Versatile business strategist with 20+ years in brand development, sales leadership, and product innovation, predominantly in the automotive and tech industries. Mastered global brand positioning, launching 1,600+ aftermarket parts, and executing sales strategies that generated $500M+ in revenue. Directed projects and teams (up to 127 members) to market success and innovation.Core Skills:Brand & Sales Strategy: Elevated brands globally; led sales and marketing to substantial revenue growth.Product Leadership: Guided cross-functional teams in launching market-leading products, from concept through to market introduction.Digital Marketing Expertise: Google SEO certified; proficient in digital ads, and social media strategy, achieving significant online presence and customer engagement.Operational Leadership: Managed P&L, operations, HR, and financial strategies to optimize resources and profitability.Stakeholder Relations: Cultivated relationships with stakeholders, leading to impactful collaboration and innovation.Achievements:Influencer & Sponsorship Marketing: Developed sponsorship programs for Fortune 500 companies, creating $100M in revenue and building a 4M+ social media following.Licensing Success: Managed lucrative deals (e.g., Ford/Tonka), significantly boosting revenue.Thought Leadership: Featured in major publications, establishing industry authority.Digital & Event Marketing: Led digital campaigns and national events, securing first-page Google results and a strong online brand presence.Certifications: Google SEO, Google Digital Garage, proficient in Salesforce, Google Suite, WordPress, and Shopify.Delivered strategic solutions to clients like Lexus, GM, and Nissan, enhancing their market position and innovation capabilities.

Social Media Strategy: Developed and executed comprehensive social media strategies to increase brand visibility and engagement across various platforms. Instagram, Facebook, YouTube, Google, etc Content Creation: Created and curated engaging content, including text, images, and videos, tailored to each platform and audience. Community Management/Analytics and Reporting: Paid Advertising: Managed social media advertising campaigns to reach specific target audiences, optimizing ad spend and ensuring a positive return on investment. Content Calendar: Developed and maintained a content calendar to ensure a consistent posting schedule and content alignment with marketing objectives. Social Media Advertising: Designed, executed, and monitored paid advertising campaigns on platforms such as Facebook, Instagram, Influencer Collaboration: Cultivated relationships with influencers and industry experts for collaborations and partnerships, extending brand reach. A/B Testing: Implemented A/B testing for content and ad campaigns to refine strategies for better engagement and conversion rates. Content Optimization: Ensured content was SEO-friendly and optimized for each platform to improve discoverability and search engine rankings. Cross-functional Collaboration: Collaborated with marketing, design, and PR teams to align social media efforts with overall marketing objectives and branding initiatives. Social Media Tools: Proficient in using social media management and scheduling tools, such as Hootsuite, Meta Business Suite, etc. Policy and Guidelines: Developed and enforced social media policies and guidelines to maintain a consistent brand voice and image. Trend Identification: Stayed updated on industry trends and changes in social media algorithms to adapt strategies accordingly. ROI Tracking: Measured and reported the return on investment for social media marketing efforts, demonstrating the impact on business objectives.

We help Aftermarket and OEMs market new products to consumers around the globe. We figured out long ago how to design cars around products that affect the bottom line. We work smarter, not harder.Aftermarket Manufactures:We have helped over 400 Aftermarket Performance companies launch new innovative products in our mobile marketing vehicles. We design our vehicles specifically around those products, and our results show.OEM:Lexus, Honda, Scion, Hyundai, Nissan, Ford, Mazda, Pontiac, and Saturn.Watercraft:Sea-DooToys:Hasbro, TonkaProject Cars:www.facebook.com/foxmarketingcarsEmail: foxmarketing@gmail.com

Report directly to CEO & Operations Manager. Responsible for:Sponsorship Programs: Developing and managing sponsorship initiatives to bolster brand visibility and engagement, while aligning with company goals. Strategic Partnerships: Identifying and nurturing strategic partnerships to expand market reach, drive revenue growth, and foster synergistic collaborations. Media & Content Strategy: Leading the development and execution of a robust media and content strategy to amplify brand messaging across diverse channels. Social Media Management: Overseeing social media channels to cultivate brand presence, engage with audiences, and drive traffic and conversions. Advertising Optimization: Maximizing ROI through the optimization of advertising campaigns across various platforms. Website UI/UX Shopify: Collaborating cross-functionally to enhance the Shopify website's user experience and interface for improved conversion rates. Sales Team Management: Providing leadership and guidance to the sales team, setting targets, and implementing strategies for revenue growth. Marketing Team Management & Development: Leading and developing the marketing team to drive creativity, collaboration, and continuous improvement. Lead Generation & Expansion: Implementing data-driven strategies for lead generation and market expansion initiatives.eCommerce: Driving eCommerce initiatives to optimize online sales channels and enhance customer experience. SEO: Implementing SEO strategies to improve website visibility and organic search rankings. Product Marketing: Developing and executing product marketing strategies to drive product awareness, adoption, and sales.In directing these critical areas of the business, I contribute to Acation Clutch's overall success, driving innovation, forging strategic partnerships, and delivering exceptional value to customers and stakeholders alike.

