Francisco Garcia Email & Phone Number

United States

Miami, Florida, US

• Founded and established a minority-owned strategic consulting company that stands at the forefront of technology, specializing in Data, Analytics, Cloud, AI and Marketing (sales & consulting partner for Google.
• Led relationships, certifications, and collaboration with strategic partners such as Google, Google Cloud, and Adobe to co-develop innovative analytics and data solutions
• Lead strategic consultation with clients to optimize business outcomes through advanced analytics, technology integration, data engineering, and business intelligence solutions
• Spearheaded initiatives in customer analytics, advanced measurement, proprietary tools, and reporting, ensuring successful digital media campaign optimization and business intelligence.
• Conducted scaled research initiatives, including media mix modeling, ad effectiveness studies, and attribution modeling, to guide data-driven marketing strategies.

New York, NY, US

• Responsible for building pipeline, structuring partnerships, growth strategies, and negotiatingdeals with senior agency partners and clients
• Provided optimization support across client base in the form of direct-to-client consultation, internal support, and selective managed services
• Managed Platform Solutions team in the region, reseller relationship, and workcross-functionally with supporting teams such as legal, product, marketing, analytics, and platform integrations

New York, NY, US

• Responsible for the ongoing design and development of champion innovative digital strategies and media tactics that uniquely deliver against end-client goals for clients including Agencies, Trading Desks, and end.
• Evaluated and integrated ad tech parents and publishers based on understanding of capabilities and reach
• Worked with relevant internal and external parties to manage client technical projects, such as dynamic creative optimization, DMP, SDK, custom pixel implementations, server to server integrations, and more
• Crafted and taught courses for the New Marketing Institute
• Manage and supervise team of Platform Solution Analysts

London, England, GB

• Responsible of developing and implementing programmatic initiatives for USH and LATAM markets
• Manage a portfolio comprised of strategic, high profile accounts
• Work closely with Account Managemers to provide insights and recommendations that align with, or enhance, client strategy
• Develop and maintain relationships with data, inventory, and platform vendors
• Selected as the guest speaker by eMarketer for the seminar “The Future of Marketing: Stronger,Faster, Better... More Mobile ”

New York, NY, US

• Responsible for the creation and maintenance of muticultural media plans for JCPenney, Clorox, and Florida Blue
• Maintained budget control and ensured execution of media plans by authorizing approved media schedules
• Fostered a good working relationship with account and client teams to facilitate flawless execution of plans
• Generated category and client specific audience profiling information through research
• Guided Assistant Strategist through the fundamentals of the planning process, delegated responsibilities and revise work

Chicago, IL, US

• Responsible for the media strategy and activation of Allstate Hispanic and African American local divisions (Radio, TV, Digital, Newspaper, and OOH)
• Responsible for the National/Local strategy & activation for all P&G Hispanic initiatives
• Constantly utilized NPower, Simmons, Scarborough, MRI, Lake5, Tardiss, Media Bank, Comscore, Dart Double Click, Media Tools, Arbitron, TNS, Adviews, & Galaxy Explorer for investigative and activation purposes
• Developed and presented documents for multimedia campaigns and promotions tracking & analyzing results, ratings, GRPs, Impressions, CTR, PEA, shares, delivery, frequency, reach, competitors activity, spending.
• Successfully completed an intensive year long media training under Starcom Mediavest University; the training program envy of the industry according to Advertising Age
• Coordinated the execution of special Multi Media Program initiatives

Miami, FL, US

• Elaborated exclusive academic documents
• Created and graded exams for: Statistics, Algebra, Calculus I-III, Business Calculus, and Probability
• Conducted lessons and examination sessions
• Provided office management for the math department

Miami, Florida, US

• Created daily highlights analyzing WSCV against all competitions in the Miami DMA
• Provided top line and detail rating analyses, reports, & presentations for sales purposes
• Made significant recommendations to the sales staff of WSCV on the best way to sell the station through research
• Utilized research tools such as Galaxy, Simmons, Scarborough, TNS, CMR, and Citrix Applications for investigative and sales purposes

Master Of Science In Business Analytics

Bachelor Of Business Administration - Bba, Marketing Specialization