Why would a customer buy in your store instead of the thousands of other options available? That question has kept me off the streets since I started out working at an eCommerce startup in my early twenties. While there, I specialized in knowing our products and - especially important - showing the world that we knew our products better than the competition. In time I began to gravitate more towards the technical side of Magento, the eCommerce platform we used.So it became a natural transition to Experius, where I get to help our B2B, B2C & D2C customers succeed in their ambitions, using Magento 2 as platform. These days I specialize in creating durable, rock solid solutions that aren't tailor-made but instead offer a great functional 'base' for our customers.At Experius I help our customers with:- How to use every feature of Magento to their maximum effect;- I evangelize the importance of performance & speed, and optimize their platforms;- Translating business-cases to technical solutions;- Translating technical solutions to developer-briefings.