•Founded and established a minority-owned strategic consulting company that stands at the forefront of technology, specializing in Data, Analytics, Cloud, AI and Marketing (sales & consulting partner for Google Marketing Platform, Google Cloud, and Adobe Analytics).•Led relationships, certifications, and collaboration with strategic partners such as Google, Google Cloud, and Adobe to co-develop innovative analytics and data solutions•Lead strategic consultation with clients to optimize business outcomes through advanced analytics, technology integration, data engineering, and business intelligence solutions•Spearheaded initiatives in customer analytics, advanced measurement, proprietary tools, and reporting, ensuring successful digital media campaign optimization and business intelligence.•Conducted scaled research initiatives, including media mix modeling, ad effectiveness studies, and attribution modeling, to guide data-driven marketing strategies.

•Responsible for building pipeline, structuring partnerships, growth strategies, and negotiatingdeals with senior agency partners and clients•Provided optimization support across client base in the form of direct-to-client consultation, internal support, and selective managed services•Managed Platform Solutions team in the region, reseller relationship, and workcross-functionally with supporting teams such as legal, product, marketing, analytics, and platform integrations

•Responsible for the ongoing design and development of champion innovative digital strategies and media tactics that uniquely deliver against end-client goals for clients including Agencies, Trading Desks, and end clients by leveraging T1 Marketing Operating System•Evaluated and integrated ad tech parents and publishers based on understanding of capabilities and reach•Worked with relevant internal and external parties to manage client technical projects, such as dynamic creative optimization, DMP, SDK, custom pixel implementations, server to server integrations, and more•Crafted and taught courses for the New Marketing Institute•Manage and supervise team of Platform Solution Analysts

•Responsible of developing and implementing programmatic initiatives for USH and LATAM markets•Manage a portfolio comprised of strategic, high profile accounts•Work closely with Account Managemers to provide insights and recommendations that align with, or enhance, client strategy•Develop and maintain relationships with data, inventory, and platform vendors•Selected as the guest speaker by eMarketer for the seminar “The Future of Marketing: Stronger,Faster, Better ... More Mobile ”

•Responsible for the creation and maintenance of muticultural media plans for JCPenney, Clorox, and Florida Blue•Maintained budget control and ensured execution of media plans by authorizing approved media schedules •Fostered a good working relationship with account and client teams to facilitate flawless execution of plans•Generated category and client specific audience profiling information through research •Guided Assistant Strategist through the fundamentals of the planning process, delegated responsibilities and revise work

•Responsible for the media strategy and activation of Allstate Hispanic and African American local divisions (Radio, TV, Digital, Newspaper, and OOH)•Responsible for the National/Local strategy & activation for all P&G Hispanic initiatives•Constantly utilized NPower, Simmons, Scarborough, MRI, Lake5, Tardiss, Media Bank, Comscore, Dart Double Click, Media Tools, Arbitron, TNS, Adviews, & Galaxy Explorer for investigative and activation purposes•Developed and presented documents for multimedia campaigns and promotions tracking & analyzing results, ratings, GRPs, Impressions, CTR, PEA, shares, delivery, frequency, reach, competitors activity, spending, engagement, programming composition, etc.•Successfully completed an intensive year long media training under Starcom Mediavest University; the training program envy of the industry according to Advertising Age •Coordinated the execution of special Multi Media Program initiatives•Served as a point of contact to provide expertise recommendations to the agency and clients

•Elaborated exclusive academic documents•Created and graded exams for: Statistics, Algebra, Calculus I-III, Business Calculus, and Probability•Conducted lessons and examination sessions•Provided office management for the math department

•Created daily highlights analyzing WSCV against all competitions in the Miami DMA•Provided top line and detail rating analyses, reports, & presentations for sales purposes•Made significant recommendations to the sales staff of WSCV on the best way to sell the station through research•Utilized research tools such as Galaxy, Simmons, Scarborough, TNS, CMR, and Citrix Applications for investigative and sales purposes