Felipe Roque Email & Phone Number

Orlando, Florida Area

25% CAGR 2016-2021Building and Management of a growing 10-15 people team (depending on the season). Hired and managed people from many different walks of life, ages, genders, nationalities, etc., from field workers to sales and operations management positions in a very high turnover industry.Creation and Management of processes and tools that, associated with the right people and marketing strategy, allowed us to reach one of the highest sales funnel conversion rates in… Show more 25% CAGR 2016-2021Building and Management of a growing 10-15 people team (depending on the season). Hired and managed people from many different walks of life, ages, genders, nationalities, etc., from field workers to sales and operations management positions in a very high turnover industry.Creation and Management of processes and tools that, associated with the right people and marketing strategy, allowed us to reach one of the highest sales funnel conversion rates in the industry.Development and execution of pricing & upselling strategies to increase the average revenue per customer by more than 50% (2017-2021)Development of new reports with data science skills to fine-tune our marketing strategies and reduce our customer acquisition costs (CAC)Maintenance of quality indicators and online reputation above the industry average. Show less

São Paulo Area, Brazil

Responsible for managing the Hand Towels and Toilet Paper lines at Kimberly Clark Professional Division, under brands such as Neve, Kleenex and Scott;Accountable for the categories gross profits through pricing, go-to-market strategy and campaigns management;Deep understanding of all channels and segments in order to build strategies and improve sales in each one of them;Local interface with Latin American Marketing and Innovation resources;Leadership in new… Show more Responsible for managing the Hand Towels and Toilet Paper lines at Kimberly Clark Professional Division, under brands such as Neve, Kleenex and Scott;Accountable for the categories gross profits through pricing, go-to-market strategy and campaigns management;Deep understanding of all channels and segments in order to build strategies and improve sales in each one of them;Local interface with Latin American Marketing and Innovation resources;Leadership in new product developments;Lead and/or supportive role in several innovative and big capital expenditure projects. Show less

São Paulo Area, Brazil

Responsible for managing the Hand Towels line at Kimberly Clark Professional Division, under brands such as Kleenex and Scott;Local co-responsible for a new commercial program that changed the way professional hygiene products were sold - www.healthyworkplaceproject.com/;Accountable for the categories gross profits through pricing, go-to-market strategy and campaigns management;Deep understanding of all channels and segments in order to build strategies and improve sales… Show more Responsible for managing the Hand Towels line at Kimberly Clark Professional Division, under brands such as Kleenex and Scott;Local co-responsible for a new commercial program that changed the way professional hygiene products were sold - www.healthyworkplaceproject.com/;Accountable for the categories gross profits through pricing, go-to-market strategy and campaigns management;Deep understanding of all channels and segments in order to build strategies and improve sales in each one of them;Local interface with Latin American Marketing and Innovation resources;Leadership in new product developments;Lead and/or supportive role in several innovative and big capital expenditure projects. Show less

São Paulo Area, Brazil

Responsible for managing the institutional product line, including Hospitality, Warewashing, Laundry, Hand Care, Floor Care and Health Care with sales of over $40 million in Brazil and P&L accountability, setting prices, controlling costs and gross margins of the whole line;Development of commercial strategies of entire product line and new product lines feasibility analysisRegional interface with international marketing and R&D resources.Successful launch of over 100… Show more Responsible for managing the institutional product line, including Hospitality, Warewashing, Laundry, Hand Care, Floor Care and Health Care with sales of over $40 million in Brazil and P&L accountability, setting prices, controlling costs and gross margins of the whole line;Development of commercial strategies of entire product line and new product lines feasibility analysisRegional interface with international marketing and R&D resources.Successful launch of over 100 SKUs, aligned with international marketing strategy in order to standardize local product lineLocal leader of a product line simplification project, reducing 33% of SKUs in 2009 while increasing sales in 13% Show less

São Paulo Area, Brazil

Responsible for the development of new methods of product performance analysis, helping the product managers decisions. Development of a new inventory management strategy, helping the company to work with lower inventory, saving money and space. Responsible for changing the product pricing method, giving more confidece and helping the viability analysis of new products. Responsible for the company contact centre implantation. Generation and analysis of sales reports by… Show more Responsible for the development of new methods of product performance analysis, helping the product managers decisions. Development of a new inventory management strategy, helping the company to work with lower inventory, saving money and space. Responsible for changing the product pricing method, giving more confidece and helping the viability analysis of new products. Responsible for the company contact centre implantation. Generation and analysis of sales reports by clients, regions, salesmen etc, suggesting specifc actions. Product viability and cost analysis. Packaging developmet with specialized agencies. Show less

Assist the mentor teacher, assisting in the orientation of groups of students and providing the necessary information for the proper development of their graduation projects.

Mba, Executive

Bachelor, Marketing