Fran Mcdonald Email and Phone Number

- Leads collaboration with the merchandising team to establish seasonal retail programming that integrates in-store experience, merchandising, promotions and stakeholder communication to drive sales, build basket and engage and inspire customers and staff.- Develops the co-op’s omnichannel vendor marketing strategy to increase reach, drive store traffic and transactions, and generate a new source of co-op revenue. - Collaborates with operations, merchandising and marketing to shape the vision for in-store promotions, educate store staff about programs and successfully execute initiatives in store.- Aligns storytelling across the co-op through ownership of the seasonal marketing calendar.- Ongoing evaluations of seasonal program and promotions ROI to inform seasonal retail programming program.- Leads collaboration with merchandising and operations to drive basket building.- Supports strategy and development of the co-op’s in-store shopper brand experience including events, promotions, new programs, brand narrative and in-store brand messaging and signage.- Communicates program objectives to key stakeholders.- Coordinates store grand opening activities to support staff and drive customer loyalty.- Collaborates with merchandising to activate supplier community for co-op/vendor ad dollars.

• Manage the cross-functional efforts between Merchandising and Creative Teams to ensure planning, communication and execution throughout promotional timelines.• Compose creative briefs providing clear direction to shape seasonal promotional strategy and goals. • Help to manage yearly planning for store-wide promotions and in-store time-based sales, including Super Specials and 3-day sales.• Ensure that both the creative team and the merchandising team is properly executing promotional projects on-time through project management, while ensuring that the materials will work in-store through feedback from the stores and knowledge of retail.• Standardize and optimize the co-op’s promotional go-to-market process. Assess program strengths and identify areas for improvement. • Standardize and optimize the Promotion Team’s processes, includes planning, project management, proofing, communications and execution of promotions and sales.. • Manage a direct report, the Marketing and Promotions Specialist. Provide guidance, mentoring and delegating tasks.• Coordinate and create documents that assist the store teams with organization and implementing promotions and in-store sales. • Plan and communicate monthly outdoor sign messaging. • Ensure stores and operations properly execute promotions and programs consistently, on time and on brand.• Coordinate promotional and other sales materials physically getting to the stores.• Communicate program objectives, and goals to key stakeholders• Conduct regular market research trips to stay informed of general trends impacting the grocery industry • Capture, analyze and deliver marketing campaign recaps • Coordinate store grand opening activities to support staff and drive customer loyalty.• Coordinate store grand opening signage package to drive store sales. • Partnering with vendors to make their products come to life within in-store promotions. Including signage, contracting, invoicing, and providing recaps.

● Project manages all aspects of store-wide promotions, including calendars, creative, Wrike tasks and timelines, recaps and store communication.● Constantly reviewing and optimizing the promotional go-to-market process.● Works closely with Marketing Creative team to continually evolve our promotions to meet the needs of our customers and the business.● Responsible for planning grand opening promotions and day-of customer experience.● Maintains relationships with Merchandising team to help build stronger merchandising plans for promotions.● Plans and communicates to stores the monthly outdoor message board updates.● Orders and maintains hardware for in-store promotion signage. ● Maintains inventory of all promotional materials that we keep year to year. ● Plan/schedules and provide materials for store tours with store staff, Merchandising and Marketing teams.● Tours competitive stores and presents findings to the Marketing and Merchandising teams. ● Works with the merchandising team to project manage the marketing side of PCC Private Label.

● Project manages all aspects of store-wide promotions, including calendars, creative, Wrike tasks and timelines, recaps and store communication. ● Works closely with Marketing Creative team to continually evolve our promotions to meet the needs of our customers and the business.● Responsible for planning grand opening promotions and day-of customer experience.● Maintains relationships with Merchandising team to help build stronger merchandising plans for promotions.● Orders and maintains hardware for in-store promotion signage. ● Maintains inventory of all promotional materials that we keep year to year. ● Plan/schedules and provide materials for store tours with store staff, Merchandising and Marketing teams.● Tours competitive stores and presents findings to the Marketing and Merchandising teams.

● Answered membership calls and fielded a variety of inquiries while providing customer service.● Processed membership paperwork; new joins, updates, resigns, etc. ● Processed gift card requests online and over the phone.● Managed and maintained both display and classified ads for the Sound Consumer newspaper. ● Helped manage the PCC Annual Member Dinner; staffing, coordinating, event planning, etc. ● Assisted the Community Relations team with working at community events throughout the year. ● Assisted the reception desk by answering the main line and directing phone calls. ● Assisted the Graphics department with administrator support; getting projects out to the stores, handling graphics requests, tracking down information and ordering hardware/acrylics.● Managed a vendor photography project with two professional photographers and over 100 local vendors.

- Provided excellent customer service- Helped throughout the store where needed including hanging/validating price tags, receiving goods and providing an easy checkout experience for customers.

Head Girls JV Basketball Coach; Assistant Varsity Basketball Coach

Basketball coach. Travel league and other tournaments.

Basketball coach. Travel league and tournaments.