HABITUS S.A. is a private full-service research firm offering a wide variety of services in marketing, public opinion and social research as well as in statistical analysis. Established in 2002, the firm has gained a reputation for quality research. In this period, it has conducted more than 1.000.000 face-to-face interviews in households and businesses. The firm’s portfolio of clients in marketing and social research includes the most prominent national and multinational companies in consumer products and multilateral organizations including: SABMiller Plc, Kinross, The Coca Cola Company, General Motors, Nestlé, Unicef, The World Bank, International Finance Corporation, and Inter-American Development Bank.As Quantitative Research Manager, I was responsible for all research processes that required quantitative methods, answering directly to the firm’s general manager. This involved supervising a team of seven account executives and research analysts, coordinating with the survey and statistical departments, and heading international consultancy services (marketing research and survey audits). These responsibilities allowed me to develop the following skills: • Planning and supervision of research projects that required quantitative data collection or statistical analysis.• Management of relations with a variety of clients (in size, business fields, and needs).• Understanding business situations and suggesting appropriate research designs.• Quality control of all survey research phases (sampling, data collection, data cleaning and analysis).• Design of questionnaires and other complementary tools.• Data analysis in a wide variety of marketing and project evaluation questions.• Preparation and presentation of research reports in a wide variety of formats.

My responsibilities included:• Management of costumer relations.• Design, supervision and analysis of both quantitative and qualitative research studies.• Production of qualitative and quantitative research reports.• Qualitative data collection (moderation of focus group and in-depth interviews).• Complementary statistical analysis (using mainly SPSS© and Tableau®).

Asistente de proyectos.

Personal project: establishment of a business to market the Argentinian brand in Ecuador. This involved opening stores in Guayaquil and managing, from Buenos Aires, relations with the supplier, stock and product selection, exporting, and finances.