Responsible for the areas of product, marketing, sales, as well as strategic planningBrazil Electronics is an importer of traditional brands founded in 2021. It operates in the tableware and electronics market, serving large retailers and end consumers, representing brands such as Guzzini, Kodak and Trezor.Results• Evolution from R$ 1.3 million in 2024 to R$ 8.7 million predicted for 2024• Guzzini – introduction of the brand in the main retailers in the segment such as Spicy, Mickey Presentes, Coqueluche • Kodak – introduction of the brand in retailers such as FastShop, Magazine Luiza, Amazon and KalungaActivities• Strategic planning, business plan and Pitch.• Product Management: definition of product portfolio, pricing and commercial policy, demand planning and negotiations with the manufacturer• Commercial Management: CRM structuring, opening account development, managing representatives• Marketing Management: Team structuring, social media management, content, B2B portal, Leads, press, and events. Return of over R$1.5 million

Responsible for the Startups Mentoring Program and technical advisory for innovation events.Igloo is a business hub, coworking and innovation space located in the Centro Empresarial de São Paulo (CENESP), founded in 2018 by Grupo Sol Panamby.Achievements• More than 40 mentored startups.• 3 of witch succeed in Angel Funds or corporate venture fundraising - Bossa Nova and PoliAngels (MaisVivida and 4Student), as well as Nubank (Akintech).Activities• Startup Mentoring Program development, with its own methodology, in order to train entrepreneurs to fundraising in early and traction stages. • Co-development and technical advisory of Demo Day and Startup Challenges events promoted for government entities such as (Ibrachina –Brasil China Collaboration Institute, Dubai Chamber of Commerce, Brazilian Air Force - FAB),as well, private companies (TIM). Some of the Startups were awarded in events such as GITEX(Dubai), Rise (Hong Kong) Websummit Portugal.

Responsible for Marketing, Sales, Growth and Environmental activities.Circular Brain is a circular economy technology startup (Saas Circular Tech) that connects local e-waste recyclers in a network, to offer e-waste collection and disposal services, recycling credits according to a technical standard similar to R2 (ABNT 16.156).Achievements• Angels and VC Funds Fundraising (BR Angels e Barn): BRL 3 Mi (U$ 600k).• Revenue evolution from BRL 0 in 2020 to BRL 500k/U$ 100K (2021), BRL 2.9 Mi/U$ 600K (2022) and confirmed contracts of BRL 70Mi/U$ 13 Mi (2023).• Environmental e-waste collection campaign development in partnership with the state governments (RN), reaching more than 20 cities and engaging more than 20,000 students.• First digital computer trade-in B2C platform to Intel https://reciclapc.com/ serving more than 400 cities, obtaining more than 30% interaction• More than BRL 500,000 (U$ 100K) in spontaneous media return (PR).Activities• Business Strategy, business plan e Pitch• Product: definition of service’s value proposition and pricing: final disposal, trade-in, recycling credits, environmental campaign sponsorships. Test and develop Platform User functionalities – UX, journey, functionality• Sales: Structuring sales teams (SDR, BDR), CRM – Salesforce and Bitrix24.• Business development: Prospecting local recyclers and B2B customers such as Intel, Simpress, Benq, Tectoy, Whirlpool, Engie, Abree – Brazilian Association for Electronics Recycling.• Government: Development of cooperation Contracts with State Governments (Rio Grande do Norte) and the Federal Administration (Ministry of the Environment), actively participating in the implementation e-gov systems (MTR/SINIR) and environmental legislation.• Environmental: Team building, UN Global Compact Affiliation – Brasil Network, Extended producer responsibility Legislation.• Marketing: Team building, branding & identity, social media, content, B2B portal, Leads, PR, and international events.

