Fouzia Sultana Malim Email and Phone Number
Los Angeles, CA, US
Fouzia Sultana Malim's Location
Los Angeles, California, United States, United States
Fouzia Sultana Malim's Contact Details
Fouzia Sultana Malim work email
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Fouzia Sultana Malim personal email
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About Fouzia Sultana Malim
> I am Fouzia Sultana Malim (FSM), a proven Strategist, a Digital Champion. Marquis Who's Who Honored Listee 😇> Program Director | Virtusa CX Offerings Global Central Team. Being part of Virtusa, providing PreSales support, collaborating with SMEs to build sellable solutions, solving real world challenges with cutting edge technologies.> Founder | President | Board member of BSMe2e Services Corporation (USA). The BSMe2e.com is a futuristic all-in-one global marketplace, an idea under patent, a platform as a service, demonstrating the power of oneness.> During my 20+ Yrs professional exp, I have played key Leadership roles, managed Large Scale Global Programs, set up a Digital Services Hub & Center of Excellence, a Global Analytics Factory. > Delivered complex Global sites & Mobile APPs, decommissioned age-old applications, executed data vision, transformed Offline stores to E2E Digital, participated in research PoVs...> In my 10Yrs exp at Cognizant, I worked across the USA, UK & India regions and contributed towards revenue growth, help win 25+ new logos, and worked on 100s of proposals. > Managed gigantic scale $5M Client portfolio with a 60+ team members, managed delivery of Marathon 25000 Jira stories project, managed UK/EU digital projects portfolio, provided a futuristic analytics & advertisement solutions, mitigated data leakages. > For 150yr old top-notch UK banking client, provided unanimous solution on decommissioning age-old system which the business was trying to retire for 15Yrs. > I evaluated partner solutions, coached Data Scientists & ELTs> Across my experience at DELL, AOL, TESCO, delivered 10+ high impact brand reviews, automated processes, evaluated products landscape, devised competitive advantage strategies.> Won 26+ awards, received recognition from CEOs. I have hands-on experience across 40+ tools, I have stepped into unknown areas and exhibited significant results. > I have Solo traveled around 65+ countries (including Greenland, Ny Alesund 79o North Pole). I have performed adventurous air/water/land sports. > I achieved Entrepreneurship certification from Massachusetts Institute of Technology, edX; and an executive PG in Business Mgmt from Top B School XLRI, Jamshedpur and an IT engineer, a Gold medalist> Actively engaged in women empowerment initiatives like ‘Finding Your Passion!’ to motivate top performing women. I got selected as top speaker - Global Leadership Development Trusted advisors' program. > Managing KPIs - Growth (Mind & Revenue Share), reusable assets, and make a difference.
Fouzia Sultana Malim's Current Company Details
Virtusa
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Director - CX Offerings Lead | Practice Commercial Leadership
Los Angeles, CA, US
- Website:
- virtusa.com
- Employees:
- 17326
Fouzia Sultana Malim Work Experience Details
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Director - Cx Offerings Lead | Practice Commercial LeadershipVirtusaLos Angeles, Ca, Us
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Founder | President-Ceo | Board Of Director @Bsme2EBsme2E Sep 2021 - PresentFounder | President-CEO-GM | Board of Director @BSMe2e Services Corporation (USA). The BSMe2e.com is a new age digital marketplace, an idea under patent, a platform as a service, launched globally to demonstrate the power of oneness, power of togetherness. Explore, Engage and Enjoy the new age commerce platforms https://www.bsme2e.com & social channels (BSMe2e Services Corporation).We deeply care about what we do and we’re constantly trying to learn to make this a better place for everyone. Our brand is all about Power of oneness from ‘earth to eternity’. Do not limit yourself. Go as far as your mind lets you go. You can achieve what you believe. Our essence is not tied to any specific products or categories. Find out your strength and let the world know about it. All we want you is to be transparent, honest, and comply with all the rules and regulations of our platform. At BSMe2e, we want to bring together individuals and groups from all spheres of life without any discrimination while also empowering them for professional growth and high level of satisfaction. Our motto is to help you establish a connection with everything in existence on every level, showcase the power of togetherness, power of oneness, as humanity & nature have entered the new age. -
