Frances Pratt Email & Phone Number

Cary, North Carolina, Us

As Lead of the Digital Center of Excellence, I drive strategic digital transformation through governance, intelligence, optimization, innovation, and education. I lead efforts to establish structured frameworks, leverage data-driven insights, enhance marketing and operational performance, and foster a culture of continuous learning and innovation. With expertise spanning digital strategy, analytics, process automation, SEO/SEM, AI integration, and emerging technology adoption, I deliver impactful solutions that maximize value, empower teams, and position organizations for sustained growth in a dynamic digital landscape.

Cary, North Carolina, Us

Pioneer as a digital innovator, actively tracking the pulse of emerging technologies, trends, and product developments. Take charge of elevating the online presence by steering SEO and user experience strategies for corporate, branded, and DSA websites. Lead the charge in transforming, strategically planning, and curating compelling content for social media channels. Craft insightful website dashboards, implement cutting-edge reporting systems, and conduct meticulous analyses to drive informed decision-making. Collaborate with brand leads to establish benchmarks, Key Performance Indicators (KPIs), and ambitious goals that define success. Elevate the marketing team's prowess through engaging and practical training sessions, ensuring they bridge any knowledge gaps in the dynamic realm of digital initiatives.

Danvers, Ma, Us

Boston, Ma, Us

Lead and execute global event marketing campaigns to drive high-growth attendee acquisition and revenue generation for a series of life science conferences. Cultivate and strengthen relationships with key industry partners to enhance brand visibility, increase awareness, and explore new collaborative opportunities. Oversee the planning and implementation of all marketing and communication efforts, ensuring alignment with strategic goals.Monitor and manage weekly pacing, productivity, and budget metrics to ensure efficiency and accountability. Analyze digital analytics, campaign performance, and ROI against established KPIs, using insights to optimize strategies. Ensure value propositions are clearly defined and consistently communicated across all campaign elements to maximize impact.

Strategic business consultant for small- to medium-sized businesses, providing direction on how to refine their value proposition and ignite their sales growth. Conduct business analysis, define opportunities and execute on strategic plans to increase revenue. Partner with clients on their digital strategy including creation and management of website focused on improving user journey, highlight strategic advantages, increase lead generation, and optimized for search engines.

Topsfield, Ma, Us

Recruited to establish, develop, and lead the marketing department for a series of rapidly growing conferences in the agriculture and agribusiness sector. Founded the Women in Agribusiness Summit, the first of its kind, which has grown to attract over 3,000 attendees, becoming a flagship event in the industry and a platform for advancing diversity and innovation. Drive revenue-focused product marketing initiatives and implement comprehensive branding strategies to enhance organizational visibility and impact. Prioritize attendee acquisition, revenue growth, and customer engagement and retention through innovative marketing approaches.Spearhead the execution of global direct marketing campaigns for events hosted in key international markets, including Germany, Switzerland, Singapore, and China, ensuring tailored strategies to meet regional needs and maximize participation.

Burbank, Ca, Us

Recruited to manage marketing and communications strategies for Aramark Uniform Services (Fortune 500 company), overseeing a $2M marketing budget with revenue goal of $80M. Development and implementation of print and digital marketing initiatives to drive prospecting, customer retention, and reactivation activities. Intense analysis of marketing performance, promotional offer performance, channel utilization, pricing strategy, and product mix. Collaborated with sales teams to provide collateral, sales incentives, sales promotions and training materials. Analyzed industry trends and competitive landscape; supervised opportunity identification and evaluation; constructed business cases; formulated new offers and promotions. Supervised in-house creative staff in development of flyers, catalogs, print ads, and digital images; functioned as point person in external partner negotiations. Creation and dissemination of marketing communication with 3000 field personnel at over 100 market centers.Selected Accomplishments:• Initiated customer loyalty program increasing average order size by 150% and improving customer retention by 20%• Development of comprehensive training modules and sales support material improving field sales effectiveness• Increased marketing collateral ROI by 20% by conducting extensive analysis of product assortment, pricing, promotional offer, and customer segment• Launched online customer satisfaction surveys for strategic benchmarking, lead generation, resolution of service issues, and improvement of customer satisfaction

Boston, Massachusetts, Us

Led the Center for Continuing Professional Education’s integrated marketing strategy for over 45 programs, conferences, webinars, and workshops resulting in 400% revenue growth resulting in highest profit for division in 25 years. Forecasting and management of $1.5M budget, creation of branding strategy, development of direct marketing initiatives, establishment of key metrics, business processes improvement, results analysis, proposal of new programs, collaboration with faculty on new program launches, focus group management, content development, e-Commerce solution integration, and installation of CRM solution. Analyze new program proposals for feasibility including demand, competition, pricing, and sponsorship opportunities. Successfully launched new programs while maintaining established programs increasing revenue opportunities.Selected Accomplishments:• Developed and implemented winning multi-channel direct marketing strategies surpassing event attendee goals and selling out 90% of programs within first year of implementation• Successful sourcing and implementation of CRM solution improving customer service and resource utilization• Initiated and launched secure, e-commerce and PCI-compliant website. Lead on PCI compliance audit• Earned high commendations from faculty/clients regarding project management, communication skills, and marketing expertise resulting in increased demand by faculty for management of their programs• Launched scientific conference on musculoskeletal disorders held in the U.S. for the first time in 20 years• Developed automated online abstract submittal engine including approval notification, session schedule and speaker notification

Alexandria, Virginia, Us

Recruited to lead organizational marketing department. Responsibilities included staff recruitment, training, and retention; strategy development, process standardization, key metric identification, competitor analysis, and digital strategy implementation. Responsible for 15 mid-range conferences (300-1,000 attendees) and 30+ workshops on leadership, management, human resource development and diversity and inclusion.Selected Accomplishments:• Increased overall revenue by 198% by creating effective, formula-driven direct marketing campaigns• Reduced marketing costs by 20% by identifying more cost-efficient print and mail formats and optimizing postal discounts• Improved response rates for direct marketing campaigns by 274% with highly targeted list selection and copy messaging• Implemented and managed email marketing initiatives increasing traffic to website by 400%• Created lead generation campaigns resulting in an ROI of 500% and an increase to our prospect database of 200%

Led trade show marketing efforts for portfolio of medium to large (300-10,000+ attendee) health care conferences and trade shows. Determined budget and strategies for attendee, sponsorship and exhibitor marketing. Hands-on leadership of high-performance team of marketing managers, associates, and creative talent. Directed and implemented email, digital and print marketing initiatives resulting in consistent double-digit revenue and profit growth.

Designed and implemented marketing campaigns for large high-technology conference/trade show. Developed new segmentation strategy enabling revenue growth of a mature product by 23%.

Minato-Ku, Tokyo, Jp

Conducted primary and secondary market research. Duties included creating reports for product and business planning, training external sales team and authoring an internal monthly newsletter. Trade show management, exhibitor set-up and dismantling.Selected Accomplishment:• Developed sales reporting software increasing efficiency and accuracy by 100%

Hamamatsu, Shizuoka, Jp

Development, implementation and analysis of questionnaires, surveys and focus groups to help drive new product development for recreational motorized vehicle division of Yamaha.