Spearheaded marketing strategies to amplify brand awareness, customer engagement, and revenue. This role requires strategic insight, industry acumen, and leadership to distinguish our brand in the competitive automotive landscape.Responsibilities:Strategic Leadership: Craft and execute a comprehensive marketing strategy aligned with our business objectives, adapting to industry trends to secure our competitive edge and market share.Brand Management: Boost our brand's visibility and reputation across all channels, ensuring consistency in all marketing efforts, from product promotions to digital marketing and PR.Digital Marketing: Manage our digital marketing strategy, including SEO/SEM, email campaigns, social media, and online ads. Use analytics to refine these strategies effectively. E-commerce management of Shopify store with over 50 SKUs.Product Marketing: Partner with product development to launch marketing campaigns for new and existing products, based on thorough market research to meet customer needs.Sales Support: Collaborate with sales to create supportive tools and strategies, ensuring marketing materials are utilized to their fullest potential for sales growth.Team Leadership: Guide, mentor, and build a marketing team to execute strategies proficiently, promoting an environment of innovation and collaboration.Budget Management: Oversee the marketing budget, ensuring resources are allocated wisely to meet objectives and adjusting spend to maximize ROI.Stakeholder Engagement: Act as a crucial executive team member, offering strategic insights and liaising with partners, media, and stakeholders to enhance our brand.Event Marketing: Direct the execution of trade shows and events, negotiating sponsorship deals to increase brand exposure and audience engagement.Customer Insights: Develop systems to collect customer feedback, using this data to improve brand loyalty and inform marketing and product development strategies.

Develop and implement social media strategies and campaigns that align with the company's marketing objectives.Create and publish engaging and high-quality content on all social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.Collaborate with internal teams to create content for social media platforms that is consistent with the brand's tone and messaging.Monitor social media metrics and analyze data to make informed decisions on content creation, engagement strategies, and platform optimization.Manage social media accounts, including posting content, responding to comments, and engaging with followers.Work with the marketing team to identify and collaborate with influencers to promote the brand and increase brand awareness.Stay up-to-date with social media trends, best practices, and emerging technologies, and incorporate them into social media strategies and campaigns.Monitor social media channels for potential issues, such as negative comments or complaints, and develop and implement strategies to address them.Report on social media metrics and campaign performance to internal teams, and use insights to improve future campaigns.Provide SEO, SEM, and PPC campaigns across all digital platforms to increase call volume and online engagement. Google Adwords, Meta Ads, LinkedIn Ads, Google Merchants, etc.

Hired to execute a strategic plan to take the company from 50M to 100M by 2030 using the EOS system.•Report directly to the company President.•Rebrand Chuck's Auto Salvage to Chuck's Auto Parts Solutions•Create marketing strategies to promote the business and increase sales. Include digital marketing campaigns, email marketing, social media marketing, and traditional advertising.•Look for new business opportunities and potential partnerships. Attend trade shows, networking events, and meeting with potential partners.•Analyze market trends and data to make informed decisions about the business's marketing and sales strategies. This involves market research, analyzing customer data, and keeping up-to-date with industry trends.•Collaborate with other departments within the business, such as sales, customer service, operations, production, purchasing, and HR, to ensure that marketing strategies are aligned with the business's overall goals.•Responsible for managing marketing budgets and ensuring that marketing campaigns are cost-effective.•Prepare regular reports to update the management team on marketing campaigns' performance and make recommendations for future marketing strategies.•Attend weekly meetings with other managers and executives to provide updates on marketing and business development activities and to discuss overall business strategy.•Manage and support the Business Development team. Commission, POP, strategic planning, Recruit, train, establish ROI’s & KPI’s. Increase calls by 13%, and help record the largest sales in company history.

