Building and scaling a B2B business takes more than a great product, solid funding, and a talented team. Your brand opens the door so you can tell prospects your story. But what about those who aren’t prospects yet? ...who don’t know about you? ...who don’t believe they have a problem that your product can uniquely address? The right content exposed to the right community positions your business as smart, helpful, innovative and influential. Together, content and community help build the net new funnel, boost upsell and cross-sell revenues, and reduce churn. Whether your marketing and sales strategy is account-based, conversational, social or all of the above, your business needs a steady stream of high-value content to engage your global community of users, influencers, buyers, and decision-makers. Let me help. My services include:— Content Strategy & Assessment— Content Development & Production— Persona Development & Roll-out— Community Engagement & Development— And custom servicesMy prior experience encompasses the range of go-to-market efforts, including sales, business development, product management and marketing while working at software businesses and consulting through B2B agencies. I’ve led teams and worked as an individual contributor to develop strategies and programs including Inbound Marketing, Content Assessment & Strategy, Content Writing/Design/Production, Content Marketing, Demand Generation, Campaign Development, Email Marketing, Newsletters, Blog Writing, Video Content, Event Marketing & Management, Meetups, Panel Discussions, Survey Development & Management, Customer Satisfaction, Positioning & Messaging, Product Marketing, Product Launch & Rollout, Competitive Analysis, Persona Development, Buyer Journey Mapping, Social Selling, Corporate Marketing, Market Research, and Marketing Analytics & Operations.

Canvas offers manufacturers a powerful collaboration platform for creating and consuming digital interactive work instructions.

Rekener is a seed stage B2B SaaS business that helps companies accelerate growth and reduce churn through advanced account targeting. — Created Community First inbound content strategy to engage business operations and sales leaders in advance of product availability.— Cultivated Strategic BizOps Community to foster online connections and create awareness; grew from <50 contacts to 2500+ targeted prospects in <1 year; established quarterly live meetup program and led panel discussions with thought leaders; expanded registration numbers 5x.— Produced 100+ pieces of content including primary research reports, blog posts, infographics, videos, profiles of leading community members, long-form articles, short how-tos, and community email newsletters.— Developed and refined messaging and positioning while building our web and social presence.

CCC is a global provider of SaaS-based workflow applications and IT consulting services to publishers and consumers of STM content. At CCC, I was responsible for strategies and programs in support of branding, content marketing/inbound marketing, persona development and refinement, and customer lifecycle management. Managed global marketing programs including shows/events, public relations, analyst relations, sales enablement, product marketing and customer success. Responsible for development of annual marketing plans and management of resources to support brand awareness, thought leadership, lead generation, pipeline acceleration, and renewals.

Managed relationships with 40+ business and alliance partners. Created and managed business plans to track revenue contribution and pipeline metrics. Developed business cases for potential alliances based on market opportunity/valuation and partner business/technical viability. Managed the day-to-day operations of each partnership serving as a proactive liaison and champion to promote partnerships internally and with the partner’s sales, marketing and product management organizations to drive focused revenue generating programs in the field. Negotiated and managed OEM, reseller and referral agreements.

Reporting to VP of Marketing, I established the first go-to-market framework as the company navigated the transition from licensing and permissions products to software solutions. I developed the company's first in-house market research team with responsibility for primary and secondary research among customers and prospects to support market and opportunity sizing and inform product planning.

I served on the board of advisors to this innovative company that offered sales professionals a new way to develop and share referrals.

Provided strategic marketing communications consulting to technology companies of all sizes, from early stage funding to larger companies in transition. In addition to shaping marketing strategy, I provided leadership in content marketing, branding, PR/AR, demand generation, and vendor selection.

I managed branding, product marketing and channel communications for this emerging leader in IP telephony products and applications.

Provided strategic marketing consulting to technology companies of all sizes, from early state to larger companies in transition. Frequently collaborated with other freelancers and agencies.

Responsible for building awareness for security as strategic business imperative among C-suite. Transformed branding, positioning and messaging efforts and restructured marketing team. Programs included a streamlined PR and analyst outreach program and a multi-city event series to create awareness, generate leads, and support business development initiatives among named accounts.

Informio was a venture-backed start-up that provided voice-over-IP infrastructure services and software to enterprise clients. I established a telesales program to generate and qualify leads, restructured the marketing communications process to better serve the needs of both customers and the development team, and created brand awareness through an integrated program of advertising, press and analyst communication, and stronger printed and Web-based sales materials.

Co-founded unique marketing agency to address market need to put content strategies and information architectures ahead of look-and-feel. Responsible for business development and content creation.

Meridian Technology Marketing was a marketing consultancy founded by Dick McGlinchey and later acquired by Omnicom. I helped high-tech companies develop effective corporate and product positioning, manage new product introductions and launches, assess and target new market segments, and create rich channel programs. As VP, I was responsible for account management, employee development and new business.

Managed the range of marketing efforts, from branding and positioning to collateral, events and PR, including creating the company's first website.

I held a number of inside sales, product marketing and product management positions in the Notes and cc:Mail divisions, including electronic forms, wireless messaging, paging, and telephony. Earlier work included product marketing, product management and sales in Lotus’ financial services products group.