Creative Director
Current
Fou Muzi Studio
New York City
- Established and cultivated the leading Chinese influencer personal brand, "Fou Muzi," across various social media platforms.- Grew the global audience to 67k followers within 3 years, focusing on the 25-35 age group, primarily comprising women from the United States, France, Shanghai, Hong Kong, and Japan.- Crafted an authentic personal brand and content strategy by conducting thorough content research, implementing visual branding strategies, and producing content on Instagram with monthly metrics of 700k impressions and 13,000 accounts reached, as well as on YouTube with a cumulative 200k views.- Cultivated enduring partnerships with premier local influencer agencies, including Obviously, AMP3 PR, Fohr, and Village Marketing.- Collaborated as a brand ambassador with prominent beauty, lifestyle, and fashion brands such as Guerlain, Lancome, YSL, Sulwhasoo, and Anna Sui.