Brand Positioning and Market Expansion: Brian has been instrumental in elevating BASF's presence in the custom car market, securing new corporate partnerships, optimizing SEMA show positioning, and engaging with top builders and influencers to ensure market leadership.Lead Generation and Customer Engagement: Demonstrated exceptional skill in lead generation, achieving an 80% close rate, and effectively persuaded shop owners and MSOs to transition to BASF's paint lines, driving substantial company growth producing $5.2 million in annual residual revenue from shop conversions.Digital and Social Media Marketing: From 2004 to 2013, he masterfully managed BASF's social media platforms, significantly enhancing the brand's digital footprint and generating over $2 million in free advertising.Omni-Channel Marketing Strategy: Executed a comprehensive marketing strategy that successfully engaged the youth demographic through a blend of traditional and digital channels.Sponsorship and Partnership Management: From 2004 to 2019, Brian managed all of BASF's sponsorships, amplifying the brand's visibility and value through strategic partnerships and sponsorships.Business Development Achievements: His strategic initiatives in business development resulted in $11.2 million in new leads in 2014 and an impressive $45 million in 2015, showcasing his ability to unlock new growth avenues.Event and Product Project Management: Played a key role in the production and selection of the 2013-2016 R-M Calendars and led the R-M® Onyx HD™ and Diamont™ Zyrilliant Color Series project in 2016, introducing 108 new colors to BASF's portfolio.Influencer Engagement and Event Marketing: Excelled in influencer recruitment and event marketing, forming high-profile partnerships with industry leaders like Ring Brothers, Goolsby Customs, Driven to Cure, RMD Garage, and West Coast Customs, enhancing BASF's industry standing and visibility.

Spearhead a brand repositioning effort under my direction in the golf industry. Increase sales 187% year over year.Acquire new distribution channels - Amazon, Walmart.com, GolfTrainingAids, Rockbottom Golf, etc.Manage event regional golf booths.Challenged with turning a company losing 5k/month and making it profitable. That took 6-months to complete this goal.Manage but not limited too: Brand Image, sales, distribution model, POP design, marketing, new business development, social media management, content creation, new corporate partnerships, etc.Top 10 New Product - PGA Show 2018#1 Putting Aid EVER Tested - Sam Putt LabLifetime Warrantee60-Day Money Back GuaranteeOver 50 players surveyed said they gained on average 3 strokes off their game!Proper Muscle Memory, and Confidence.

Take the all new 2016 Honda HR-V, 2017 Honda Civic (connect with SEGA, for themed 25th Anniversary Edtion), 2017 Honda Ridgeline, and help create and develop new accessories for said chassis. This includes and not limited to:-Body Kit-Suspension components -Performance Parts-Interior componentsProject Management: Handle all sub contractors, time line coordination, etc.Handle PR and Marketing plan with an event marketing tour to lifestyle and Auto Show events. Debut inside the Honda Booth at SEMA Show. Assist with social media content for Instagram, Facebook, and Tumblr.

HMS Motorsport is a leader in safety equipment and North American Importer of TAKATA Racing, Schroth Racing, STILO Helmets, and Cobra Seats. HMS supplies forty-one of the fourth-three NASCAR Cup teams with safety equipment, and provides constant support.I was brought in to advise upper management on a lasting brand foundation to help relaunch TAKATA Racing in North America. Work directly with a staff of nine employees on all different levels to make sure brand objectives are achieved. Handle social media, new business development, brand reporting, and sale strategies.SCHROTH Racing Distribution:Summit Racing American Muscle - Mustang Quick FitFirst cover on Hot Rod MagazineSubaru Rally Team

Lead our brand positioning efforts and corporate partnership in US and Canada. Work in conjunction with our Global Head of Motorsports to make sure goals are achieved.-Expose, Brand, Manage, and oversea North American Aftermarket marketing/sponsorship of new Takata product line.-Develop new Takata Racing partnerships in Drifting, Road Racing, and Time Attack.-Manage Advertising accounts-Selected and Negotiated OEM Partnerships – SCION & Ford-Omni-Channel Marketing - Manage organic & digital strategies-Company Car Negotiating - Build Design & Management – TAKATA Racing FR-S-Develop and Create Sponsorship Program and criteria-Manage All Social Media avenues-New Product Development -Advise new Distribution Channels-Lead Generation-Brand Endorse product line-Formula D Negotiation and Partnership - Create FD + TAKATA Wallet =$151k in new revenue-Personal SOLD $65k in product via Instagram in 2014.SCHROTH Racing:-First Cover Placement in Hot Rod Magazine-Distribution - Summit Racing, American Muscle-Subaru Rally TeamFacebook: TAKATA RacingInstagram: @takataracingSponsorship/New Business Development Requests: fox@takataracing.com

