Frances Carroll

Frances Carroll Email and Phone Number

Sr. Manager, Marketing Tech @ Appraisal Institute @ Appraisal Institute
Frances Carroll's Location
United States, United States
Frances Carroll's Contact Details

Frances Carroll work email

Frances Carroll personal email

n/a

Frances Carroll phone numbers

About Frances Carroll

With over seven years of experience in digital marketing, I am passionate about creating and delivering personalized, omni-channel customer experiences that drive growth, engagement, and loyalty. As the Sr. Manager of MarTech, I lead and execute all marketing automation and retention initiatives. I have developed hundreds of omni-channel customer journey and lead-nurturing initiatives and established a rapid-testing framework to increase top-level marketing and member engagement KPIs for continuous success. My specialized skills include marketing automation, digital marketing strategy, lifecycle marketing, demand generation, AB testing, campaign development, journey building, CRM, advanced analytics, customer engagement, email marketing. I have proven expertise in using tools such as Blueshift, Marketo, Pardot, Salesforce.com, HubSpot, Relay Network, and Amplitude to design, implement, and optimize data-driven marketing campaigns.

Frances Carroll's Current Company Details
Appraisal Institute

Appraisal Institute

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Sr. Manager, Marketing Tech @ Appraisal Institute
Frances Carroll Work Experience Details
  • Appraisal Institute
    Sr. Manager, Marketing Technology
    Appraisal Institute May 2024 - Present
    Chicago, Il, Us
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  • Gohealth
    Manager, Marketing Automation
    Gohealth Aug 2021 - Apr 2024
    Chicago, Illinois, Us
    Technical lead and executor of all marketing automation and retention communication initiatives. Developed first-ever GoHealth omni-channel customer journey and lead-nurturing initiatives. Owned the design, build, and deployment of all email, SMS, automated dial, and direct mail marketing campaigns. Created and executed a rapid-testing framework to increase top-level marketing and member engagement KPIs. Partnered with engineering and product development to build, test, and execute internal technical rollouts. Conducted advanced analysis providing data-driven solutions to executive leadership.
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  • Gohealth
    Analyst, Marketing Automation
    Gohealth Aug 2020 - Aug 2021
    Chicago, Illinois, Us
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  • Herman Miller
    Customer Acquisition Analyst
    Herman Miller Feb 2019 - Aug 2020
    Zeeland, Mi, Us
    Developed company-wide demand generation and lead nurturing strategy, implemented lead nurturing process with sales teams, led digital project launches, consulted on campaign launch strategy and audience targeting, analyzed and reported on campaign performance for leadership.
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  • Wolverine Worldwide
    Marketing Circulation Analyst
    Wolverine Worldwide Apr 2017 - Jan 2019
    Rockford, Mi, Us
    Catalog and direct mail circulation planning, general eCommerce analytics, product and merchandising performance analysis, preparing seasonal recommendations and analysis to upper management and brand leads, weekly reporting, budgeting and forecasting, data management, data visualization and mapping.
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  • Fusion Education Group
    Business Intelligence Analyst-New School Development
    Fusion Education Group Jul 2016 - Apr 2017
    Grand Rapids, Michigan, Us
    Rapidly expanding private education group with 36 schools offering 1:1 learning. Responsibilities include new market and demographics research, maintaining company-wide market research and financial databases, financial reporting for the executive team, Salesforce, data visualization, mapping, and educational regulation research.
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  • Bessemer Trust
    Legal And Compliance Intern
    Bessemer Trust Jun 2014 - Aug 2015
    New York, New York, Us
    Creating and managing firm-wide databases for record retention, aiding preparation for regulatory examinations, drafting and editing of company policies and procedures, conducting regulatory trust and investment reviews, preparing client presentation material.
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  • Us Department Of Transportation (Dot)
    Intern; Office Of The Secretary
    Us Department Of Transportation (Dot) 2013 - 2013
    Washington, Dc, Us
    Analysis of congressional correspondence, compiling department-wide informational and congressional databases, facilitated transition of administrations.
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Frances Carroll Skills

Public Speaking Teamwork Administrative Work Microsoft Excel Social Media Powerpoint Customer Service Leadership Database Administration Microsoft Office Research Speech Writing News Writing Event Planning Marketing Microsoft Word Fundraising Time Management Community Outreach Data Analysis

Frequently Asked Questions about Frances Carroll

What company does Frances Carroll work for?

Frances Carroll works for Appraisal Institute

What is Frances Carroll's role at the current company?

Frances Carroll's current role is Sr. Manager, Marketing Tech @ Appraisal Institute.

What is Frances Carroll's email address?

Frances Carroll's email address is fr****@****inc.com

What is Frances Carroll's direct phone number?

Frances Carroll's direct phone number is +161690*****

What skills is Frances Carroll known for?

Frances Carroll has skills like Public Speaking, Teamwork, Administrative Work, Microsoft Excel, Social Media, Powerpoint, Customer Service, Leadership, Database Administration, Microsoft Office, Research, Speech Writing.

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