Director - Digital Marketing TechnologyVirtusa Jun 2022 - PresentChennai, Tamil Nadu > Chennai, InProgram Director | Customer Experience Offerings Leadership | Global Central TeamClient-facing Solution and Pre-Sales Leader specializing in Customer Experience Management, Digital Marketing Technologies, Digital Analytics, Customer Data Platforms (CDPs). Focused on driving transformation in the Martech space.Key Responsibilities:> Business Development and Pre-Sales support, collaborating with CPs and Tech Sales, and help achieve Sales KRAs.> Provide thought leadership in strategy, competitive offerings, and solutions across SBUs.> Support Adobe Suite, Sitecore, other CX platforms, personalization, and Gen AI-related RFPs and client proposals> co-development of Gen AI Chatbot along with Marketing Comms team, utilizing Yext knowledge graph, Adobe Stack, AEM taxonomy, AWS Lex, ChatGPT APIs, and third-party integrations.> Develop go-to-market strategies and secured POC from top tier platinum client for marketing automation with Gen AI and Python.> Lead the Core initiative on Winning Tales Storylines project, to Create compelling storylines for proposal responses across Digital Offerings.Collaboration:> Partner with Alliances teams (Adobe, Sitecore, CX platforms) for go-to-market strategies and sales enablement.> Coordinate related to marketing events and communications with Marketing Comms team.> Engage with Legal for necessary agreements (NDAs/Partner Service Agreements/Teaming agreements/Reseller agreements/M&A)Key Program Deliveries:> Leading the JPMC CCB program for a modernized website hosting CEO communications.> Lead global marketing campaigns for Cisco, stabilizing a large-scale marketing centralization initiative.> Managing multiple priorities and ensuring quality deliverables, program governance.Awards & Honors:> Recognized by SVP & VP at Adobe Summit '23 for client rapport and 4 RFPs order bookings.> The JPMC platinum account project team, received Team award for core project delivery. -
Sr. Manager - Digital Analytics Personalization Cdp Lead | Cognizant | Global SolutionsCognizant May 2019 - May 2022Teaneck, New Jersey, UsCognizant | Global Solutions | America Digital Analytics Competency Lead:> Leading the North America Digital Analytics Personalization & CDP competency> Key roles & responsibilities include Practice Development, Team & Operational Excellence, Solutions Offerings & Thought Leadership. > Contributing in deals, developing solutions, standardized pricing strategy> Managing escalated projects, Interviewing & fulfilling critical roles> Chosen as one of the vibrant, charismatic leader to share my life experiences on the topics like ‘Finding Your Passion during the Covid19 Pandemic!’ to motivate top performing women> Conducted Master Classes on Personalization at Scale, a Factory model> Selected as top speaker - Global Leadership Development Trusted advisors' program> Actively engaged in women empowerment initiatives> Reviews partner future vision, and evaluates partner solutions> Managing KPIs (Mind & Revenue Share), reusable solution offerings & upskill resources. Client Projects: > Top-tier Financial Services client, managing Super Large-Scale Modernization Program. > For healthcare client, managed a gigantic scale US CDP/MDM $5M portfolio, a resource stack of 60+ members comprising of DEV, OPs, Data Stewardship. > Top-tier Travel & Hospitality Client, delivered edge use-cases and uber challenging requirements like APPs Coexistence, <1% unspecified error rate, <2% delta on Digital vs. Transactional orders, revenue metrics. Received Gold Award for the entire team. > For largest toy brand, globalized Analytics factory set-up across ecommerce vs. content vs. non-ecommerce sites. Seamlessly integrated numerous systems and achieved edge use cases on product & article recommendations thereby generating uplift of in sales. Showcased best-in-class usage of Adobe Suite of products.> For Largest Telecom client, designed & executed ideas for Research PoV. Provided best-in-class personalization & optimization strategies, generating uplift in prospects conversion. -
