Created from scratch a modern BI and Data organization to walk through a complete institutional change from being a family-owned business to an incorporated financial institution. Demonstrated continuously an ambition to deeply understand what drives our business, sharing these insights with colleagues and superiors, in the most intuitive and graphic way possible. Created a data culture. Recently resulting in the successful implementation of a brand new and modern information portal with Tableau Online, making sure data and insights are at everyone’s reach. Data for the People! Walked the entire managerial team through the deepest understanding of our profitability drivers and cost generators to make sure everyone from board members to the last field salesman understood these drivers with the remarkably successful implementation of our minimum interest rate policy and calculation tools. Was a key part of the team who made sure our return on equity and assets achieved the stakeholder’s targets in an incredibly stressful, target oriented competitive environment. Led a multidisciplinary task force dedicated to the massive interest rate hike on our entire loan portfolio during 4 consecutive years. Loans volume targeted, number of clients and generated revenue grew double digit figures steadily each year and eventually designed an automated process and IT tool to manage the process going forward. Walked credit committee members at board level through to understanding the growth generators for the working capital business line in the Corporate Lending Unit with the development of a tool which became quickly a “must requirement” item in credit committee discussions and approval processes. Initiated and developed the bank’s marketing funnel analytics and was the first to present it to the management team and recommend actions items to optimize marketing budget. A great person to work with and an amazing leader (Top 3 best department to work for 5 consecutive years).

leading a team of 12 analysts, data scientists and MIS specialists. Average performance rating 3.8 of 4, ranked #1 in Finance during 5 consecutive years.Risk adjusted Pricing models and tools for corporate and consumer lending units. Generating an average of USD 1.5-2 millions in new fee income, and USD 5-10 millions new interest income annual. Initiating, designing and leading implementation of all risk adjusted profitability models (RAROC, RAROWA) including the creation of executive dashboards to support an improved on line insight-driven decision making from team and branch leaders to C-suite executives. Main sponsor and leader of Data Transformation Project, creating a holistic analytics and intelligence data base (combining X-data, O-data), integrating 15 satellite applications with internal and social customer data to boost commercial profiling, cross-selling and constantly growing revenue per customer.

Setting up FP&A fundamentals and creating the basic infrastructure to support basic FP&A activities. Bookings, Revenue, HC, and Cost analysis packages. Successfully implemented Cost Center accounting. Successful implementation of Activity Based Costing model (ABC), and leveraging it to create a fully loaded operational KPI model. New Business Analysis – feasibility studies, market research, due dilligence and integration lead.Initiated, planned and successfully implemented Tableau Software as a BI tool for dynamic managerial dashboards at executive, senior and junior management levels.

Ceragon is the world’s leading wireless backhaul specialist. As such, Ceragon Networks ensures that mobile and fixed-line carriers, as well as private network operators have the transmission capacity to reliably deliver the voice and premium data services that we all rely on.A. Improved COGS forecast methodology to a level of actual results meeting forecasts at a maximum deviation of 0.5%. Prior to me joining Ceragon COGS forecasts would normally miss actual results by 3-5%B. Designed and set up the necessary infrastructure in order to conduct profitability analyses for strategic deals & OEM price lists including: a. Created a unified database to maintain consolidated products informationb. Introduced WW & regional profitability benchmarks (By product segment, profitability, discount, etc) in order to improve data oriented decision making. c. Introduced detailed discount analysis to senior management. d. Set up BI infrastructure and portal to measure order profitability actual vs. planC. Initiated, designed and set up best of breed quarterly analysis package in order to give senior management the best view on actual results a. By customer – profitability, major deals actual vs. plan, discount b. By Region – profitability, discount, top customers, c. By Product

Check Point Software Technologies is the worldwide leader in securing the Internet. Check Point was and still is committed to staying focused on real customer needs and to developing new and innovative security solutions that redefine the security landscape.A. Initiated and set up the required infrastructure for planning and controlling a rapidly increasing COGS budget (grew from $5M in 2006 to $57M in 2009) B. Successfully integrated 3 acquired companies into Corporate's budget and financial processesa. Budget integration and consolidationb. Process implementation and instruction at acquired companiesC. Set up KPI (key performance indicators) process to measure departmental efficiency for R&D, Production, Tech-Support and Facilities.D. Set up 3 cost reduction plans (moderated, medium and aggressive) following the 2008-9 financial crisis to be implemented according to crisis development and its implication on revenues.

Performed mystery shopper inspections for top rated retail chains, restaurants, banks and airlines in the Israeli market.