Sarah Frame Email & Phone Number

London, England, United Kingdom

• Develop and execute comprehensive brand marketing strategies and tone of voice globally for the Bing Bunny.• Lead the development of integrated marketing campaigns across various channels including digital, social media, media sales, licensing, and promotions through team collaboration.• Determine and manage marketing budget• Develop strategic plans for trade, retail, and consumer channels.• Closely monitor health metrics in key markets, competitive landscape, trends and market information and report findings to relevant stakeholders• Utilise research, competitor analysis and health metrics to identify opportunities for growth in brand marketing efforts in both existing and new markets.• Lead trade marketing efforts, including PR, events, and advertising.• Execute annual PR and marketing campaigns; manage agencies and digital media.• Develop SEO content for the Bing and Acamar Films websites.Key results:• Launching a fee-free partnership for pre-school IP Bing Bunny with the Italian Society of Paediatrics and nursery trade association Assonidi to support the wellbeing of children, reaching 250+ million and a media value of over €200k.• Retail marketing for toy partners, including meet and greet events and pop-up display units, securing 15%+ uplift in sales across consumer products during the events.

• Manage the marketing budget and direct reports.• Develop and execute marketing and communication plans and strategies for consumer, trade, and retail channels.• Develop and oversee plans for brand PR, AMS advertising, Amazon Brand Store, and social media campaigns.• Appoint and manage media and PR agencies; create SEO content for websites.• Implement retail assets and analyse competitors and opportunities in the toy sector.• Administrative responsibility for line plan detailKey results:• Managing a media agency relationship to deliver a 360-degree marketing campaign for key toy products, including children’s TV and digital advertising, which assisted in bringing the business back to profit during the pandemic.• Establishing and launching product ranges every year for 5 years through trade catalogues, social media campaigns, trade toy press (e.g. Toy World), trade toy events (e.g. London and Nuremberg Toy Fairs)

Sandwich, Kent

Sandwich, Kent

Tunbridge Wells

Working across a dynamic and thriving group of independently owned, award-winning brands: Bewl Water, One Warwick Park Hotel, Salomons Estate, SO Magazine and the Times of Tunbridge Wells.• Develop and manage project briefs, budgets, and cost tracking.• Execute PR and marketing campaigns; produce reports on media coverage and effectiveness.• Supervise ATL and BTL content production; ensure alignment with strategies.• Organise conferences and events; oversee market research.• Identify new business opportunities and manage social media marketing strategy.Key Achievements:• Successful press launch of newspaper The Times of Tunbridge Wells• Successful press launch of One Warwick Park Hotel• Successful press and consumer launch of a Christmas Attraction at Salomons Estate• Fully booked and highly attended Wedding Fayre at Salomons Estate

Directed logistics for film productions, ensuring projects were delivered on time and within budget.20+ productions including:- Feature Film "Sixteen", directed by Rob Brown, nominated for Best First Feature and the Sutherland Award at the BFI London Film Festival 2013.- Feature Film "Sweetboy", directed by Anthony Vander, available on Amazon Prime.- R.L. Productions ‘Permission to Rock!’ for eBay, dir. Alex Lightman.- Music video "Battles" for Funke and the Two Tone Baby.

London, United Kingdom

St Tropez, Madrid, London and Thanet International Filmmaker Festival.

Broadstairs

UK & international voices for TV, radio, corporate & digital:http://www.devinevoices.com/

Canterbury, United Kingdom

Awarded a 100% "happy to help" score twice, where colleagues are provided with a mystery shopper to test their customer service skills.

Broadstairs

Role included:-Answering the telephone and seeing to customers-Vehicle and home renewals-General administration work

Mini Mba, Brand Management

Post-Graduate Diploma, Digital Marketing, Distinction

Ba, Film Studies, 2:1

Activities and Societies: Film Society(Class of 2012) Completed Coursework in Major includes: Film Criticism (Several short reviews.

Education record

A level results in: Media Studies (B grade), English Literature (A grade) & French (D grade)