Sa To Sm | Cognizant Digital Business | Artificial Intelligence And Analytics | UkCognizant Jul 2014 - Apr 2019Teaneck, New Jersey, UsSr. Manager CDB - UK | Oct17 - Apr19Manager Analytics – UK | Jul15 - Sep17Sr. Associate - UK | Jul14 - Jun15Cognizant AIA Practice:> Providing meaningful contribution to Digital Team Vision, Strategy & Key initiatives> Ensuring Financial, Delivery, Team, Ops excellence> Help won 22+ new logos, contributed in 100s of RFP/Proposals/Presentations, Expand Digital footprint. Providing E2E Digital solutions for key fortune 500 clientsAllergan Client – UK | Nov17 - Apr19: > Digital projects UK/EU Delivery Lead > Digital Services Factory/COE set-up> Managed international projects> Launched 9 complex global sites, delivered quality o/p, lead to 60+ markets pipeline> Compliance - GDPR + SEO+ Analytics + Accessibility+... > AS IS study vs. suggested TO BE roadmap Barclays UK: Jan16 - Nov17: > Strategic projects on Mortgages. > Provided robust solution on Decommissioning legacy core apps which business is been trying to decommission for 15Yrs. Liaised with ~70+ SMEs, ~30 teams, 15+ core systems. May15 - Dec15: > Secured Transformation Project. Worked on fixing 8 FCA audit findings > Identified gaps, optimized/ redesigned core legacy digital processes> Streamlined IVA & Bankruptcy E2E process. Created new Customer Case Escalations Review processLocal World – UK | Jun14 – Mar15: > Digital transformation R&D Project> Owned E2E Data plan, Built robust Analytics/AD/DMP solutions> Designed Analytics/AD roadmap, built KPIs framework; coordinated with internal/external stakeholders to achieve Data plan vision> Proved Digital content consumption/wastage rate could be measured > Built a futuristic AD Solution; Designed smart AD layout to serve any AD display with ease > Cleansed digital data leakage issues
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Sr. Associate - Projects (Analytics Strategy, Solutions & Business Development)Cognizant Feb 2014 - Jul 2014Teaneck, New Jersey, UsMetlife Insurance Australia Client : User Journey Analysis and Google Analytics implementation> Gathered business requirement, created BRD, TRDs > Captured digital data to understand user flow> Proposed the usage of free Google Tag Management Solution> Suggested Site Personalization and Optimization areas> Configured the Goal funnel reporting in GA, validated the digital data for accuracy and alignment with internal systemsCognizant Analytics Practice:> Worked on current & futuristic Analytics setup, encompassing Online, Offline (Strategic Partners, 3rd party data), Social data > Designed & executed ideas for futuristic Innovation Lab> Coordinated with Leadership team, Consulting teams, Strategy teams, Business Analysts/Consultants, Account teams, Higher Management to drive Analytics
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Sr. Associate - Projects (Analytics Solutions & Management Consulting)Cognizant Oct 2012 - Jan 2014Teaneck, New Jersey, UsUS Bank - Client: Adobe Solutions implementation> Managed the Adobe Analytics, Test & Target and Insight (Workbench) offshore delivery teams> Provided Analytics Solutions, Management Consulting, Business Development, Process Improvement, Tools Implementation & adoption thereby adding value to the clientAdobe Insight track:> Designed Data Architecture and Data Model> Reviewed Adobe Insight various production profiles, highlighted the proportion of used/un-used dimensions, data storage growth which led to the initiation of Profile Optimization project> Highlighted the difference in KPI numbers from profiles which led to the deeper understanding of Visitor Split issue in Adobe Insight tool & creation of Slim Profiles to address business requirements and to minimize data variance> Build Adobe Insight community Adobe Test & Target track:> Build the capability to capture visitor profiles> Serving relevant content to Users: Performing A/B and Multivariate testing> Segmented & Target the visitors based on Visitor Profiles, Visitor behaviour> Conversion optimization: Upsell & Cross sell models usage to optimize Testing & Targeting Adobe Analytics track:> Smart & innovative ways to capture data> Data integration between Adobe Test & Target, Adobe Insight and various sources Cognizant Analytics Practice:> Managed a team of 12 people spread across multiple Analytics projects> Billability, revenue analysis to account team & management> Process Improvement, Project Process Audits & fixed the observations raised by the audit team > Ensured the team adheres to the business & project processes> Tracker of all the achievements, concerns received from individual & by the teams which helped in managing Individual Awards, promotions & movements> Prepared project review packs, Business proposals & presented it to internal management & ClientAwards & Honors:> ASP Oscars - Best New Entrant of the Quarter (Q4 2012)
