Francois Liebenberg

Francois Liebenberg Email and Phone Number

Director of Sales And Marketing @ Capella Hanoi
Cape Town, WC, ZA
Francois Liebenberg's Location
City of Cape Town, Western Cape, South Africa, South Africa
About Francois Liebenberg

Strategic hospitality consultant with extensive experience in luxury resort sales, pre-openings, and commercial operations across multi-national markets. Currently consulting at Roaming Mews, I specialise in driving revenue growth, repositioning brands, and creating tailored commercial strategies for luxury hospitality and lifestyle sectors.As Senior Director of Sales for Hilton Seychelles, I spearheaded Waldorf Astoria’s debut in Africa, built high-performing multi-national teams, and developed innovative solutions for key markets across Latin and North America, Europe, the GCC, Africa, and India.My expertise lies in designing and executing comprehensive commercial plans for pre-opening and established properties, collaborating with lifestyle brands to accelerate market positioning and guest engagement, and crafting storytelling-driven strategies that connect brands with their audiences. Passionate about delivering impactful results through collaboration, insight, and creativity, I help businesses unlock their potential by aligning vision with action.

Francois Liebenberg's Current Company Details
Capella Hanoi

Capella Hanoi

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Director of Sales And Marketing
Cape Town, WC, ZA
Francois Liebenberg Work Experience Details
  • Capella Hanoi
    Director Of Sales And Marketing
    Capella Hanoi
    Cape Town, Wc, Za
  • Roaming Mews
    Business Consultant
    Roaming Mews Dec 2024 - Present
  • Waldorf Astoria Seychelles Platte Island
    Snr Director Of Sales
    Waldorf Astoria Seychelles Platte Island Jun 2023 - Dec 2024
    Platte Island, Sc
  • One&Only Resorts
    Cluster Director Of Sales & Marketing Rwanda
    One&Only Resorts Jun 2021 - Jun 2023
    Dubai, Dubai, Ae
  • One&Only Resorts
    Associate Director Of Sales
    One&Only Resorts Jul 2017 - May 2021
    Dubai, Dubai, Ae
  • Kuoni Private Safaris (Pty) Ltd
    Sales Manager
    Kuoni Private Safaris (Pty) Ltd Jan 2017 - Jun 2017
    Cape Town, Western Cape, Za
  • The Residence Zanzibar By Cenizaro
    Director Of Sales And Marketing
    The Residence Zanzibar By Cenizaro Dec 2014 - Jan 2017
  • Grande Roche Hotel
    Sales & Marketing Manager
    Grande Roche Hotel Jun 2013 - Nov 2014
    Appleby In Westmorland, Cumbria, Gb
  • Paarl Tourism
    Chairman Of The Board
    Paarl Tourism Oct 2013 - Oct 2014
  • One&Only Cape Town
    International Sales Manager: Europe & Gcc
    One&Only Cape Town Oct 2012 - May 2013
    Dubai, Dubai, Ae
  • One&Only Cape Town
    Sales Manager
    One&Only Cape Town Jun 2011 - Sep 2012
    Dubai, Dubai, Ae
  • Cape Royale Luxury Hotel & Spa
    Sales Manager
    Cape Royale Luxury Hotel & Spa May 2008 - Jun 2011
    Cape Town, Western Province, Za
    Managing a team of three Sales Executives. My core focus were International Corporate and Leisure.Market sources I oversee includes Film & Production, MICE, OTA's, Individual Business Travelers and Embassies.
  • Protea Hotels
    Sales Executive - Strategic Partners
    Protea Hotels Jul 2006 - Apr 2008
    Sea Point, Cape Town, Za
    Started off by managing the strategic partnership between Tourvest Travel Services (Seekers and American Express) and Protea Hotels.The following accounts was added to my portfolio during my employ: Thompsons Holidays (Domestic Leisure), Infinity Holidays (Wholesale to Flight Centre), FCM Travel (Corporate Division of Flight Centre), Carlson Wagonlit Travel (Corporate).
  • Tinga Private Game Lodge
    Reservations Manager
    Tinga Private Game Lodge Dec 2005 - Jun 2006
    After the succes achieved with moving the Tswalu reservations office from the Johannesburg Sales & Marketing Office to the lodge I was employed by Tinga Private Game Lodge to move their reservations office from the lodge to the Johannesburg Sales & Marketing Office.
  • Tswalu Kalahari
    Reservations Manager
    Tswalu Kalahari Oct 2002 - Nov 2005
    Southern Kalahari, Za

Francois Liebenberg Education Details

  • Coursera
    Coursera
    General
  • The Open University
    The Open University
    Marketing
  • High School Robertson
    High School Robertson

Frequently Asked Questions about Francois Liebenberg

What company does Francois Liebenberg work for?

Francois Liebenberg works for Capella Hanoi

What is Francois Liebenberg's role at the current company?

Francois Liebenberg's current role is Director of Sales And Marketing.

What schools did Francois Liebenberg attend?

Francois Liebenberg attended Coursera, The Open University, High School Robertson.

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