Responsible for Management, Sales, Marketing and Product development.An Environmental Start-up with the objective of educating and promoting the correct disposal of electronic waste through events and educational campaigns.Achievements• In 2019, we promoted the largest e-waste disposal campaign of Latin America – collecting 228 Ton, engaging 200,000 students and generating BRL 25 MI (U$ 6.1 Mi) in spontaneous television media (TV Globo, Record)• BRL 2 Mi (U$ 500K) in sponsorships Sales in 2019• Organization of the first women's CS:GO tournament in Brazil and the first e-sports tournament for students• Top 3 finalist in the UN Global Compact Brazil award in 2019 - SME, Planet Category https://www.pactoglobal.org.br/noticia/282Activities• Business Strategy, business plan e Pitch• Product: Sponsorship portfolio development, such as Schools Tournament, Public Points of Disposal, Events, Content Arenas, booth.• Marketing: strategic planning , branding & identity, online and offline media, PR, social networks, content production, Post event materials. • Sales: CRM Pipedrive, partnership development – media and influencers• Business Develpment: Prospecting and develpoing B2B Costumers such as Brazilian Electrical Industry Association (Abinee), HP, LG, Motorola, Lenovo, Redragon, Claro, Telebras, Cel.lep, Leroy Merlin, Fini, Multilaser, Cinemark. • Government: Sponsorship contracts development to Monaco Government, Ministry of Science, Technology, Innovations and Communications - ( MCTIC) and Ministry of the Environment (MMA). Cooperation Contracts with State Governments (São Paulo and Mato Grosso) and Federal Administration - Ministry of the Environment (MMA).

Responsible for Marketing and Sales (45 Pax Team + 86 Local external sales representatives) Computer peripherals, stationery and electronics manufacturer. Annual gross revenue BRL 176 MI / US 53 MI (2016)Achievements• Commercial restructuring during crisis years, achieving growth of +36% in Margins and +5% in the company's Ebitda vs GDP -3.5% (2015) and -3.6% (2016) .• Expansion of the base of representatives from 35 to 84.• Opening national and local retail accounts: Extra (CBD), Carrefour, LASA, BR Autoparts, Ceconsud, Colombo, Angeloni, Armazem Paraíba, Gazin, Fujioka• Launch of the specialized Gamer line (Dazz) reaching revenues of R$ 10 million in the periodActivities• Strategic planning, product portfolio review, Business Intelligence and performance KPIs Implementation, Balanced Scored Card compensation plan.• Sales: S&OP routine, Regionalization of the commercial team – sales dept organization by micro regions, hiring regional managers, SMB and key accounts de dedicated teams, hiring local external sales representatives (3rd party)• Business Development: Key Account development (Automotive, CD Media, Electro electronic Retail – Hiring specialized sales representatives, visiting sales field• Marketing: Provision of marketing funds, Repositioning of the Maxprint and Dazz (games) brands, Branding, visual identity, trade marketing and POS material, PR, training material, Coop marketing programs, online portal , social networks and Events – Eletrolar and regional. Marketing team building.

Responsible for Management, Sales, Marketing and Product development.Household Appliances, Electronics and Furniture Startup of B2C direct sales for real estate consumers . GMV - BRL 7 MI (U$ 2.6 Mi), 10 Employees (2015)Achievements• GMV evolution from BRL 0 in 2013 to BRL 1 Mi (U$ 324k) monthly (2015).• 13,7% Lead conversion (callcenter) and 37% (events).• Mailing growth of 10% per month.• Fundraising Development– Family Office BRL 3 Mi (U$ 937k)Activities• Business Strategy, business plan e Pitch• Sales: Prospecting and developing partnerships and intermediation business models with Household Appliances and electronics companies such as Electrolux, Whirlpool, Nespresso, Sony, and Home improvement and furniture retailers such as Telhanorte, Breton Dellano. Sales Team Building – Callcenter. Commercial Policies.• Product: UX, journey, functionality• Business Develpment: Prospecting and developing B2B partnerships with the most renowned real estate companies such as Cyrela, Gafisa, Rossi, You Inc• Marketing: Branding, visual identity, trade marketing and POS material, training material, e-commerce Portal, online, social networks, key’s handover events (real estate costumers)

