I support companies to redesign or improve their Business Model helping organizations in their digital transformation journey. I help companies to exploit the opportunities offered by technology and digital, accompanying the management in a change of "mindset" oriented towards a “human centered” innovation.

Fore Thinking is an open alliance of creative professionals pushing forward sustainability through innovation. If you are a designer, an economist, manager or business consultant, chemist or biologist, part of an innovative company, join us to inspire the business communities and support young positive initiative.The Fore_Thinking Program is a comprehensive method for companies to improve their processes and business operations through circular innovations by encouraging and exploring a wide range of sources and opportunities.Fore_thinking strategy program, includes a number of activities to lead the innovation process through sustainability. All the activities are core and directly affect the possibilities of the company in its future positive market.

Marketing Manager• Management and control of marketing budget expenses.• Drafting of a business-plan in line with market conditions.• Preparation of the marketing plan and developing long-term strategies of the various company brands to increase Awareness & Reputation.• Outline of the marketing mix: media plan, launch plan, development packaging, and so on.• Outline of the pricing policy and price list.• Analysis of the guidelines for the determination of prices.• Market analysis to identify the implementation of the best practices. • Analysis of market trends, conducting competitive activities and analysis consumers analysis.• Coordination and control of all marketing activities in Italy with the aim of achieving the short and medium term objectives.• Defining customers target and management of the business intelligence information.• Development of the premium launch strategies.• Planning and management of events, trade fairs and conventions.• Management and organization Sales Force Company meetings.• Design, development and creation of new marketing materials for the Sales Force (visuals, brochures, etcetera.), catalogues and price list. Field Manager• Monitoring and reporting on the performance of a pilot project (establishment of a trade agents' network).• Market Research to support the product's innovation. • Market analysis functional to the crucial decisions related to the launch of a new product.• Support the team in creating and closing business opportunities.• Support the team in putting proposals in the client meetings and in every activities aimed at trade development, if necessary.• Team management to ensure a professional development and an integration process within the company• Internal training of Regional Sales Representative.

• Analysis and choice of distribution strategy and distribution channels.• Management of business processes and sales force. • Analysis of the potential of the market and of customers served/by serve.• Segmentation of the market and the customer portfolio. • Account management: managing relations with customers.• Customer targeting activities and sales forecast.• Segmentation and identification of priority customers: allocating resources sales force ;• Definition of Sales planning activities.• Management information to support business decisions. • Selection, training and enhancement of individual skills of sales staff.• Monitoring and evaluation of sales performance: sales force performance management.• Managing and control spending of the marketing budget. • Sizing of the sales force.• Definition of the network structure and the sales process setting.• Definition of sales targets.• Organization and management of the sales force.• Definition of the business plan according to sales targets. • Definition and control of commercial costs.

• Analysis and management of the key customers' contacts in Lombardia (ITALY).• Coordination and dealership of the sale's network in the territory.• Identification of the new key customers.• Definition of the business strategy and monitoring of the performance. • Definition of the sale's tactic for the customer. • Control and Customer Rating.• Customer Development (CRM).• Monitoring performance.• Creation and development of ad hoc projects for individual customers.• Analysis of financial risks related to the customers.• Problem finding and solving for customer.• Analysis of the costs for the management of the customer.• Marketing planning.• Territorial Micromarketing Activities.

• Support for the production of sporting events.• Video editing.• Collecting and analyzing video materials and construction of news reports.• Making real time video contributions for the all-news channel SkySport24 and for all type of direct sporting events.