Francine Pantalone Email & Phone Number

Ottawa, On, Ca

Ontario, Canada

- Senior business development and account management, fostering enduring client relationships to meet company goals and maintain loyalty.- Provide subject matter expertise for Public Sector business and strategy.- Advise clients on communications planning and strategy, and provide tailored recommendations to align client objectives with earned media coverage and production services.- Collaborate with clients to achieve communication, marketing, and outreach objectives.- Advance new business opportunities and renew engagements with existing clients to exceed targets.- Promote earned media content and marketing services for broader audience reach.- Oversee the delivery of client programs in conjunction with cross-functional teams for optimal results.- Demonstrate exemplary cross-functional leadership, consulting, expertise, and provide support to Executive team and internal teams for strategy, proposal writing, pitches, and collaborations to assure client satisfaction and team success in all projects.- Cultivate alliances and opportunities across company divisions.- Contribute to corporate initiatives: DEI Committee Member; Editor, "Fifth Floor Newsletter" for internal communications.

Ottawa, Ontario, Canada

- Drive business development and account management efforts, surpassing targets.- Promote earned media services for targeted Canadian outreach via articles, radio segments, and videos.- Cultivate strong client relationships, offering consultative support on communication strategies.- Align client objectives with tailored services to educate and engage Canadian audiences.- Coordinate service delivery with creative teams for optimal results.- Provide cross-functional support for proposal writing, pitches, and team collaboration to ensure client satisfaction and success.

Ottawa, Ontario, Canada

- Reviewed and approved client department campaigns documents, overseeing end-to-end processes, including ad concepts, imagery, copy, and client meetings.- Developed media strategies, plans, creatives, and contracting documents, ensuring adherence to communication directives and policies.- Led review of planning and production of major campaigns exceeding $500K, aligned with government priorities. Including: Media strategies, media plans, creatives, creative briefs, contracting documents, social media images and posts for use in advertising. Reviewed for accuracy, judgment on content, compliance with Communications directives and policies (FIP, OLA, comms policy, etc.), offensive language/images, brand safety and ensuring departments stay within their approved advertising spending forecast.- Evaluated Government of Canada advertising campaigns and evaluations, compiling annual reports, trends, data points, and providing analysis and recommendations.- Ensured alignment of measurement with campaign goals, analyzing data and lessons learned for broad dissemination.- Spearheaded innovative Key Performance Indicator (KPI) reviews and considerations in collaboration with senior analysts’ team.- Tracked Treasury Board Secretariat (TBS) submissions for central funding data and participate in Election Transition planning.

Ottawa, Ontario, Canada

- Provided strategic advisory services to directors and senior management and sector clients on advertising policies, directives, and compliance.- Liaised with Treasury Board Secretariat and sector clients, offering guidance on policy interpretations and compliance.- Planned, developed, and managed national advertising programs and campaigns, including financial and contractual oversight.- Conceptualized and executed major advertising campaigns based on public opinion research, key experiences, and evaluation.- Fostered collaborations and client relationships, ensuring strong partnerships and accountability.- Influenced advertising program effectiveness and proposed strategic advice on initiatives.- Provided leadership on advertising, federal identity, and publishing policy.- Led teams, supervised staff, and managed human resources processes as needed.- Represented the department and consult with stakeholders to promote communication programs.

Ottawa, Canada Area

- Led multi-disciplinary teams to implement and deliver advertising, marketing, and social media campaigns, and provided project analytics.- Managed advertising and social media initiatives in collaboration with NRCan programs and sectors, coordinating with Strategic Communications, Design, Video, and Marketing teams.- Completed G312/G313 Supervisor Development Program.- Cultivated client relationships and curated NRCan’s advertising/social media presence.- Developed and analyzed national campaigns, proposing enhancements for improved performance.- Generated reports and data visualizations to convey insights and trends effectively to upper management.- Monitored, analyzed, and reported on digital communications performance.- Planned, executed, and assessed digital communications strategies for high-profile initiatives involving multiple stakeholders.- Provided analysis, recommendations, and advice on digital communications performance to clients, stakeholders, and senior management.- Produced various digital communications products, including social media content, web content, infographics, and digital displays.- Conducted advertising, social media, and analytics training for colleagues and management.- Extracted and synthesized data from diverse sources to produce meaningful business intelligence.- Ensured compliance with Government of Canada policies, directives, and standards related to digital communications, user-centric design, project management, evaluation, analytics, and performance measurement.

Ottawa, Canada Area

National Defense | DGDS/PSSO | Contract- Provided consulting on communications development and new application release training.- Analyzed, developed, recommended, led, and delivered strategic communications plans and activities for program (WebSCPS) and communications policies and services.- Developed online communication packages for diverse audiences.- Designed various training modules tailored to different audience needs.- Collaborated with stakeholders to gather requirements and worked closely with communication and training sections in partner organizations.- Wrote and developed training modules and documentation for software upgrades.- Updated and edited web pages, informational content, FAQs, resource links, etc., ensuring accuracy.- Planned, developed, delivered, and managed administrative services, including adapting methods and procedures for communications and application training, and handling information transmission and processing.- Assisted the Director General Defense Security (DGDS) public affairs officer in crafting communication plans, briefings, and key messages.- Planned, administered, and tracked projects.- Developed and implemented procedures, processes, and policies.- Utilized electronic reference tools for researching and resolving client inquiries.

Keysight Technologies | 2014-2017 (Dual role)- Spearhaded and Managed e-newsletter modernization project/program- Established/Led Field Advisory Board for digital content - Managed and Created Canada Anti-Spam Law Program- Managed Canadian French-language Web localization program - Managed demographic mapping and List Program >300K- Managed multiple database sources and list integrations/migrations- Key focus on: B2B, B2C Marketing Automation, Lead Generation, Customer engagement, integrations with global systems (ERP/Siebel/Oracle)

Agilent/Keysight Technologies | 2006-2017- Managed, influenced and established strong corporate/executive partner relationships, surpassing targets with 8 partners/$20M annually and achieving >10 to 30% growth- Led Strategic Planning, developed annually with all partners and broad corporate North American Channel Marketing programs- Managed the design and delivery of innovative alternate channel sales marketing programs, strategy and processes - Managed various partner types: Distributors, Rental, Resellers- Focused broad business strategies and concepts into structured executable projects with measurable goals- Managed Budgets: co-op planning and broad programs (>$400K/yr) - Monitored Contract Compliance and required accountabilities- Launched 5-10 new products per/yr into new markets- Liaised worldwide as Product Line marketer with internal product factory, partners, management, third-party vendors, key stakeholders- Created, branded, marketed, and managed large multi-layered customer programs and sales projects (>10 per yr) through partner marketing, from ideation to execution

Hewlett-Packard/Agilent Technologies | 1997-2006- Led and helped launch Canadian Distribution sales program and Training- Trained/on-boarded 5 new channel partners; created training- Created and Led Customer Working group/Customer First Program- Trained new business centre personnel; Created all training materials- Managed Inventory Transfer Project ($200M)- Managed Global Account Asset & Delivery Program across 20+ worlwide sites- Selected as Expert Lead in custom global order system project

Two positions: - Communications: Marketer - marketing, promotions, local and regional ad managementPR: releases, protocol and government communications strategies