Frank Patrick Bustamante Email & Phone Number

Palo Alto, Ca, Us

Responsible for overseeing and implementing external and internal communications projects across all available media and formats, including web, social, video, presentation and print. Working with an established, experienced marketing communications team that supports firmwide practice and industry growth and business development initiatives. Assisting the firm's management team with communications support, as needed.

12 U.S. Cities, Us

After the January 1, 2014 merger that created Stinson Leonard Street LLP, assumed the director of communications role from January 2014 to August 2014 and led the team responsible for post-merger external and internal communications projects, including practice alerts and newsletters, media relations, content development, social media, messaging, and client communications.From April 2009 to December 2014, held the Chief Marketing Officer position at Stinson Morrison Hecker LLP, prior to the firm's merger, which created Stinson Leonard Street LLP. As CMO, led a 10-person business development and marketing department, with up to 8 direct reports. Responsibilities included:Strategic Planning: Developed strategic marketing plan with an emphasis on business development, consistent with management's interest in creating a biz dev-oriented culture. Successfully implemented plan over a 2-year period, completing core elements in each area.Business Development: Developed internal resources to track new business targets, introduced proactive biz dev functions, and helped develop a firmwide biz dev training program that was launched in 2013, completing the first phase prior to merger. Marketing Communications: Led the firm's 2009 brand update and re-launch project, including a logo refresh and collateral upgrade. Created and implemented a new, firmwide creative design concept, integrating marcom from advertising to website design. In the three months leading up to the merger, took the lead role for SMH in preparing internal, media, and client messaging regarding the pending combination. During the same time period, was significantly involved in pre-merger efforts to create the new logo, brand materials, promotional content, and an integrated website--all of which was completed in less than 100 days between September and December 31, 2013.

Us

Led internal and external communications efforts in support of firmwide initiatives, including the launch of the firm’s ITC practice and office openings in London and Shanghai. Helped maintain Heller’s position as a top IP and litigation firm while obtaining favorable publicity for its growing transactional and industry practices. Led media strategies in support of pro bono and diversity programs. Generated favorable coverage in national media outlets throughout 2007. In 2008, helped the firm manage and limit unfavorable news concerning discovery sanctions, staff reductions, weak 2007 financials, and departing shareholders. Acted as primary media contact and assisted with internal communications as the firm evaluated options before deciding to dissolve the business.

London, England, Gb

After a three-way merger between DLA, Piper Rudnick and Gray Cary created the second largest law firm in the world in 2005, led U.S. media relations team that was responsible for communicating the new firm’s value proposition. Simultaneously led a three-person team that integrated all digital and print marketing content from the U.S. firms prior to the merger's effective date. After completing initial post-merger marcom and external communications projects, supported business development and U.S. practices through focused media relations campaigns and collaborated with the firm's internal communications team on management and firmwide projects. During pre-merger stages, led the GrayCary side of media relations and communications, working with management and our outside PR team throughout the merger negotiation period.Prior to the DLA merger, held the Director of Communications position at Gray Cary Ware & Freidenrich LLP. Within two years of joining the firm in 2002, was promoted to the top communications role after a successful period working with the firm's corporate and transactional practices as a senior marketing manager. In the senior managers role, helped launch practice groups, planned events, coordinated Silicon Valley target marketing efforts, and managed all firm/practice-related marketing content. Also was involved in supporting successful new business pitches and GrayCary's brand transition.

Palo Alto, Ca, Us

As part of a national marketing team, assisted attorneys based in the San Francisco office with Bay Area marketing and business development efforts, while also assisting with other regional and firm-wide marketing and communications projects. Assumed increasing levels of responsibility for content and communications projects after demonstrating strong writing and media relations skills to help practice area teams plan and implement business development strategies.

Relocating from KC to Phoenix was motivated by professional and personal goals. Professionally, I liked the idea of working for a firm with a reputation for representing fast-growing technology companies and established market leaders. B&B's clients included Apple, Intel, Cypress Semiconductor, and PwC. (The firm represented Apple in its epic 1994 copyright battle against Microsoft over the graphical user interface. Personally, I fell in love with AZ while visiting the state during law school, during which I said I would live in AZ someday.After starting, my first project, which I needed to complete inside of 45 days (in addition to ongoing work) was to save the firm's 1998 "FastTech 50" event sponsorship from the abyss--a tall order given the time available and work to be done. The event was largely driven by Brown & Bain, The Phoenix Business Journal, and KPMG. A few weekends, 12-hour days, and all-nighters later, the event went off flawlessly.During my tenure, with a staff of one--a graphic designer--I completed a series of large-scale projects while tending to on-going tasks. For example: (1) I took the lead role in launching a new firm website, which was database-driven at a time when most sites, including the firm's former site, were static and HTML-based. The site featured artwork from the firm's unique, multi-million dollar collection, which adorned the firm's office walls. (2) I created a more functional, flexible, and manageable CRM by replacing an expensive, proprietary, and complicated system that didn't work (and nobody would be able to use) with a much less expensive solution. The database was used to manage all event invitations and client alerts. (3) I raised the firm's local and national media profile, earning several business and industry media articles about the firm and its clients--not easily done from AZ. (4) I launched an internal marketing newsletter that helped spur new business efforts.

Overland Park, Kansas, Us

Promoted to full-time status as marketing manager three weeks after being hired to take on a part-time role as a marketing specialist. Redesigned firm marketing collateral and implemented marketing programs that were aimed at client relations and new business development. Also developed a customized contact management database that was used to coordinate event invitations and newsletter distribution. Helped plan and coordinate the firm's first construction law and A&E industry seminar, which attracted more than 100 architecture and engineering professionals. Also helped develop presentations delivered to banking and insurance professionals.

Overland Park, Kansas, Us

The first INROADS intern hired by the company. Success in the first year of a five-year internship opened doors for future interns as Sprint expanded program sponsorship. Worked with top-level marketing and media relations professionals while taking on roles that included media relations, presentation slide design, internal communications, event support, copy writing and video production.

J.D.

B.S., Journalism (Business Communications)

Education record