Campaign Planning & Forecasting; Direct Mail planning & execution.

Manage the implementation and delivery of direct mail, statement inserts and email.Work with agency on creatives, proofing, revisions, matrices and audits. Route creatives for legal and partner approvals. Process invoices and maintain invoice log. Compliance/Record Retention. Ad-hoc projects; welcome kits, free standing inserts, etc.

Lead the implementation and delivery of direct mail, print, radio and tv during Q1 open enrollment period.Direct mail consisted of 5 mailings with multiple elements and total volume of 1.6MM. Worked with media buyer to place print ads, FSIs, radio and tv spots. Responsible for weekly reporting and monthly budget reconciliation.

Managed Citicard, Private Label and Co-Brand statement insertion.Lead the implementation & production of 12-15 third-party merchandise statement inserts and remit bangtails a month, with total volumes of 75MM generating $14MM in revenue annually.Supervise the direct mail program with third party vendors.Sourcing and managing vendor relations.Matrix manage inter-departmental projects (project management, trouble-shooting).Responsible for monthly invoicing and revenue reconciliation with CFO of at least $1MM.Department liaison with Legal, Operations and Transactional Services.

Managed traffic staff of 4, everyday traffic duties, production schedules and estimates.Worked closely with Creative/Production to produce all aspects of direct mail.Our accounts included Lamisil, Ortho, Novartis, Dell, RCN, and 3COM.

Assisted in production of acquisition direct mail.Proofreading and lettershop audits. Worked with in-house group for production of statement inserts; obtaining bids from printers, creating purchase orders, shipping labels, arranging delivery, etc.

Responsible for the production and distribution of allsales collateral, statement inserts,TV Guide ads, and direct mail.Purchasing of all premium items for companyuse internally as well as street fairs, managed $3 million dept. budget and monthly accruals and invoicing. Established and maintained relationship with vendors and cable affiliates.

Varied responsibilities setting up new department; salesmen's payroll and territory assignments; sales collateral and marketing materials.