Franceslly Catozzo Email & Phone Number

State Of Paraná, Brazil

Curitiba, Paraná, Brasil

Curitiba

Implementation of the Customer Marketing area with budget management.Monitoring of B2B customer metrics via Hubspot, dashboards, and interdepartmental collaboration to generate insights.Use of AI (Artificial Intelligence) for process optimization - Gemini, ChatGPT, Perplexity, Tome, Magic, GPT for Excel, among others.Assistance in Product Marketing for the launch and promotion of solutions.Strategies to increase platform adoption and other products.Re-engagement of the customer base in marketing activities.Customer segmentation.Development of authoritative content and brand and product protection, focusing on benefits and positioning.Creation, updating, and management of product marketing materials, such as tutorials, emails, videos, landing pages, website, among others.Assistance in mapping the customer journey.Customer interviews to map pain points and success milestones, as well as gathering feedback and testimonials.Insights on product usage, market, onboarding, and sales funnel from the production, reading, and presentation of reports.Management of product marketing projects, such as creating open benchmarking, client mentorships, content marketing, use of AI for tutorial creation, among others.

I work strategically in the creation of content and copywriting, such as endomarketing, internal communication, social networks, blog, flyers, app, commercial and institutional videos, ads and landing pages for the franchisor and franchises. I monitor demands and materials of the sectors to ensure alignment with the strategy and brand tone of voice. I worked in the development, application and analysis of qualitative research results with students in order to base the marketing team's actions.In the project sponsorship modality, I am responsible for the creation, automation and updating of the guide to build content relations. As well, I am responsible for the development of the concept of commercial and branding campaigns for external audiences.Skills: Collaborative environment - Strategic thinking - Content strategy - Startup pace - Time management - RD Station - English - Customer Marketing

Curitiba, Brazil

I am a journalist specialized in public governance and public procurement themes (text, video, interviews, and podcasts). Responsible for video editing (Lightworks software). I was before social media strategies (Facebook, LinkedIn, Whatsapp, Telegram, and Instagram updates).Skills: journalism, copywriting, objectivity, writingTools: Lightworks, Photoshop, InDesign, Hootsuite

Responsible for planning and developing editorial line, guidelines and content for the digital journey, inbound marketing and launch campaigns focused on Public Administration: -Customer Marketing: content strategies for a segmented customer base with a focus on cross-selling.- Convertion content (e-books, primers, guides, interviews, mind maps, whitepapers, videos, case studies, infographics, news stories)- Video scripting - Webmails - Blogposts - Landing pages - Website pages - Social media posts - Reviewing materials - Organizing and editing expert materials - Other marketing materials with a focus on conversion Skills: pro-activity, copywriting, customer marketing, organization, time management, Internet content

Responsible for the planning and development of content for clients in various sectors. I worked with eight clients simultaneously, including: SportCom, Casa Brasileira, Banco de Preços, and Instituto NP. - Communication diagnostics and keywords - Social network posts - SEO-focused blogposts - Video scripts

Curitiba, Brazil

I worked as a corporate journalist producing materials for internal and institutional communication, as well as scripting, presenting, and producing institutional and commercial videos, interviews with experts, and event coverage (conferences, congresses, seminars).Skills: Capacity of self-management - Business communication - Event coverage - Internal communication - Acting with several stakeholders

Curitiba, Brazil

As a communication analyst, I managed the organization of state-level events and teams of 15 people. I was also responsible for the production of the institutional newspapers and magazines sent to the more than 3,800 councilors of Paraná. I also worked in media training with the board of directors, production of various journalistic materials and press office.Skills: Project team management - Sponsorship management - Institutional magazine - Corporate communication - Copywriting - Journalism - Social media - Marketing - Adobe InDesign - Event planning

Still as an intern, I hosted the CoverHits program from 11:30 pm to 12:30 am.

Curitiba, Brazil

In the beginning of the radio station, I was part of the planning of the entire news system, even as an intern. I was also responsible for producing interviews, stories, audio editing, news rounds, and interaction with the announcers.

Curitiba, Brazil

Curitiba, Brazil

Master In Customer Experience Management

Bachelor'S Degree, Social Communication - Journalism