Senior Ppc Campaign Manager
Current1. Keep up to date with paid search advertising trends, techniques and industry related software2. Implement and manage paid search on Google, Facebook, LinkedIn, Twitter, YouTube, etc.3. Conduct detailed competitor research4. Conduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns5. Set-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channels6. Utilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns7. Monitoring keyword bids and daily/monthly budget caps8. Reporting on quality scores, impressions, click through rates and other account metrics9. SEO Keyword research10 Collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click-through and conversion ratesConduct A/B testing to improve; landing pages, ad copy, keywords, bidsOptimise campaigns to improve client ROI11. Monitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clients12. Build relationships with external representatives from Google, Facebook, etc.13. Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goalsParticipate in client pitches and monthly status meetings