Fady W. Rafla Email & Phone Number

Giza, Giza Governorate, EG

Sterling, Virginia, US

Giza, Giza, EG

Cairo, EG

• Changed the nature of the company from being just a holding company that establishes companies offering non-banking digital financing services to an operative revenue-generating company that creates white-labelled.
• Developed 2 platforms as service solutions for factoring and consumer finance targeting banks and NBFIs.

Cairo, EG

• Founding member of both Prime FinTech & Endorse
• Established Prime Fintech and its subsidiary Endorse to offer digitally-driven non- banking financial services powered by a strong AI module to achieve instant approvals.
• Successfully launched 3 lines of businesses (consumer finance, leasing & factoring) in less than a year, becoming the pioneer NBFI of acquiring 3 licenses from the FRA under one entity.
• Strategized unique value propositions for lines of businesses capitalizing on market white spaces and offering a seamless customer experience.
• Designed and delivered a unique Supply Chain Finance (SCF) digital platform developed in-house catering to all types of factoring techniques.
• Created an AI-driven consumer finance platform and Super App. empowered by a collaborative ecosystem of selective strategic partners to reach our goal of becoming the first lifestyle and communities based NeoBank.

Toronto, Ontario, CA

• Created a collaborative financial ecosystem and launched operations in Egypt market.
• Introduced a disruptive cross-border mobile financial services in the region.
• Developed a 3 year strategic expansion plan into Africa market.
• Successfully rebranded and repositioned the company.

Cairo, EG

• Took ADIB from a legacy-banking environment to the most digitally advance Islamic bank in Egypt.- Digitizing the bank internally and externally- Launched a portfolio of digital channels in less than 2 years:
• State of the art Internet & mobile banking solution
• Electronic settlement service
• Electronic utility bill Payment solutions - Leading the development of the e-Wallet initiative, which is part of a national movement to increase the Financial Inclusion in Egypt.- Heading the Business requirements for.

Cairo, EG

• Maintained a successful partnership with the 2nd largest mobile operator and expanded our portfolio of VAS services.
• Increased overall company’s profitability by 23% over the last 18 months and sustained a positive EBIDTA for 2 years.
• Succeeded in penetrating the 2 largest operators in the country after 9 years of non-cooperation.
• Optimized OPEX by 20% in the last 12 months without hampering the quality of service.
• Partnered with the largest content providers in the region to enrich our portfolio.
• Created a foolproof system for uploading and approving content acquired from different content providers.

• Established a fully operational startup marketing consultancy.
• Delivered marketing strategies, business plans, branding and media mixes to both startups and established companies in automotive, retail and catering suppliers, financial magazines, aesthetic medical centers and.

• Re-launched the mother brand to appeal to higher end customers through revamping all flagship retail outlets and modernizing the portfolio of products.
• Developed and launched customer retention and referral programs.
• Expand our regional footprint through opening our first store in Dubai.

• Grew the market share base of CDM by 8% through improving the effectiveness through trade initiatives.
• Improved top of mind awareness and increased consumer pull by building consumer-centric initiatives.
• Launched Cadbury SMS wafer to capture share within growing wafer segment through a 360° ATL campaign and in store activation campaign.

6th Of October City, 000, EG

• Increased the company’s turnover 6 times in a period of 4 years.
• Drove the growth of the cakes market at double digit on yearly basis and acquired a sum of 30% market share in one year through the diversification and expansion of Molto Cake franchise.
• Expanded the portfolio of Edita products through launching new candy and salty snacks brands.
• Developed a new pricing strategy and maximized the firm's profitability while ensuring consumers satisfaction.

Maadi, Cairo, EG

• Effectively launched a lifetime dial-up package and grew the company’s dialup customer base 4 times.
• Led the free Internet market with 45% share within 6 months of launch through a disruptive marketing campaign.