Cath Fowler

Cath Fowler Email and Phone Number

Social and Digital Media Coordinator @ Axis IQ
Coffs Harbour, NSW, AU
Cath Fowler's Location
Coffs Harbour, New South Wales, Australia, Australia
About Cath Fowler

Hi, I’m Cath Fowler and I help businesses get found and look good online. Through SEO smarts and compelling copywriting, I'll help you stand out from the crowd and grow your sales. I create words that give your brand a personality and allow you to connect and build trust with your audience.The end result being content that converts into leads and sales.Why work with me?* Professional, friendly and reliable service* SEO expertise * Affordable prices * Fast turnaround timeIf you are looking for experience – you’ve found it.I’ve worked in marketing, copywriting and business development roles for more than fourteen years. Managing marketing campaigns and developing copy for small business and large corporates.I am based in Coffs Harbour but work with clients all across Australia.My industry expertise includes financial services, property, investing, education, lifestyle and travel to name just a few.My content marketing experience means I can help you with:* SEO friendly website copy* SEO website audits* Monthly SEO services* Blog writing* Email copywriting* Brochures* Direct mail* Sales scripts* Social media management#Coffsharbour #coffsbusiness #coffscoast #financialservices #copywriting #marketing

Cath Fowler's Current Company Details
Axis IQ

Axis Iq

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Social and Digital Media Coordinator
Coffs Harbour, NSW, AU
Website:
axisiq.com.au
Employees:
6
Cath Fowler Work Experience Details
  • Axis Iq
    Social And Digital Media Coordinator
    Axis Iq
    Coffs Harbour, Nsw, Au
  • The Digital Laneway
    Copywriter And Digital Marketer
    The Digital Laneway Sep 2017 - Present
    Coffs Harbour, Australia
    Struggling to find time to create relevant content to share with your audience?Want to be known as the go to local business for your industry?Need help with SEO website copy to rank organically in Google?I can help.The Digital Laneway is a Coffs Harbour based marketing and copywriting service with over 15 years of marketing experience. I work with clients all across Australia.Turning complex jargon filled topics into easy to read copy that connects and builds trust.I work with businesses of all sizes to provide affordable, reliable and timely marketing support.https://thedigitallaneway.com.au/
  • Coffs Coast Bwn
    Event Manager
    Coffs Coast Bwn Oct 2020 - Present
    Coffs Harbour, New South Wales, Australia
    Taking a step back to work on other Boards and Committees, I moved into the role of Events Manager.
  • Coffs Coast Bwn
    President
    Coffs Coast Bwn Nov 2018 - Oct 2020
    Coffs Harbour, Australia
    At BWN Coffs Coast, we are an inclusive business network who are all about supporting, promoting and showcasing our members services and products whilst helping to achieve your business goals. We believe in the power of connections and focus on working together to share knowledge, expertise and inspiration.Becoming a member today of BWN will allow you to:Tap into our inspiring network of women from diverse backgroundsImprove your skills and knowledge, and learn from our guest speakersReceive discounted tickets to our events around the Coffs CoastReignite your motivation and feel supported and connectedInclusive members only access to private social groupsFree access into our ‘Quick bites ~ Lunch and learn’ sessionsand let’s not forget, it’s a great promotional opportunity.
  • Talking Business Australia Podcast
    Co Host
    Talking Business Australia Podcast Jul 2019 - Present
    Coffs Harbour, Australia
    🎙 Be inspired by the success of rural & regional business owners in Australia on the Talking Business Australia Podcast.
  • Cape Credit Union
    Sales & Partnerships Manager
    Cape Credit Union Dec 2016 - Sep 2017
    Sydney, Australia
    Drive and lead the growth in customer numbers and products sales through developing new strategic third-party partnerships and new customer based markets and deepening existing relationships.Development of sales & marketing strategic plans; preparing and completing action plans; implementing sales and marketing initiatives Lead digital marketing initiatives including social, website and email marketing to improve conversion and lead capture.
  • Thrifty Car Rental (Div Of Nrma)
    Partnership Marketing Manager
    Thrifty Car Rental (Div Of Nrma) Jan 2015 - Dec 2016
    Complete P&L responsibility for travel partners including wholesaler/inbound tour operators, third party brokers, airlines, hotels and holiday parks, and retail travel agentsDevelop and implement yearly sales strategies for the third party and wholesale segments of the business with a focus on retention, new business and cost saving.Plan, develop, implement and optimise joint marketing calendars that drive sales results and increase brand exposure.
  • Thrifty Car Rentals (Div Of Nrma)
    Loyalty & Rewards Marketing
    Thrifty Car Rentals (Div Of Nrma) Aug 2011 - Jan 2015
    Develop strategic direction for the revamp of the customer loyalty programPrepare project plan/timeline and project management of revamped program – coordinating IT systems requirements, corporate sales communication, staff training and communication roll outDeveloped and implement eDM and trigger based communication plan to enhance utilisation and retention strategies resulting in increased repeat rentals and overall lifetime value. Open rates and click through rates currently are more than double travel industry averages.
  • St George Bank
    Senior Campaign Manager - Affluent
    St George Bank Feb 2010 - Aug 2011
    Develop and implement high value customer marketing plan with management of $1m budgetEnd-to end Campaign Management for high value customers, with a focus on retention and increasing product holdings Implement up-sell and cross-sell direct mail and telemarketing test and learn campaigns on time and within budgetConduct customer segmentation and profiling
  • Qudos Bank
    Campaign & Events Manager
    Qudos Bank Aug 2006 - Feb 2010
  • Avis Budget Group
    Marketing Coordinator
    Avis Budget Group Dec 2004 - Mar 2006
  • Avis Budget Group
    Reservations Sales Agent
    Avis Budget Group Dec 2000 - Dec 2004

Cath Fowler Skills

Marketing Strategy Campaign Management Copywriting Direct Marketing Marketing Event Management Management Stakeholder Management Digital Marketing Retention Strategies Crm Strategy Loyalty Programs Loyalty Marketing Marketing Communications Email Marketing Strategic Partnerships Partnership Marketing Cross Selling Relationship Management Relationship Building Account Management Leisure Travel Business Development Digital Copywriting Seo Copywriting Blog Marketing

Cath Fowler Education Details

  • University Of Sydney
    Economics, Marketing
  • Kate Toon
    Kate Toon
    Seo
  • Australian College Of Commerce & Management
    Australian College Of Commerce & Management
    Certificate Iii In Financial Services - Including Asic Rg146 Tier 2 Accreditation
  • Adma
    Adma
    Dm Copywriting Essentials, Digital Direct Marketing

Frequently Asked Questions about Cath Fowler

What company does Cath Fowler work for?

Cath Fowler works for Axis Iq

What is Cath Fowler's role at the current company?

Cath Fowler's current role is Social and Digital Media Coordinator.

What schools did Cath Fowler attend?

Cath Fowler attended University Of Sydney, Kate Toon, Australian College Of Commerce & Management, Adma.

What skills is Cath Fowler known for?

Cath Fowler has skills like Marketing Strategy, Campaign Management, Copywriting, Direct Marketing, Marketing, Event Management, Management, Stakeholder Management, Digital Marketing, Retention Strategies, Crm, Strategy.

Who are Cath Fowler's colleagues?

Cath Fowler's colleagues are Alice Williams, Liana D'orio, Emma Sutton, Kisane Gray.

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