Responsible for Marketing and Sales (30 Pax Team , 25 of which SDR and 4 Regional Managers) Computer peripheral manufacturer and computer parts distributor. Annual gross revenue BRL 135 MI / US 67 MI, 120 employees (2012)Achievements• In a stagnant market with a GDP of +0.9% in Brazil, we promoted sales growth Owned brand (Mymax) of +43%, evoluting the share from 22% to 39% of total revenues.• Implementation of a network of local 3rd party sales representatives (10)Activities• Business Strategy, Business Intelligence and KPIs, structuring pricing and commercial policies, Balanced Scored Card variable compensation.• Sales: Implementation of S&OP routines, definition of goals and objectives, product team meetings, Regionalization of the commercial team – sales dept organization by micro regions, hiring regional managers, hiring local external sales representatives (3rd party), hiring dedicated teams Electro electronic Retail, and specialized team for Santa Ifigênia (SP)• Business Development: Activation of Key accounts in Retail, such as Kabum, Fujioka, Ricardo Eletro and in the distribution of Peripherals and Parts, such as Aldo, Fagundez, Districomp, Mazer. • Evolution of e-commerce and implementation and migration to ERP Datasul.• Marketing: Creation of marketing and trade funds, Mymax brand repositioning, Branding, visual identity, trade marketing and POS material, training material, Coop-marketing programs, online portal , social networks and hiring staff of promoters.

Responsible for Project Management, Sales and Marketing Household Appliances Direct to Real Estate Consumers Sales Project for Mabe do Brasil, owner of GE, Continental, Bosch Mabe and Dako BrandsAchievements• Project deployment, reaching annual revenue of BRL 3 MI (U$ 1.7 Mi).• Partnerships development with the largest real estate players in the country, such as: Gafisa, Cyrela, MRV.Activities• Project Management: Forecast, P&L, sales and results reports, Call Center, e-commerce implementation.• Product: Product Portfolio, commercial policy, pricing• Business Development: Partnership development with the largest residential real estate developers.• Marketing: Communication, Digital and Offline and Trade Marketing and Events team

Responsible for Brazil’s Marketing and Product Portfolio.French manufacturer and retailer of luxury toiletries (42 stores in Brazil). Annual gross revenue BRL 92 MI / US 57 MI, 100 employees.Achievements• YoY same-store sales growth of 27% in the Main Sales Cycle (Mother's Day and Christmas), which account for 70% of annual revenue.• Annual sales growth of +32.9% vs. 4.5% of the Brazilian cosmetics market, +26.8% in same stores.• Launch of the 1st Products under the L'Occitane au Brésil brand, which will later become a new brand of the chain of stores.• Increase in Store Visits: Disclosure the brand's first TV campaign, generating 57% if visits growth. Marketing Partnership with Itaú Personnalité, generating more than 40,000 visits over the baseline.• SkinCare products launch (antiaging and ECOCERT) which contributed with a 67% growth in sales in this category vs only 7.8% of brazilian the market.• PR: 831 spontaneous media articles in magazines and TV worth BRL 3.9 Mi (U$ 2.4 Mi)• e-commerce platform deployment, and on line campaigns generating 40% growth in YoY searches (Google Insight)Activities• Product: Definition of product portfolio for Brazil, ANVISA (FED similar) registration, Forecasting, Pricing, Inventory management• Marketing: marketing and communication budget management, suppliers, Branding, Communication, Trade Marketing, Press, and Strategic Partnerships (content).• Merchandising: Store Architecture Concept, Planograms and Commercial Operational Manuals (shop windows and Furniture).• Sales Cycles Management: Sales and results forecast, international purchase orders, S&OP meetings with the company's board of directors.

Responsible for Business and Brands Strategy, New Business development, Marketing.Brazilian Mass Cosmetic and Toiletries Manufacturer with Annual gross revenue of BRL160 MI / US 80 MI (2007)Achievements• Sales growth of +29.8% vs. 15.1% growth of the Brazilian hair care market and growth of only 2.6%*¹ in the Brazilian hair color market (Nielsen)• Strategic planning, brand identity, communication and products for the Beauty Color brand, recognized by the ADVB TOP MARKETING NACIONAL 2007 award and Evolution from the 6th to the 4th most recognized brand in 2008 in supermarkets (Revista Supermercado Moderno), competing against L’Oreal and Procter. • Co-development and launch of the professional Hair Care line (NextSytle) raising BRL 3Mi (U$ 1.5 Mi) in pre-sales at the launching event• Dermo Cosméticos Arazyme product line Launch, reaching 25,000 units sold through direct sales channel (Polishop) generating additional sales of BRL 3Mi (U$ 1.5 Mi).Activities• Business Strategy: Strategic Planning , Branding and identity, Business Intelligence BI, Nielsen (kantar) reports Analysis• Marketing: Marketing and communication budget management, suppliers, Branding, Communication, Trade Marketing, Packaging, PR, On and Offline Media, Strategic Partnerships.• Product: Product portfolio management, ANVISA registration (FED similar), Forecasting, Pricing, technical manuals.• Business Development: key accounts prospecting, negotiation, business management.