Select and develop appropriate brand partnerships within the Automotive and Motorsport landscape for Sonic the Hedgehog.-Brand Position Efforts-Market Reseach and Development-Design, build, and coordinate 25th Anniversary Sonic the Hedgehog Vehicle -Custom Promotions -Licensing Recommendations -Create New Revenue Streams -SEMA Partnerships -Event Integration Opportunities

Hired by the North American head of Sales and Marketing to lay down a foundation of quick growth in the market place.-First day on job - Acquire $250k master distributor.-Create sponsorship brand criteria, and manage program.-Set up meeting, attend, and acquire Turn 14 Distribution.-Design Event Marketing Booth-Set up Formula D Wall NJ booth and display vehicle-Set up corporate Instagram page-Daily communication with executive team via phone, text, and Email.-work with Full-Race Motorsports on activation and brand strategy efforts.

Help Hyundai relaunch the 2013 Hyundai Veloster Turbo to position against competition in enthusiast market segment. Develop new performance upgrades to make the vehicle more aftermarket friendly. Put a twist on the already aggressive design elements to create a whole new look and feel to the vehicle. Cross network with other aftermarket manufactures in marketing, social media, events, and dealer integration. Debut in Hyundai Booth at SEMA 2013. End performance result was 430hp@23psi (370whp) which is the world horsepower record with a stock 1.6L Gamma engine.

Advised upper management, and sales force on:-New Business Development-Create Sponsorship Program with Criteria based deliverable, and a tracking method.-Corporate Partnerships-New Dealer Leads - 47 new customers-Consumer research and trends-Social Media - Create new Corporate Instagram page - create content, schedule, post, write.-Created partnerships Formula D drivers Vaughn Gitten Jr. Ryan Tuerck, and Chris Forsberg.Manager content creation and posts on Instagram: @vpracingfuels

Contracted to build new Si for debut at SEMA Show in the Honda booth. Place with aftermarket manufacture's to create accessories so others can modify this platform. Handling all PR efforts for the vehicle, and connect Honda with new partners. Report directly to the PR department.

Develop, brand, PR, market, and education consumers on modifications to Lexus hybrid drive vehicles. -Debut new 2011 Lexus LS600h L project at SEMA Show in the Lexus booth. Set up mobile marketing tour in 2011 to exposure said vehicle. -Take 2011 Lexus CT200h and develop a performance savvy machine that gains more MPG while achieving more performance. Add new stylish designs to exterior and debut at the 2011 New York Auto Show in the Lexus booth. Also, work with Motorweek on Discovery HD and film the build process for a special episode for a June 2011 broadcast.

Position the IS model line in a strategic fashion based on style, function, and the pursuit of perfection. Develop a twin turbo IS F to show it's performance capabilities and manage all PR, Marketing, and online fascist of a custom tailored marketing program for the Lexus revolution. Provide brand management team with competition insights and strategies to help the brand see, innovation, and destroy the competition.Brand Advice: Development, Connections for F-SportBusiness Development: Put Lexus and Callaway Golf together.-2010 Lexus IS C - Take the new IS convertible, and build a strong performance minded vehicle to attract young buyers. Put on mobile marketing tour to include Lexus display at Auto Shows and Lifestyle events. This car was featured in 7 magazine around the world, and drives unit sales for the brand.Report directly to VP of Marketing, and Event Marketing staff.

Take a strong grassroots brand since 2001, and expose them to the masses. Work on new products to position to the right tuner and distribution channels. Update all content of all social media, and internet marketing vision for the brand. Report directly to the Co-owers and Director of Sales.

Tonaka Trendshifters Toy Line - Recommend, handle and oversee automotive aftermarket partners to promote and exposure product line. Also, brought Ford to the table to partner with Tonka for licensing deal.

Exposure the AMSOIL brand to the youth demographic by product placement, event marketing, online marketing, and other strategic marketing plans. Develop Vehicle Sponsorship Program - criteria, management, selection, researchAdvise social media attackAdvise SEMA directionExpose the Multi-Level Marketing dealer program to the masses.Report to Director of Advertising

TurboChargers.com have been a leader in the distribution of turbochargers and high performance racing parts for over 30 years. TC also rebuilds turbo's in house.Work directly with CEO and VP of company new innovative ways to make money and take brand to next level. In charge of sponsorship, marketing, advertising, PR, and new product development.

Take the all new 2008 Focus Coupe and put my twist of style, performance, and function behind it. Help Ford introduce the car to youth demographic and place with other manufactures to make parts. Put on a mobile marketing tour directed by me at Auto Shows, Lifestyle, and dealer type events.

