Fernando Perfeito Email & Phone Number

São Paulo, SP, BR

São Paulo

• Responsible for the areas of product, marketing, sales, as well as strategic planningBrazil Electronics is an importer of traditional brands founded in 2021. It operates in the tableware and electronics market, serving.
• Evolution from R$ 1.3 million in 2024 to R$ 8.7 million predicted for 2024
• Guzzini – introduction of the brand in the main retailers in the segment such as Spicy, Mickey Presentes, Coqueluche
• Kodak – introduction of the brand in retailers such as FastShop, Magazine Luiza, Amazon and KalungaActivities
• Strategic planning, business plan and Pitch.
• Product Management: definition of product portfolio, pricing and commercial policy, demand planning and negotiations with the manufacturer

São Paulo Area, Brazil

• Responsible for the Startups Mentoring Program and technical advisory for innovation events.Igloo is a business hub, coworking and innovation space located in the Centro Empresarial de São Paulo (CENESP), founded in.
• More than 40 mentored startups.
• 3 of witch succeed in Angel Funds or corporate venture fundraising - Bossa Nova and PoliAngels (MaisVivida and 4Student), as well as Nubank (Akintech).Activities
• Startup Mentoring Program development, with its own methodology, in order to train entrepreneurs to fundraising in early and traction stages.
• Co-development and technical advisory of Demo Day and Startup Challenges events promoted for government entities such as (Ibrachina –Brasil China Collaboration Institute, Dubai Chamber of Commerce, Brazilian Air Force.

São Paulo, São Paulo

• Responsible for Marketing, Sales, Growth and Environmental activities.Circular Brain is a circular economy technology startup (Saas Circular Tech) that connects local e-waste recyclers in a network, to offer e-waste.
• Angels and VC Funds Fundraising (BR Angels e Barn): BRL 3 Mi (U$ 600k).
• Revenue evolution from BRL 0 in 2020 to BRL 500k/U$ 100K (2021), BRL 2.9 Mi/U$ 600K (2022) and confirmed contracts of BRL 70Mi/U$ 13 Mi (2023).
• Environmental e-waste collection campaign development in partnership with the state governments (RN), reaching more than 20 cities and engaging more than 20,000 students.
• First digital computer trade-in B2C platform to Intel https://reciclapc.com/ serving more than 400 cities, obtaining more than 30% interaction
• More than BRL 500,000 (U$ 100K) in spontaneous media return (PR).Activities

São Paulo Area, Brazil

• Responsible for Management, Sales, Marketing and Product development.An Environmental Start-up with the objective of educating and promoting the correct disposal of electronic waste through events and educational.
• In 2019, we promoted the largest e-waste disposal campaign of Latin America – collecting 228 Ton, engaging 200,000 students and generating BRL 25 MI (U$ 6.1 Mi) in spontaneous television media (TV Globo, Record)
• BRL 2 Mi (U$ 500K) in sponsorships Sales in 2019
• Organization of the first women's CS:GO tournament in Brazil and the first e-sports tournament for students
• Top 3 finalist in the UN Global Compact Brazil award in 2019 - SME, Planet Category https://www.pactoglobal.org.br/noticia/282Activities
• Business Strategy, business plan e Pitch

São Paulo

• Responsible for Marketing and Sales (45 Pax Team + 86 Local external sales representatives) Computer peripherals, stationery and electronics manufacturer. Annual gross revenue BRL 176 MI / US 53 MI (2016)Achievements
• Commercial restructuring during crisis years, achieving growth of +36% in Margins and +5% in the company's Ebitda vs GDP -3.5% (2015) and -3.6% (2016).
• Expansion of the base of representatives from 35 to 84.
• Opening national and local retail accounts: Extra (CBD), Carrefour, LASA, BR Autoparts, Ceconsud, Colombo, Angeloni, Armazem Paraíba, Gazin, Fujioka
• Launch of the specialized Gamer line (Dazz) reaching revenues of R$ 10 million in the periodActivities
• Strategic planning, product portfolio review, Business Intelligence and performance KPIs Implementation, Balanced Scored Card compensation plan.

