country to ensure adequate market and product understanding to maximize marketing and pricing efforts, as well as the delivery of a long-term success strategy. Managed a $675k budget and 3-member team remotely.

Full product management responsibilities, including product life cycle management for hardware and software. Implemented sales enablement tools and programs resulting in a consistent 40% increase in quarterly sales along with an increase in sales leads by 50%. Led cross-functional team through redesign of PACS software, including development of practice management system module and medical record connection leveraging the use of customer research, usability and beta testing cycles. Drove complete brand refresh of hardware and software product line – including product positioning, sales enablement tools, and website. Defined end-to-end customer experience and evolved bare bones installation process to include two-day onsite training and complete library of equipment and software customer training resources.

Responsible for day-to-day restaurant management.Additional Responsibilities:• Implemented new POS system• Created and implemented additional food items to menu• Implemented re-pricing of all food items and updated menu• Responsible for accounts payable/receivable• Responsible for advertising/sponsorships• Responsible for employee management/scheduling

Developed and implemented strategic marketing plan. Analyzed and researched changes in internal and external environment to best serve the objectives of the organization and adjusted plan accordingly. Developed and implemented new brand for the organization, which included new logo design, new marketing collateral, new firm website and new building signage.Additional Responsibilities:• Coordinated sponsorships to ensure consistent brand awareness• Supported firm recruiting efforts• Managed marketing budget (calculated ROI)• Created and distributed firm news releases and identified opportunities for editorials• Coordinated booth and exhibit campaign and special promotional events• Identified and monitored competitors/market analysis• Developed, implemented and managed firm advertising and direct mail strategy• Developed client database and created firm proposals• Coordinated and presented for annual firm meetings