Brought on by Nissan to help jump start some new vehicles to market including the Versa, and Altima Coupe. Then, these vehicle where used in Auto Show Nissan displays and lifestyle events from coast to coast. Provide unit sale tracking, ROI, and KPI during the life of the vehicle.SEMA 2006 - Developed a new 300hp Versa for display in the Nissan booth, and did this completed project in two weeks.SEMA 2007 - Take the new White Alitma Coupe, and provide added performance via a turbocharger pushing out 478hp. This build start to finish was done in one month.Nashville Auto Show 2008 - Team up with Nissan and Motor Trend Auto Shows to design and build a new Versa to give away to one lucky winner. Coordinated this project and delivered on time to the Nissan booth.New York Auto Show 2008 - Build a Silver Altima Coupe street version pushing out 330hp.

Mishimoto is a manufacture of Radiators. Helped CEO to lay down a lasting brand foundation with permanent connections to bring future success. Advise and help decide all Product Placement, New Corporate Partnerships, Sponsorships, Advertising, New Business Development, and New Product Development idea's. Helped to take brand from 250k in sales to over 1.2 million in 10 months.

Helped Mazda launch the newly designed Mazda 3 to the youth demographic. Design, create, PR, and market to the masses via print, online, and event marketing.

Handle brand positioning efforts with The Bray Group in San Francisco, CA. to target the sports compact crowd with Madico Window film. Design catalog's, booth display, acquire Dollar Vehicle fromGM, new business development, and strategy. Also, host the "Industry Leading Party" at SEMA 2005 at the Hard Rock Pool sponsors by RECARO, BASF, GM, and Madico. Designed logo for event, and sponsorship plus coordination efforts.

I was very instrumental in making the Saturn brand of cars look cool to the Youth Demographic. I started with SC2 Turbo Concept, and then helped Saturn launch the all new ION in 2003. I teamed the up with Sea Doo on a promotion and mobile marketing tour to give it more reach. At the end of 2005 we worked with Motor Trend Auto Shows hooking up an ION and giving that away at the Orlando Auto Show.

Commissioned to write a monthly column called "Fox on Style" answering, and expressing feelings/trends on modifying a said vehicle. Also, manage and engage with consumers on company forum advising car owner what and where to buy car styling products/services.

Work directly for the Auto Show Director to create the Tuner Salon inside the Philly Auto Show: Design logo, website, and POP material for print and online to market this new show. Also, set up new partners with aftermarket manufactures and media. Design and build a new Mazda 3 to give away to one lucky winner as well. Provide on site assistant to vendors during event.

Provide mobile marketing vehicles for Rockford Fosgates 3 brands (Rockford, Lighting Audio, MB Quart) to travel East Coast and display at events to promote products. Handle Coordination of booth, Vehicle Builds, PR, On site execution, and event follow up to Event Director.

I worked with Marketing staff in the US and networked them with the Saturn brand on an unique mobile marketing tour. This exposed Sea Doo to the Youth Demographic and I was charge of taking a 2003 GTI LE and adding a custom stereo, paint, trailer, to bring more attention to the brand. This Combo toured through out the Country in 2004 with a Saturn ION and was a great success.

-Develop an event marketing, online, and lead generation program to attack the youth at Automotive events during spring, and summer months. -Work with past students to endorse the school talented staff, and future employment opportunities.-Enhance brand image so can be acquired by The Art Institute in 2004.-Report Directly to School founder/President and select upper management staff.

Design and Coordinate a new Car Toy line. Acquire new licensee manufactures to cross market with. Design logo, packaging. Select 20 different vehicle chassis to appeal to Gen X, Gen Y.

Authorized dealer for AT&T, Cingular, Nextel, Sprint, & T-Mobile. Was promoted time and time again for my strong sales and customer service abilities helping a our team of sales professionals. Left when my company started to explode and couldn't do two jobs any longer.

In charge of product placement and booth set up at selected East Coast events. Give ideas on how to target the Gen X, and Gen Y Demographic and set up with Fox Marketing network of companies. Build demo vehicles and handle PR efforts for those vehicles to build consumer awareness

Co-Host the first Tuner show on TV called "Mother's Import Auto Tour" which was on SPEED.

Provide high quality performance parts and manage each build to over delivers their needs. Specializing in Nissan 300Z, Toyota Supra, Mazda RX-7, and Mitsubishi Eclipse. Handle online marketing attack, work forums, set up new vendor accounts, order parts, schedule installs, and event marketing needs.