Michal Svoboda Email & Phone Number

Prague, The Capital, Czech Republic

Creation of communication strategies in the B2C segment. Responsibility for the employer brand in O2.

Praha 10

Marketing agency of self-made men▪ Strategic planning▪ Brand positioning▪ Communication strategy

Prague, The Capital, Czech Republic

Responsible for the marketing communication for the O2 Internet and O2 TV- Creating the communication strategy and its implementation- Leading the MarComm team- Managing the internal and external project teams- Brand management

Za Brumlovkou 2, Praha 4

Marketing Communication of the Czech Telco market leader- Management of ATL campaigns - from briefing through rating concepts and creative proposals to delivery to media - Concepts adaptation for various communication channels - online, social media, PR, BTL, internal - Creation of communication strategy with internal and external partners - research, media and on-line agencies - Supervision of junior team members

Prague, The Capital, Czech Republic

- Management of ATL, BTL campaigns with overlaps to Digital and PR. Cooperation with research and media agencies. Leading the team of junior specialists.Client service for following companies and brands:- Bongrain CZ, SK – Apetito, Lučina, Maratonec, Pribina, Sedlčanský- Kraft Foods – Fidorka, Miňonky, Tatranky, Tuc, Vlnky, Zlaté- Panzani- Reckitt Benckiser; Sanofi-Aventis; Novartis- Citroen; Jaguar- National museum; Prague City Council

Prague, The Capital, Czech Republic

Client service and project management of communication campaigns for:- T-Mobile- Samsung- Pro-bono works for People in Need, Scout, Hnutí Duha – Friends of Earth

Prague, Říčany, Pardubice

Experience in Telco Retail and Service in authorized dealerships of Eurotel (now O2) and Pægas (now T-Mobile)