François Quereuil Email & Phone Number

California, United States

California, United States

Tokyo, Jp

Burlington, Ma, Us

Managed a $150M+ product portfolio P&L, comprised of both software (Pro Tools digital audio workstation & Sibelius music notation) and integrated solutions (audio hardware, control surfaces and live sound systems).• Delivered double-digit profitability and growth across audio software subscription and integrated hardware systems through constant delivery of product innovation and customer value, and optimization of product tiering and pricing.• Developed and executed the market strategy and product vision for audio and music solutions that directly contributed to Avid being taken private in 2023 with $1.4B acquisition by Symphony Technology Group (STG).• Redefined customer engagement by working closely with industry luminaries and enterprise clients including Netflix, Disney, Warner Brothers, Universal and more, to prioritize strategic roadmaps and deliver innovation for their most critical workflows.• Spearheaded strategic partnership initiatives resulting in dozens of value-add programs supporting subscriber growth and retention, and with a new focus on API development, achieved record number of third-party technology integrations to enhance user workflows.• Navigated post-COVID supply chain challenges and restored healthy product material margins for audio hardware products – 15% improvement over the course of 2023.

Burlington, Ma, Us

Directed strategic planning and all aspects of product lifecycle management for Pro Tools software, plug-ins, and Avid’s complete portfolio of studio hardware systems.• Successfully established industry-first subscription paradigm for audio software – 3.5x Pro Tools subscription revenue growth.• Launched groundbreaking products, now leaders in their respective categories: Avid S1, S4, MTRX Studio, Carbon, and Sync X.• Established Pro Tools as the undisputed leading platform for production of immersive and spatial audio in Dolby® ATMOS.

Define worldwide marketing strategy for breakthrough software developer Aspera, creators of industry-standard, high-speed file transfer technologies widely used by media companies, Fortune 500 corporations, government agencies and life sciences organizations worldwide. In close collaboration with the executive team, develop and implement tactical marketing plan at brand, vertical, solution and product levels, establish and monitor success metrics. • Defined and implemented marketing strategy in support of commercial efforts resulting in double-digit annual revenue growth. • Established Aspera software and SaaS as the leader in TV and Film for end-to-end media production workflows.• With focused partner marketing, increased technology integrations with such industry leaders as Amazon Web Services and Microsoft.• Played key role in positioning the company for its acquisition in 2014 by tech giant IBM.

• Built marketing function from the ground up• Optimized marketing output by selecting and directing external resources and expanding and fostering development of in-house team.• Developed all brand positioning, product, technology and solution messaging.• Initiated and drove execution of a complete refresh of Aspera’s corporate identity to better convey company maturity and innovation to a wide spectrum of audiences (technologists, IT and business executives in a variety of industries).• Acted as Creative Director, led development and content creation for Aspera’s new corporate website (www.asperasoft.com) that launched in June 2009. Currently working on the next redesign to launch in July 2012.• Increased media coverage in the trade press, online publications and blogs, created strong analyst awareness and secured multiple speaking opportunities at key industry events. • Redefined Aspera’s events strategy in response to sales team requirements for better in-person selling platforms and new market development opportunities.

Burlington, Ma, Us

Managed definition and execution of worldwide marketing strategies for Digidesign’s complete portfolio of brands, solutions and products. Directed an integrated marketing agency (creative services, web, media production, AR/PR, events, channel, partnership and direct marketing). Recruited, coached and managed a team of domain experts and evangelists focused on individual market segments. Prepared an annual $12M marketing budget. Represented the company at numerous public functions, including press conferences, interviews and award ceremonies.• Created, established and developed critical new marketing function, resulting in drastic improvements in the quality and impact of all campaigns with refined customer targeting and messaging.• Directed nearly 50 product launches including 5 major releases of Digidesign’s flagship audio production software and industry standard Pro Tools.• Led the marketing efforts that resulted in a remarked entry into the live sound market, commanding the industry’s fastest adoption and achieving #2 manufacturer with $25M in revenue within 2 years.• Researched market, positioned, wrote all messaging and developed launch campaign for first high-end speaker offering, leading to fast channel adoption and rave reviews from press and trendsetters.• Fostered collaboration with newly acquired divisions to redefine the business unit’s events strategy. Orchestrated all aspects of the first joint event, generating unprecedented industry buzz and recognition while lowering costs by 20%.• Guided product evangelists and media production team in creating Pro Tools Accelerated, an ongoing, acclaimed series of online “edutainment” videos, and a top web traffic generation tool.• Acted as a key contributor in redefining internal marketing processes, resulting in streamlined program management and faster review/approval cycles.

Burlington, Ma, Us

Directly supervised all marketing activities and resources in Western, Central and Eastern Europe, the Middle-East and Africa (7 offices with direct operations in 13 countries). Managed an annual $2M budget, a central team of 3 middle managers and 6 local field marketing representatives. Coordinated localization, production and content creation for all marketing collateral in French, German, Spanish and Italian.• Built centralized marketing infrastructure, while maintaining and developing a field marketing presence throughout Europe.• Provided cross-functional support to the European sales team, resulting in steady 20% annual revenue growth from 2001 to 2004.• Managed integration with US-based corporate marketing, ensuring worldwide brand, messaging and campaign consistency.• Initiated closer collaboration with Avid’s European team, leading to joint initiatives, cost savings and new high-end customer acquisition.

Burlington, Ma, Us

Responsible for the successful implementation of all marketing programs and campaigns throughout Europe.• Coordinated first Europe-wide, multi-city road show increasing awareness of Digidesign solutions in developing areas and establishing stronger user communities in more mature markets.

Burlington, Ma, Us

Initiated marketing presence in France, localized and produced all advertising and collateral. • Liaised with US web team and generated all content for the company’s first French language website.

Master Of Science, Management, Marketing

Dess, Management Culturel En Europe