Leading the business activities in 3 pillars: Marketing: Omnichannel BTL and ATL corporate activities, SoMe, coop activities and campaigns with key accounts (Chains, Buying Groups, DIY), in-store events.Product Mgt: Product range formation and selection, range positioning and pricing policy, competition analysis, communication with the company’s factory and international suppliers.Sales: Category management, omnichannel core range management, sales propositions and offers, for Key accounts.

Responsible for all Business Units’ Distribution Channels: Electro/DIY, New Business including Key Accounts, Dealers, Tenders, B2B sales.Collaboration with Financial, Purchasing, Marketing Dept. heads and CEO for annual budget, strategy and goal setting. Reporting to CΕΟ.

Reporting to CEO, managing a network of dealer stores nationwide with the assistance of sales team. Product portfolio: outdoor power products including chainsaws, trimmers, brushcutters, cultivators, garden tractors, and mowers - products for the garden, forest, fields

Reporting to the White Goods Commercial Manager, I oversee the commercial strategy/policy of the MDA/ Air Condition department.

In this role, I designed and implemented the supplier strategy B2B, introduced new product categories, conducted store training, produced sales/stock/margin reports, performed competition analysis. I also managed and trained the stores’ sales force to develop their skills and ensure that monthly sales targets are met. I reported directly to the CEO. Achievements included:•Exceeded sales target by 13% •Acquired 6 new large accounts•Developed the strategy for the online shop and 12 retail shops; trained staff

As a Project Manager, Buyer for Special Projects, I was responsible for the categories: Accessories, Innovation / Gadgets and Incremental Business. In this position, I negotiated annual agreements with suppliers, planned and managed purchase, sales, stock, profit and forecast objectives for category. I recommended business strategies to increase sales and profit margin and determined product line up, planogram, commercial and marketing strategy for category and store implementation (BG, SDA, MDA, Photo, NM, Robotics, wearables, docs, gadgets, innovation). My most significant achievements include:•Introduced new product categories following tech/market trends: STEAM, books (assortment) and energy, stationary (non-assortment)•Initiated the concept of cross-selling Pallet/Basket offers per category and special promos with non-assortment products (ABT “Crazy Days,” athletic events)•Spearheaded an internal e-learning quiz for the entire sales force to determine product knowledge resulting in the establishment of HR training programs

I returned to Media Markt in August of 2012 as a Buyer for Major Domestic Appliances where I restructured the national agreements, defined the supplier and national assortment strategy and conducted competition and industry analysis. During my tenure in this role, we ranked 2nd nationally in the white goods market.

I was offered a challenging position to return to G.E. Dimitriou and strengthen the Home Appliance channel and marketing tool development and management. I developed and expanded the channel and marketing coverage by working closely with the CEO and Commercial Manager on strategic planning and business development. My most notable achievements included the design, repositioning and relaunch of the historical brand IZOLA. Reported to CEO.

Towards the end of 2005, I became a part of the management team that established Media Saturn in Greece. As a Product Manager / Buyer my role involved developing the vision and strategy for the categories: Major and Small Domestic Appliances and Air Conditioning and defining the supplier strategy, supplier management and procurement bundling.

Led all marketing activities for the Air Condition/Heating Department and specifically for the brands: Toyotomi, Toshiba, Carrier, Kerosun.