Advising software/technology companies on marketing, branding & communications, and digital marketing strategies that drive meaningful growth.

ShopGypsy is a first-of-its-kind off price e-commerce platform for top brands. The platform collects and aggregates tens of thousands of brand-name, on-sale products across the internet daily, and offers them directly to consumers on a single website.

• Led all marketing, PR, branding & corporate communications across North America & Europe.• Increased sales revenues by implementing strategic demand gen. programs and campaigns.• Increased sales leads & new monthly sales opportunities through effective lead generation tactics.• Led all product marketing initiatives including the implementation of the “Jobs to be Done” framework.• Led multi-channel relationships with external organizations to develop re-seller partnerships & programs.• Launched numerous awareness projects including webinar programs.• Integrated and on-boarded Bizible, a B2B marketing attribution technology to help the organization more effectively measure and track the contribution of marketing strategies to revenue.• Grew monthly website visits to over 35,000 visits/mo.• Grew global content marketing / research audience from ~30,000 to over 50,000 professionals.

• Introduced & implemented a highly successful content marketing program that increased lead & sales opportunity volume by ~3x.• Built an internal editorial team & recruited a content marketing manager to lead content efforts in order to create a consistent stream of relevant content for our audience.• Increased content production from 3 (December 2014) to 152 white papers and blog posts in 15 months.• Launched a Magazine - “The Novus Research Review” which was circulated to 10,000+ offices and professions within the alternative investments industry.• Responsible for conducting bi-annual client surveys to better inform the organizations product, client service, and sales & marketing programs / decisions.• Grew website visits from ~12,000 monthly visits to over 20,000 visits.• Grew global audience from ~2,500 to ~30,000.• Led the design & development of a major website redesign which led to an increase of 1,500% in organic SEO traffic.

As Novus' Marketing Manager, I help manage and coordinate all marketing, branding, advertising and promotional activities for the company.• Produced & executed the lead sponsorship at the EuroHedge Summit in Paris, FR.• Led the first website re-design since the company’s founding in 2007.• Implemented the Hubspot marketing automation technology and fully integrated the software with all existing company CRM systems. Implementation led to an increase in marketing efficiency as well as more accurate marketing metrics and reporting.• Led the management and production of 12+ events designed to increase brand awareness and lead generation.• Events: InvestHedge London, MIT TechFair, Eurohedge Paris, MET Circle, Robin Hood Investors Conference, Alternative Investing Summit, and others.

• Supported daily lead generation efforts for business development team and operations.• Created product marketing collateral and presentations for company-wide use across client-service, sales and marketing teams.• Planned & managed small to medium sized lead gen. and recruiting events across the entire organization.• Bolstered brand recognition and lead gen. efforts through PR, events, and digital marketing tactics.

• Managed, tracked and processed thousands of hedge fund files and reports that were received each day.• Created cutting edge hedge fund exposure reports by running Excel models to aggregate multiple data sources into each report.• Analyzed thousands of data points on hedge fund portfolios and generated expo`sure, performance, and many other types of analysis and reports based on the data.• Generated quarterly holdings analysis for some of the top hedge funds in the industry by integrating public and private holdings data into excel models.• Prepared monthly and quarterly portfolio presentations to be presented to various clients.

• Worked directly with the Chief Investment Officer to report on daily trades and investments.• Generated stock & industry research to inform investment decisions.• Created weekly and monthly P&L and trade reports.

Assisted academic physicians in conducting clinical research on dialysis patients. Collected, organized and analyzed clinical data for the research.