1. Keep up to date with paid search advertising trends, techniques and industry related software2. Implement and manage paid search on Google, Facebook, LinkedIn, Twitter, YouTube, etc.3. Conduct detailed competitor research4. Conduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns5. Set-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channels6. Utilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns7. Monitoring keyword bids and daily/monthly budget caps8. Reporting on quality scores, impressions, click through rates and other account metrics9. SEO Keyword research10 Collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click-through and conversion ratesConduct A/B testing to improve; landing pages, ad copy, keywords, bidsOptimise campaigns to improve client ROI11. Monitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clients12. Build relationships with external representatives from Google, Facebook, etc.13. Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goalsParticipate in client pitches and monthly status meetings

1. Set up, management and optimisation of PPC campaigns2. Campaign reporting, including analysis and recommendations3. Consulting with clients, client service and strategy to formulate digital media strategy4. Analysis of search market trends and formulating long-term objectives.5. Delivery on strategic goals, meeting set KPI targets6. Staying up to date with industry developments and best practices7. Campaign monitoring, data analysis and optimisation recommendations8. Landing page optimisation to improve campaign performance

1. Set up, management and optimisation of PPC campaigns2. Campaign reporting, including analysis and recommendations3. Consulting with clients, client service and strategy to formulate digital media strategy4. Analysis of search market trends and formulating long-term objectives.5. Delivery on strategic goals, meeting set KPI targets6. Staying up to date with industry developments and best practices7. Campaign monitoring, data analysis and optimisation recommendations8. Landing page optimisation to improve campaign performance

1. Digital and social media Public Relations:Develop and implement social media strategy and ensure alignment with corporate marketing/brand strategyAlign digital public relations communication with all facets of the business (e.g. the content calendar)Demonstrate competence and up-to-date knowledge and understanding of the social media universeAlign digital responses with social media engagement policy to ensure consistencyMonitor and manage the online reputation management (ORM) tool and take corrective action, if applicableMonitor the company’s reputation and customers’ perceptions through e.g. participation in social media and creation of social communitiesManage digital content strategy for publication on various social media platforms and internal channels according to brand content strategy2. Community building:Liaise with the internal brand team to align digital communication with brand strategyLiaise and build relationships with external agencies and execute activity plansMaintain active networks with key role-playersWork in conjunction with digital and PR teams to build an on-line communications strategy3. Content management:Help develop and manage content strategy for group’s various brandsOversee publication of content across various social media platforms and other digital channels according to brand content strategyMonitor current trends, approaches and challenges in the social media arena on a continuous basisModerate all user generated content in-line with engagement guidelinesReport trends analysis back to digital brand manager and social media teamMaintain social media platforms and respond accordingly4. People management:Orientate new employees and provide feedback on performance and developmentDefine and implement clear operational guidelines and policies5. Reports:Analyse campaigns and translate qualitative data and statistical information into reports

social media, PPC, SEO, UX and UI, content creation