Founder & Ceo
CurrentAs CEO of Advantages, an award-winning branding and marketing agency that connects Purpose to Profit, I lead our clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 keys: Purpose, Values, and Story. Together we scale and grow their businesses resulting in increased market share, improved client and employee retention, and accelerating revenue and profit.I teach senior executives how to achieve results from purpose-driven approaches to marketing and leadership and work with purpose-oriented leaders to empower their organizations to build enduring emotional connections with their target consumers. In the podcast called Drive Profit with Purpose, I speak with business leaders from different sectors and backgrounds about the importance of Purpose within their organization.I am the co-author of “How to Lead a Values-Based Professional Services Organization,” a book focused on how to leverage the 3 Keys of Purpose, Values, and Story to grow and scale profitably.I am an Executive Board Member of the Queens Chamber of Commerce, Women in Print, and the Charna Radbell Foundation, and am an active member of the Entrepreneurs’ Organization. I also lecture at universities and speak regularly at entrepreneurial, women, and industry-focused conferences and events.
