Working in Jaywing's Brand Communications team, my days are fast paced and cover a wide area of digital marketing including:• SEO• PPC and display advertising• Social media management• Social media advertisingAs someone who works across multiple areas of digital marketing, I have developed proficient skills in working objective first to drive results across multi-channel strategies. While experienced in many areas of digital marketing, my specialims sit within strategy development, paid social media advertising and campaign analysis and reporting.I have been personally responsible for devising strategies and overseeing campaigns for a number of large household name companies, managing large advertising budgets in the process and often over delivering on campaign KPIs.

During my time at Little I worked across a range of SME clients and larger commercial property clients.My role included many aspects of digital marketing but largely:• Email marketing• Social media management• Content creation• Social media advertising• SEOLittle provided me with the opportunity to develop my client management skills where I often was the direct point of contact with company owners and CEOs. This experience allowed me to hone my ability to speak proficiantly with people at all levels of business.My role also brushed into copywriting responsibilities where I would produce blog, email and social media content for a number of clients. I have found this skill to be invaluable in helping me to effectively communicate with creative teams to deliver digital marketing strategies in subsequent roles.

I joined start up fashion company Craze LTD in its infancy as one of the first three full time employees. Initially my role revolved around marketing communication and PR outreach to fashion bloggers and influencers.My role quickly evolved and I worked closely with the founder and CEO to expand the business into new platforms. I assisted in the development of efficient ways to process merchandising information into the correct formats for eBay, Amazon, Wish and Shopify. This allowed me to develop my skills in Excel, specifically in the area of data manipulation.I also made use of the Adobe Suite skills, developed during my design focused degree, by contributing to the production of social media assets and website designs. I would also liaise with the development team to deliver these new website features as well as contributing to photoshoots and retouching for both product and marketing asset images.

After leaving university I worked for online fashion company Chiara Fashion as part of their marketing team.My responsibilties focused on social media content creation and profile management as well as helping to organise and deliver blogger outreach initiatives such as blogger events and photoshoots.