Forest has been working in B2C and B2B cross-industry fields for more than 17 years. Through making and executing marketing and user growth strategy, he helps businesses to achieve rapid growth. In the past four years, he focused on the development and operation of business globalization.1. Cross-industry business growth and management. The areas involved but are not limited to cross-border B2B/B2C, beauty and skin care (Estee Lauder Group), 3C electronics (Apple), Food & Beverage (Diageo), CEIBS (Education) and Biopharmaceuticals (Catalent).2. Integrated marketing. By investing in the domestic and overseas social media, search, display advertising network, combined with content marketing, customer relationship management, PR and other operations marketing strategy, he is good at improving the marketing evaluation and optimization model and deeping dive user insights. He has accumulated closed-loop business growth capabilities from brand building, customer acquisition to sales transactions.3. Global business development and operation. He has cross-border B2B/B2C experiences, including helping Alibaba.com builds brand awareness in key overseas markets in the past 4 years and develops global sellers, making the mission of "Global Buy, Global Sell" come true. The key markets include Southeast Asia, Northeast Asia, North America and Europe.4. Cross-cultural team P&L management: 12 years of experience in team with multi-cultural backgrounds management, plus P&L optimization (nearly 8 years). The maximum team size exceeds 30 people. Overseas work experience (UK and Australia) broadened his global perspective, skilled interpersonal communication (including C-level management) and cross-regional team coordination helped him to quickly integrate into a multi-cultural, multi-lingual, open and inclusive working environment and continue to create value.