São Paulo Area, Brazil

• Responsible for Management, Sales, Marketing and Product development.Household Appliances, Electronics and Furniture Startup of B2C direct sales for real estate consumers. GMV - BRL 7 MI (U$ 2.6 Mi), 10 Employees.
• GMV evolution from BRL 0 in 2013 to BRL 1 Mi (U$ 324k) monthly (2015).
• 13,7% Lead conversion (callcenter) and 37% (events).
• Mailing growth of 10% per month.
• Fundraising Development– Family Office BRL 3 Mi (U$ 937k)Activities
• Business Strategy, business plan e Pitch

São Paulo Area, Brazil

• Responsible for Marketing and Sales (30 Pax Team, 25 of which SDR and 4 Regional Managers) Computer peripheral manufacturer and computer parts distributor. Annual gross revenue BRL 135 MI / US 67 MI, 120 employees.
• In a stagnant market with a GDP of +0.9% in Brazil, we promoted sales growth Owned brand (Mymax) of +43%, evoluting the share from 22% to 39% of total revenues.
• Implementation of a network of local 3rd party sales representatives (10)Activities
• Business Strategy, Business Intelligence and KPIs, structuring pricing and commercial policies, Balanced Scored Card variable compensation.
• Sales: Implementation of S&OP routines, definition of goals and objectives, product team meetings, Regionalization of the commercial team – sales dept organization by micro regions, hiring regional managers, hiring.
• Business Development: Activation of Key accounts in Retail, such as Kabum, Fujioka, Ricardo Eletro and in the distribution of Peripherals and Parts, such as Aldo, Fagundez, Districomp, Mazer.

São Paulo

• Responsible for Project Management, Sales and Marketing Household Appliances Direct to Real Estate Consumers Sales Project for Mabe do Brasil, owner of GE, Continental, Bosch Mabe and Dako BrandsAchievements
• Project deployment, reaching annual revenue of BRL 3 MI (U$ 1.7 Mi).
• Partnerships development with the largest real estate players in the country, such as: Gafisa, Cyrela, MRV.Activities
• Project Management: Forecast, P&L, sales and results reports, Call Center, e-commerce implementation.
• Product: Product Portfolio, commercial policy, pricing
• Business Development: Partnership development with the largest residential real estate developers.

São Paulo, Brazil

• Responsible for Brazil’s Marketing and Product Portfolio.French manufacturer and retailer of luxury toiletries (42 stores in Brazil). Annual gross revenue BRL 92 MI / US 57 MI, 100 employees.Achievements
• YoY same-store sales growth of 27% in the Main Sales Cycle (Mother's Day and Christmas), which account for 70% of annual revenue.
• Annual sales growth of +32.9% vs. 4.5% of the Brazilian cosmetics market, +26.8% in same stores.
• Launch of the 1st Products under the L'Occitane au Brésil brand, which will later become a new brand of the chain of stores.
• Increase in Store Visits: Disclosure the brand's first TV campaign, generating 57% if visits growth. Marketing Partnership with Itaú Personnalité, generating more than 40,000 visits over the baseline.
• SkinCare products launch (antiaging and ECOCERT) which contributed with a 67% growth in sales in this category vs only 7.8% of brazilian the market.