Marketing and Advertising Agency – Media gross sales BRL 550 Mi (U$ 239 Mi) (2006) Business and market intelligence Senior Advisor.Achievements• Extralife: Strategic marketing and sales planning, regionalization of the commercial team – sales dept organization by micro regions, and launch of Media campaigns. YoY sales growth of 35%. https://portal.clientesa.com.br/cliente-sa/extralife-inicia-reposicionamento-no-mercado/• Dell: Strategic planning for the Dell introduction in the electronics retail Channel .• Monsanto: Strategic planning and value ladder of Rondup products preparing a brand repositioning campaign.• Tmais: Telecom Provider - Strategic planning for VOIP service launching: https://teletime.com.br/27/07/2005/tmais-investe-r-35-milhoes-para-lancar-servico-de-voipip/Activities• Agency Clients Strategic and Sales Channel strategy assessment, proposal for external consultancy• Strategic planning, product portfolio, channels, marketing analysis aiming to maximize the results of the communication plan.• Business Development: Intelligent Businesses and KPIs, Balanced Scorecard Compensation plans, Implementation of S&OP routines, Regionalization of the commercial team – sales dept organization by micro regions, hiring of regional managers, Local 3rd party sales reps network deployment.• Marketing and Communication: marketing funds Struturing, Brand Repositioning, Branding, visual identity, trade marketing and POS material, Coop-marketing programs, online portal, Events, Press Office.

Responsible for Marketing and Sales (6 Regional Managers, 45 SDRs and marketing team).Brazilian office supplies and stationary products Wholesaler and producer. Annual gross Revenue BRL 360 MI / US 156k and 350 employees (2005). Achievements• Maxprint (owned brand) Launching, defining the concept of compatible cartridges in Brazil, reaching average annual sales growth of 175% vs. 4% of growth of the market.• Market leadership in 2005 with 33% Market Share and 150,000-month cartridges sold, ahead of traditional brands such as Multilaser and Extralife, and competing against HP, Epson and Canon.• Leadership in the Cut-Size Paper distribution market with sales growth of 524% in the period vs. 3.7% of the market (International Paper Brands).Activities• Strategic planning, product portfolio review, Business Intelligence and KPIs, Balanced Scored Card compensation plans.• Sales: S&OP routine, Regionalization of the commercial team – sales dept organization by micro regions, hiring of regional managers, Local 3rd party sales reps network deployment, key accounts management teams.• Channel Management: Implementation of Electro electronics Retail team – Hiring a retail manager, hiring regional representatives, opening e-retail accounts such as Extra (CBD), Carrefour.• Marketing: Creation of marketing and trade funds, Maxprint brand Repositioning, Branding, visual identity, trade marketing and POS material, training material, coop-marketing programs, online portal, social networks, events – Eletrolar and regional ones. Marketing teams building.• Business Development: meetings with suppliers and key accounts local and national.

Responsible for Sales Management (35 Pax team) North American Computer, Peripherals and Telecom Wholesale: Annual Gross Revenue US$ 76 MI - 120 employees (2001). Achievements• Implementation of Apple products sales channel, VARs and Retailers, iMac launching. Sales growth of +440% in the period, receiving the award for best Apple distributor in Latin America with 42% market share.• Implementation of e-commerce and reaching the record monthly revenue of the company (1999) R$ 17.2 Mi (U$ 10.1 Mi) with sales growth in the period of 21.53% vs. 4.26% of GDP.Activities• National Sales Manager – Jan/2000 to Jan/2001 – Sales management of Computer, peripherals, suppliers and mobile phones to VARs and retailers. SDR sales teams and key accounts management for brands such as HP, Epson, Compaq. Planning and implementation of e-commerce.• Product Group Manager – 1998 to 1999 – Strategic planning, business development, sales forecasting for software and hardware brands such as Apple, Xerox, Agfa, Wacom. Pricing, inventory management and annual P&L.• Apple Business Unit Manager: 1996 to 1998: Sales and product portfolio management for Apple brand. Development of Specialized Resellers.