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Lead Analyst - Dotcom InsightTesco May 2011 - Oct 2012Welwyn Garden City, Hertfordshire, GbWorked as Lead Analyst (Grocery Process Lead) at Dotcom Insight team of Business Services in Tesco HSC Pvt Ltd.> Managed the Grocery Analysis Insight Team> Delivered 10+ high impact Financial, Operational & Marketing Initiatives reviews> Built strong working relationships across levels & across various Marketing & Operational teams > Demonstrating high standards, high quality, team work, excellent time, expectations & stakeholder management> Measured the performance of marketing campaign & suggested repeating it in challenging times to the segmented customers; delivers 4.5% of weeks trade whenever repeated & shown a positive shift in customers behavior> Arrived at a new way of classifying regions. Led introduction of price saving messages and lower service charge for the customers in poor performing areas > Extensive experience with integrating and analyzing large operational, transactional, marketing & web data> Expertise in measuring Marketing Campaigns performance, calculating the ROI & cost benefit ratio> Usage of Omniture site catalyst reporting, segment builder, DW extract & transactional data to understand new vs. existing customers time taken to complete a shop, search term conversion, conversion to delivery page, website upgrades & outages, issues with delivery slot booking at stores due to new scheduling system launch, etc> Measuring impact on Grocery Trade Performance through various reports & adhocs on New Initiatives, Coupon Marketing, Promotions, Seasonality, School Holidays, Weather, Inflation, Catchment area, Regional performance, Competition, etc > Measuring the health of customer base> Profiling customer base on Lifestage, Lifegroup, Income Bands, Ethnicity, Mosaic, Loyalty, etcAwards & Honors:> ‘Best Team award’ by Tesco Dotcom CEO, UK for outstanding contribution in the year FY11-12> 'Team of the quarter award’ by Tesco HSC CEO for delivering actionable Insights in Q2 2011 -
Senior AnalystTesco May 2009 - May 2011Welwyn Garden City, Hertfordshire, GbFouzia has played Senior Analyst at Tesco.com Grocery Operations business, helping the management to get deeper insights and act upon it thereby contributing to the Operations, Customer & People quadrants of the Tesco steering wheel.> Worked on various Grocery business challenges and delivered actionable Insights> Business Visit to Tesco Stores Ltd, Welwyn Garden City, UK in Aug’10 – Sep’10> Expertise in measuring Marketing Campaign Performance & calculating the Incremental Benefit> Integrating customer research survey responses with transactional data to analyze customer satisfaction across various parameters and to understand the customers perception vs. reality> Reporting & Analyzing weekly, quaterly health of the Grocery Business, Sales, Orders, Basket Size & Customer KPIsAwards & Honors:> ‘On the Spot’ award by manager for handling Grocery Business during deep resource crunch in Q4 2010> ‘Extra Miler award’ by Tesco Business Services Director for Individual excellence in Q1 2010> 'Tesco Value award' by peer on handling the Grocery Trade reporting process
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Analyst (Business & Competitive)Aol Jul 2008 - Mar 2009New York, Ny, UsWorked as an Analyst (Business & Competitive) at Research Analytics team of Business Intelligence department in AOL Online India Pvt Ltd. > Evaluated AOL products competitive landscape and devised competitive advantage strategies > Worked with diverse teams to provide Online Products market insights to senior management> Provided product Deep Dive Analysis to guide strategy though Insights into Distribution, Adoption, Engagement & Monetization; Worked on optimizing current approach & driving new value proposition> Strategized AOL toolbar; Expected result is to gain potential top line benefit of $50M/annum > Gave innovative ideas on Simplifying AOL Client Registration process, reducing from ~27 clicks to ~3 clicks Awards & Honors:> ‘Star Performing team award’ by AOL MD for business impact projects worked in Q1’09> ‘On the Spot’ award by manager for the effort & ideas given in Toolbar & Client Deep Dive Analysis -
