Francois Liebenberg Email and Phone Number
Strategic hospitality consultant with extensive experience in luxury resort sales, pre-openings, and commercial operations across multi-national markets. Currently consulting at Roaming Mews, I specialise in driving revenue growth, repositioning brands, and creating tailored commercial strategies for luxury hospitality and lifestyle sectors.As Senior Director of Sales for Hilton Seychelles, I spearheaded Waldorf Astoria’s debut in Africa, built high-performing multi-national teams, and developed innovative solutions for key markets across Latin and North America, Europe, the GCC, Africa, and India.My expertise lies in designing and executing comprehensive commercial plans for pre-opening and established properties, collaborating with lifestyle brands to accelerate market positioning and guest engagement, and crafting storytelling-driven strategies that connect brands with their audiences. Passionate about delivering impactful results through collaboration, insight, and creativity, I help businesses unlock their potential by aligning vision with action.
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Director Of Sales And MarketingCapella HanoiCape Town, Wc, Za
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Business ConsultantRoaming Mews Dec 2024 - Present -
Snr Director Of SalesWaldorf Astoria Seychelles Platte Island Jun 2023 - Dec 2024Platte Island, Sc -
Cluster Director Of Sales & Marketing RwandaOne&Only Resorts Jun 2021 - Jun 2023Dubai, Dubai, Ae -
Associate Director Of SalesOne&Only Resorts Jul 2017 - May 2021Dubai, Dubai, Ae -
Sales ManagerKuoni Private Safaris (Pty) Ltd Jan 2017 - Jun 2017Cape Town, Western Cape, Za -
Director Of Sales And MarketingThe Residence Zanzibar By Cenizaro Dec 2014 - Jan 2017
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Sales & Marketing ManagerGrande Roche Hotel Jun 2013 - Nov 2014Appleby In Westmorland, Cumbria, Gb -
Chairman Of The BoardPaarl Tourism Oct 2013 - Oct 2014
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International Sales Manager: Europe & GccOne&Only Cape Town Oct 2012 - May 2013Dubai, Dubai, Ae -
Sales ManagerOne&Only Cape Town Jun 2011 - Sep 2012Dubai, Dubai, Ae -
Sales ManagerCape Royale Luxury Hotel & Spa May 2008 - Jun 2011Cape Town, Western Province, ZaManaging a team of three Sales Executives. My core focus were International Corporate and Leisure.Market sources I oversee includes Film & Production, MICE, OTA's, Individual Business Travelers and Embassies. -
Sales Executive - Strategic PartnersProtea Hotels Jul 2006 - Apr 2008Sea Point, Cape Town, ZaStarted off by managing the strategic partnership between Tourvest Travel Services (Seekers and American Express) and Protea Hotels.The following accounts was added to my portfolio during my employ: Thompsons Holidays (Domestic Leisure), Infinity Holidays (Wholesale to Flight Centre), FCM Travel (Corporate Division of Flight Centre), Carlson Wagonlit Travel (Corporate). -
Reservations ManagerTinga Private Game Lodge Dec 2005 - Jun 2006After the succes achieved with moving the Tswalu reservations office from the Johannesburg Sales & Marketing Office to the lodge I was employed by Tinga Private Game Lodge to move their reservations office from the lodge to the Johannesburg Sales & Marketing Office.
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Reservations ManagerTswalu Kalahari Oct 2002 - Nov 2005Southern Kalahari, Za
Francois Liebenberg Education Details
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CourseraGeneral -
The Open UniversityMarketing -
High School Robertson
Frequently Asked Questions about Francois Liebenberg
What company does Francois Liebenberg work for?
Francois Liebenberg works for Capella Hanoi
What is Francois Liebenberg's role at the current company?
Francois Liebenberg's current role is Director of Sales And Marketing.
What schools did Francois Liebenberg attend?
Francois Liebenberg attended Coursera, The Open University, High School Robertson.
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