François Pétavy Email & Phone Number

Paris Area, France

- Strategic and operational performance consulting- Executive team and organization coaching- Board advisor, operating partner

Ville De Paris, Île-De-France, France

Paris Area, France

- Joined as VP, Marketing, promoted to CEO after 1 year- Aligned company vision, product offering, business and delivery model towards customer needs (NPS: +50%)- Repositioned company on creative crowdsourcing and achieved global category leader position (“Leader”, Co-Creation Contests Vendors, Forrester Research Wave Q3 2011)- Category thought leader through conferences, white papers, interviews (Forbes, Stratégies, Les Echos, “Exponential Organizations”…)- Led go-to-market strategy across sales & marketing channels, penetrating 40% of the Top 100 Best Brands- Secured a total funding of 8m€ from existing and new investors, debt, and subsidies- Drove international expansion, building a team of up to 35 people across 3 offices (90% of revenue from international clients)- Business development and servicing of key accounts (500k€ sales/year).- Developed indirect distribution channels with strategic partners (25% of revenue)- Led company to succesful exit, from identification of potential suitors to deal closing and integration.

Paris Area, France

- Accelerated eBay’s growth in France, repositioning the platform from a collectibles flea market to a mainstream e-commerce leader (from 700 to 7.000 categories over 2 years).- Designed & implemented PowerSellers CRM program, leveraging multiple contact channels to drive significant improvements in customer satisfaction and activity.- Developed integrated strategies to improve consumer trust in eBay, driving significant reduction in fraudulent on-site activity.- Led eBay’s diversification towards new business models (Motors, comparison shopping, advertising). Accountable for 20+m€ annual revenues, teams of up to 20 reports

Paris Area, France

- Led the delivery team for the Paris office, with direct responsibility over 10 Project Managers overseeing a production staff of up to 40, delivering more than 50 projects (websites, e-business programs) and 6m€ revenue.- Directly managed large international e-business projects for key accounts (>1m€ budgets) from pre-sales to final delivery.- Grew client portfolio in the Finance/Insurance sector from 1 to 6 key accounts, generating up to 1.3m€ annual sales (25% of the agency’s revenue).

Montreuil Area, France

- Designed, implemented and structured a computer-generated animation production scheme, building an international team of 50 technical and creative talents across four locations.- Produced Ubi Soft’s first computer-animated TV series based on the Rayman video game (4m€ budget, 6 episodes, selection at Annecy 99 industry awards).

Paris Area, France

Mba

Engineer

Education record