Curitiba Area, Brazil

• Responsible for Business and Brands Strategy, New Business development, Marketing.Brazilian Mass Cosmetic and Toiletries Manufacturer with Annual gross revenue of BRL160 MI / US 80 MI (2007)Achievements
• Sales growth of +29.8% vs. 15.1% growth of the Brazilian hair care market and growth of only 2.6%*¹ in the Brazilian hair color market (Nielsen)
• Strategic planning, brand identity, communication and products for the Beauty Color brand, recognized by the ADVB TOP MARKETING NACIONAL 2007 award and Evolution from the 6th to the 4th most recognized brand in 2008 in.
• Co-development and launch of the professional Hair Care line (NextSytle) raising BRL 3Mi (U$ 1.5 Mi) in pre-sales at the launching event
• Dermo Cosméticos Arazyme product line Launch, reaching 25,000 units sold through direct sales channel (Polishop) generating additional sales of BRL 3Mi (U$ 1.5 Mi).Activities
• Business Strategy: Strategic Planning, Branding and identity, Business Intelligence BI, Nielsen (kantar) reports Analysis

São Paulo Area, Brazil

• Marketing and Advertising Agency – Media gross sales BRL 550 Mi (U$ 239 Mi) (2006) Business and market intelligence Senior Advisor.Achievements
• Extralife: Strategic marketing and sales planning, regionalization of the commercial team – sales dept organization by micro regions, and launch of Media campaigns. YoY sales growth of 35%..
• Dell: Strategic planning for the Dell introduction in the electronics retail Channel.
• Monsanto: Strategic planning and value ladder of Rondup products preparing a brand repositioning campaign.
• Tmais: Telecom Provider - Strategic planning for VOIP service launching: https://teletime.com.br/27/07/2005/tmais-investe-r-35-milhoes-para-lancar-servico-de-voipip/Activities
• Agency Clients Strategic and Sales Channel strategy assessment, proposal for external consultancy

São Paulo Area, Brazil

• Responsible for Marketing and Sales (6 Regional Managers, 45 SDRs and marketing team).Brazilian office supplies and stationary products Wholesaler and producer. Annual gross Revenue BRL 360 MI / US 156k and 350.
• Maxprint (owned brand) Launching, defining the concept of compatible cartridges in Brazil, reaching average annual sales growth of 175% vs. 4% of growth of the market.
• Market leadership in 2005 with 33% Market Share and 150,000-month cartridges sold, ahead of traditional brands such as Multilaser and Extralife, and competing against HP, Epson and Canon.
• Leadership in the Cut-Size Paper distribution market with sales growth of 524% in the period vs. 3.7% of the market (International Paper Brands).Activities
• Strategic planning, product portfolio review, Business Intelligence and KPIs, Balanced Scored Card compensation plans.
• Sales: S&OP routine, Regionalization of the commercial team – sales dept organization by micro regions, hiring of regional managers, Local 3rd party sales reps network deployment, key accounts management teams.

São Paulo Area, Brazil

• Responsible for Sales Management (35 Pax team) North American Computer, Peripherals and Telecom Wholesale: Annual Gross Revenue US$ 76 MI - 120 employees (2001). Achievements
• Implementation of Apple products sales channel, VARs and Retailers, iMac launching. Sales growth of +440% in the period, receiving the award for best Apple distributor in Latin America with 42% market share.
• Implementation of e-commerce and reaching the record monthly revenue of the company (1999) R$ 17.2 Mi (U$ 10.1 Mi) with sales growth in the period of 21.53% vs. 4.26% of GDP.Activities
• National Sales Manager – Jan/2000 to Jan/2001 – Sales management of Computer, peripherals, suppliers and mobile phones to VARs and retailers. SDR sales teams and key accounts management for brands such as HP, Epson.
• Product Group Manager – 1998 to 1999 – Strategic planning, business development, sales forecasting for software and hardware brands such as Apple, Xerox, Agfa, Wacom. Pricing, inventory management and annual P&L.
• Apple Business Unit Manager: 1996 to 1998: Sales and product portfolio management for Apple brand. Development of Specialized Resellers.

Bachelor Degee, Marketing And Advertisement

Activities and Societies: Specialization Courses SPECIALIZATION IN SALES MANAGEMENT - 2004 SPECIALIZATION IN RELATIONSHIP MARKETING.

Education record