GRASS is a pioneering dating app crafted for outdoor enthusiasts, bridging users with shared life aspirations. While most platforms categorize based on traditional dating goals, GRASS recognizes the modern shift towards seeking lifestyle alignment. We're not just about dating; we're about forging genuine connections rooted in mutual life visions. Our platform attracts individuals passionate about rich experiences and self-challenge. This niche focus results in exceptional user retention and match rates.

- Spearheaded budgetary strategies and maintained financial discipline in regional operations, ensuring optimized ROI.- Directed comprehensive marketing campaigns in TW, HK, and SG, strategically balancing both performance-driven (programmatic, search, store, social) and brand-focused channels (Influencer, Offline, ATL).- Employed rigorous analytical methods to assess KPIs and success metrics for all initiatives. Emphasized a test-and-learn approach to perpetually enhance campaign outreach and ROI.- Led and cultivated a dynamic marketing team across 3 diverse markets, emphasizing talent acquisition and retention as a cornerstone for organizational growth.- Steered the marketing success of both Paktor (Dating App) and Paktor Premium (Offline dating service), ensuring consistent brand growth and market penetration.

- Built the marketing department from hiring, member positioning to training for 20+ team members. - Led an effective marketing team of 4 managers and 8 interns, covering growth, campaign, brand, community, content marketing and research functions. - Improved team efficiency by managing the team day-to-day workflow and building key relationships with stakeholders. - Cultivated a satisfying work environment by aligning employee and company goals through setting up team OKRs quarterly and helping to build team members’ IDP by regular 1 on1 meeting. - Enhanced team marketing profession by initiating a biweekly internal AMA session to make team members' knowledge shared with each other. - Identified market opportunities through user interviews, fieldwork, questionnaire, and competitor analysis to fine-tune the future strategy.

- Developed and delivered COBINHOOD overall marketing strategy across the cryptocurrency bull-bear market cycle. - Built a data-driven culture: defined marketing core metrics and hold an internal sharing session. - Initiated a series of gamification campaigns to drive user & revenue growth within a limited budget.

- Drove growth for the mobile poker game in Taiwan and Southeast Asia. - Optimized AARRR funnel through media mix adjustment, building NPS system, retargeting churn users, and cross-promotion program. - Improved teamwork efficiency and mentored other teammates. - Conducted and analyzed market research, including survey, focus group, and competitors monitoring for marketing strategy adjustment.

- Consulted for SMB clients for developing customized media plans.- Operated e-commerce clients' Facebook, Google, and Yahoo ads account, 90% renew rate.

- Developed a chrome extension "MC.SOMENOISE" - an immersive experience plugin for Esports live stream(shut down). - Built a responsive website for MC.SOMENOISE.