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Fouxx.com is an online shop, that introduces to the American market a selection of designer products and artistic creations originating from the Mystic Oriental Arab World. Fouxx.com offers an entry point for Middle Eastern designers to extend their footprint in the USA by showcasing their creations and sharing their story.

High end brands: Patek Philippe, Rolex, Audemars Piguet, Chopard, Hublot, Richard Mille, Corum, Bovet and others including very niche brands. Fashion brands: Gc, Guess, Victorinox, Movado, Bomberg, Emporio Armani, MomoDesign etc.Develop marketing plans and strategies for High end and Fashion brands. • Articulate product and service offerings, key benefits and messages for use by sales and marketing• Work with Consulting and Sales to identify client success stories and work with marketing to create appropriate case studies and collateral• Create compelling marketing campaigns for client acquisition programs across multiple channels; Create content for corporate marketing collateral, website/blog/social media, and other initiatives• Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures• Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership• Understand the brands’ offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership.• Conduct marketing surveys on current and new service concepts• Planning, designing and producing events while managing all projectdelivery elements within time limits, and ensuring maximum coverage • Proposing ideas to improve provided services and event quality• Organizing facilities and manage all event’s details and proactivelyhandling any arising issues and troubleshoot any emerging problemson the event day• Specifying staff requirements and coordinate their activities• Cooperating with marketing and PR to promote and publicize event• Conducting pre- and post – event evaluations and report on outcomes • Providing accurate feedback and periodic reports to stakeholders• Building and maintaining relationships with the media.

• Identified strategies and developmental plans for Kuwait store and for the integration of the Lebanese market ensuring that these programs meet the organizational goals and objectives• Participated in the creation of new collections and put in place strategies for marketing them• Organized and prepared the participation at the Inshape beauty fair.• Identified strategies and tactics for joint ventures, cross-promotion andimport/export business development opportunities

Brands: Givenchy, Krisvanassche, Marc Jacobs, and StefanobiConducted sales analysis, statistics, and preparation of future collections’plans & Prepared salons and showrooms in Paris and Milan.