Francisco Pallares Email & Phone Number

New York, United States

New York City Metropolitan Area

• Design lead directing branded creative concepts, overseeing a team of 4 and spearheading process improvements.
• Direct full lifecycle of design projects including kickoffs to align stakeholders, creative direction of concepts, securing client approvals, and overseeing production.
• Lead and mentor a talented team of 4 designers, guiding creative direction, providing mentorship, and conducting design reviews.
• Consistently deliver branded design concepts that meet client KPIs for engagement and conversion.

New York, New York

New York City Metropolitan Area

• Leveraged data to develop and execute visual communication and curriculum design strategies to promote diversity, equity, inclusion (DEI) and learning initiatives as Program Manager of DEI & Learning.
• Crafted communications and visual assets to creatively promote leadership development programs, increasing completion rates by 150%.
• Managed end-to-end design process by sourcing external vendors, defining project scopes, reviewing contracts, and co-facilitating training sessions, ensuring delivery of impactful materials aligned to business needs.
• Partnered with HR and Corporate Communications teams to develop visually compelling onboarding materials and intranet pages that aligned with corporate brand standards.
• Analyzed quantitative and qualitative data sets using Excel, including employee survey and census data, to create graphic visualizations that enabled leadership to easily identify trends and informed opportunities.
• Managed stakeholder communications and project tracking using visual collaboration tools like Airtable dashboards, ensuring alignment on goals and timelines.

New York City Metropolitan Area

Hearst Latinx is an Employee Resource group for Latinx employees and allies within Hearst Magazines.

Greater New York City Area

• Produced and led visual design for custom branded display advertising campaigns across 30+ magazine titles, overseeing creative direction and project management from concept to completion.
• Partnered with project managers to optimize production timelines, implementing new design workflows that resulted in a $550k cost savings within the first 3 months and 20% increase in productivity year over year.
• Drove innovation in ad product design, collaborating with cross-functional teams to launch 2 new streamlined templated offerings, reducing production timelines by 30%.
• Managed end-to-end design process for global display media campaigns, ensuring brand consistency and clarity of messaging for 1,200+ campaigns annually.
• Provided art direction for lead images, retouching, and creation of social media assets, ensuring visuals reinforced brand identity and campaign objectives.
• Acted as key liaison between clients and internal teams to align on creative direction, manage expectations, and ensure deliverables exceeded objectives.

New York City Metropolitan Area

• Directed cross-functional teams of designers, and animators to conceptualize and produce high-impact streaming promos and marketing assets to drive subscriber growth for the launch of HBO Max in Latin America.
• Partnered closely with regional marketing leads and internal stakeholders to execute localizations and art direct innovative campaigns tailored for local LATAM markets, balancing global brand guidelines with cultural.

Greater New York City Area

• Led a team of offshore designers focused on producing high-quality display banner ads for publishers and creative agencies.
• Partnered directly with clients to interpret requests and provide creative direction for banner ad campaigns.
• Led team to complete 80+ banner ad projects per month, maintaining quick speed from concept to completion.
• Created processes to efficiently manage high banner ad volume, reducing project turnaround time by 25%
• Oversaw quality control reviews of all banner ad deliverables to guarantee flawless, polished ads delivered on tight timelines.

Puerto Rico

• Managed client relationships and expectations throughout project lifecycles, serving as the key point of contact for a portfolio of 5 clients across industries.
• Consulted with clients to translate traditional advertising approaches into effective and targeted digital campaigns across platforms.
• Designed and executed multi-channel digital campaigns spanning SEO, paid search, social media, and display ads, helping clients maximize reach and conversion.
• Managed campaign performance reporting and analyzed results to continuously optimize media spending and improve ROI.
• Implemented project management protocols and progress tracking tools to maintain visibility on team workloads, budgets, and milestones.

Puerto Rico

Bachelor'S Degree, Advertising, Public Relations

User Experience Design