Digital Analytics Team Manager
CurrentI'm the team leader of a group of experts in analytics and data management topics aiming to increase online sales and understand customers.I lead a team that covers many web analytics tasks and that can be summarized as assuring the delivery of data and insights for stakeholders and internal customers across global teams with many interests, in particular: • Understand brand needs • Tracking solution architecture and checking its implementation• Guarantee data quality• Create data visualization projects to help stakeholders to understand the biz• Manage with DPO the data protection, privacy and permissions• Create advanced analytics syncing the online data with other data platforms (ei CRM)In our team we know how to use many tools according to the different choices of the brands, in particular we mainly use the analytics tools of Google and Adobe stack.Our brands are different by vertical and geo.I even led a conversion optimization project with the goal to boost sales with actionable insights, we use qualitative and quantitative analysis to develop and execute CRO and personalization strategies for major business clients. I lead the development of A/B from hypotheses, to prioritization plan, to the creation of variants, up to go live and reports with impacting actionable on the business.I analyze results and identify successes, failures, and trends, and effectively communicate these findings to clients