Analytics SpecialistDell Nov 2006 - Jul 2008Round Rock, Texas, UsWorked as an ‘Analytics Specialist’ (MIS Reporting & Data Analyst) in 'Financial Services Analytics' Segment of ‘Dell International Services India Private Limited (DIS)’.> Woked on Consumer, Risk (Collections & Asset Management) and Online (Consumer and SMB) segments MIS reporting & analytics projects utilizing SQL Server and DTS, Analysis Services, Advanced Excel and Business Objects> Ensuring robust quality levels on reporting, requirement understanding & re-scoping> Ensuring strong process documentation> Completely Automated 12 Reporting processes in 3 quarters thus saving 30+ man production hours> Built Reporting Tracker Design; Involved in building the Production Reporting backup setup; Member of Career Development Taskforce; CAW on behalf of mgr are few additional responsibilitiesAwards & Honors:> ‘Striker @ Dell’ award by DIS India MD for outstanding functional Excellence> ‘On the Spot’ award by Manager for simplifying DELL Home Sales & Transactional Reports> ‘Retro Dhamaka- Best Dressed Lady’ in Q4’08 All Hands Meeting> ‘Most popular Women’ award voted by DELL Analytics team -
Systems Analyst/ProgrammerDell Aug 2005 - Nov 2006Round Rock, Texas, UsDeputed at ‘Dell International Services India Private Limited (DIS)’ as ‘Inter Pro’ employee with designation: ‘System Analyst’/Programmer in HR Information Management Systems.> Worked on the phases of SDLC: Requirements Gathering, DB Designing, Coding, Testing, Maintenance, Report generation, Tracking & Trained peers across different locations on tools usage > Automated reports, built queries which involved multiple tables join; Increased performance of the application by reducing the execution time from 30min to less than a 1min> Production Server DB Backup, Payroll Report audit, Head Count Report are few additional responsibilities
Fouzia Sultana Malim Skills
Leadership
E Commerce
Monitization
Etl
Data Warehousing
Requirements Analysis
Campaign Performance Analysis
Sdlc
Stakeholder Management
Adobe
Digital Transformation
Digital Strategy
Trend Analysis
Thought Leadership
Data Analysis
Advanced Excel
Business Analysis
Web Analytics
Competitive Analysis
Team Management
Vendor Management
Customer Relationship Management
Digital Analytics
Customer Segmentation Strategy
Microsoft Office
Customer Insight
Analysis Services
Microsoft Excel
Strategic Leadership
Program Management
Cross Functional Team Leadership
General Data Protection Regulation
Qualitative Research
Omniture
Business Intelligence
Google Analytics
Multi Cultural Team Leadership
Management
Ms Office
Analytical Skills
Software Development Life Cycle
Quantitative Research
Project Management
Lookups
Customer Survey Analysis
Analytics
Crm
Data Mining
Analysis
Databases
Fouzia Sultana Malim Education Details
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Massachusetts Institute Of TechnologyEnterpreneurship -
Xlri JamshedpurBusiness Management
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S.K.T.R.M College Of EngineeringInformation Technology
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St.Joseph Junior CollegePhysics & Chemistry
Frequently Asked Questions about Fouzia Sultana Malim
What company does Fouzia Sultana Malim work for?
Fouzia Sultana Malim works for Virtusa
What is Fouzia Sultana Malim's role at the current company?
Fouzia Sultana Malim's current role is Director - CX Offerings Lead | Practice Commercial Leadership.
What is Fouzia Sultana Malim's email address?
Fouzia Sultana Malim's email address is fo****@****ant.com
What schools did Fouzia Sultana Malim attend?
Fouzia Sultana Malim attended Massachusetts Institute Of Technology, Xlri Jamshedpur, S.k.t.r.m College Of Engineering, St.joseph Junior College.
What skills is Fouzia Sultana Malim known for?
Fouzia Sultana Malim has skills like Leadership, E Commerce, Monitization, Etl, Data Warehousing, Requirements Analysis, Campaign Performance Analysis, Sdlc, Stakeholder Management, Adobe, Digital Transformation, Digital Strategy.
Who are Fouzia Sultana Malim's colleagues?
Fouzia Sultana Malim's colleagues are Hemalatha Rajendran, Kadali Renuka, Yogesh Satyam, Rama Rao Katta, Sivaganesh Kurra, Sasi Dharan, Rajesh Katta.
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