Creator of the groundbreaking book THE FOUR MARKS OF ALL SUCCESSFUL PRODUCTS, entrepreneur John Barger employs his personal technical expertise to ensure that your next product or service has all Four Marks and that your ad copy for it effectively advertises each and every one of those Marks.

With $1,000 and a borrowed electric typewriter, and no experience in editing, typesetting, advertising, marketing, or the dozen or so other skills needed to succeed in publishing, I founded --- literally at our kitchen table --- Sophia Institute Press in 1983. In my subsequent three decades as Publisher, Sophia published over 400 titles and sold more than 3 million copies of them.At various times over the years, I performed every single task in the company, from answering the phone to designing jackets and writing the copy that goes on the back of jackets. I acquired manuscripts, worked on them with authors, edited the final works line-by-line, wrote, designed, and typeset ads for them, migrated the company from paper catalogs to an all-internet company, created and pioneered eblasts to millions of on-line customers, managed personnel, worked with accountants and printers, and did just about anything else that needs to be done in this very complicated business.

Taught metaphysics, ethics, bioethics, and aesthetics.